MBA Marketing Management: Course, Admissions, Fees, Syllabus, Exams, Colleges, Scope
MBA in Marketing Management is a postgraduate management programme, with a course duration of two years. The curriculum consists of four semesters, two in each year. As of now, over 130 colleges offer this MBA course in India. Marketing management provides knowledge related to concepts such as marketing management, marketing research, and marketing strategies.
- MBA Marketing Management- Important Dates
- Highlights - MBA in Marketing Management
- MBA in Marketing Management Eligibility Criteria
- MBA in Marketing Management Admission
- Top MBA Specialisations
- MBA in Marketing Management Syllabus
- MBA in Marketing Management Fee Structure
- Scope of MBA in Marketing Management
- Career Options After MBA in Marketing Management
- Benefits of studying MBA in Marketing Management
- Salary after MBA Marketing Management
- Browse Top MBA in Marketing Management Colleges in Top Locations
- MBA Marketing Management Colleges in Popular States
- Top Private MBA Marketing Management Colleges in India with Fees
- Top Government MBA Marketing Management Colleges in India
MBA degree in Marketing Management also helps the students to know the workings of various departments such as sales, advertising, and distribution of products and services. The Marketing Management in MBA course will also deal with various marketing techniques and marketing strategies.
Some of the key concepts studied in this marketing management course are Consumer Behaviour, Market Research, Brand Management, Packaging, and Digital Marketing. Popular business colleges offering MBA Marketing Management are TAPMI Manipal, Sharda University, and CMJ University.
Students need to fulfil the eligibility requirements of the colleges before applying for admission. Many B-schools in India offer admissions based on the cutoff marks scored by the students in the entrance examinations such as CAT, MAT, XAT, and CMAT. Additionally, some colleges may also conduct personal interviews or group discussions.
MBA Marketing Management- Important Dates
- CAT Exam- 24 Nov, 2024
- CAT Admit Card- 05 Nov 2024 - 24 Nov 2024
Highlights - MBA in Marketing Management
Particulars | Values |
|---|---|
Degree Name | MBA in Marketing Management |
Degree Type | Postgraduate |
Degree Duration | Two Years |
Semesters | Four |
| Modes of Study | Full-Time, Part-Time, Distance, Online mode |
Entrance Exams | CAT, CMAT, IIFT, XAT |
Eligibility Criteria | Graduation in any discipline with 50% marks |
Admission process | Entrance Exam/Merit-score |
Fees for the entire duration | Rs. 60,000 to Rs. 17.34 Lakhs |
Average Salary | Rs. 12.6 LPA (for a Marketing Manager) |
Job profiles | Sales Manager, Product Manager, Brand Manager, Marketing Executive, Digital Marketing Executive |
Top recruiters | NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, Wipro |
Types of MBA in Marketing Management
Students can pursue an MBA in Marketing Management in various formats depending on their future goals and interests. Popular formats are Full-Time, Part-time, Online and Distance MBA. Listed below are the popular forms of an MBA Marketing.
- Full-Time- It is the most popular format of the course. Students are required to attend the classes regularly and meet the attendance percentage.
- Part-time MBA- A Part-time MBA is an ideal format for someone who is interested in pursuing an MBA alongside a full-time job. It has become very popular in recent times.
- Online MBA- Those interested in studying MBA from the comfort of their homes, can apply for a Part-Time MBA.
- Distance MBA-Distance MBA also called correspondence is a flexible and remote learning course that allows the candidates to study MBA without physically attending the college.
MBA in Marketing Management Eligibility Criteria
MBA Marketing Management eligibility criteria will depend on the college chosen by the candidate. Students interested in marketing, sales, or advertising can pursue this course. To get admitted to top colleges and universities, students must meet the eligibility details before applying for admission procedure. In the table below, we have mentioned the eligibility criteria of MBA Marketing Management.
| Eligibility Parameters | Details |
|---|---|
| Educational Qualification | Bachelor's degree from a recognised institute in India |
| Minimum aggregate score | 50 per cent aggregate score |
| Entrance exams | CAT, MAT, CMAT, XAT, SNAP |
| Provisional Admission | Final-year applicants are eligible to apply on a provisional basis |
| Work Experience (optional) | 1-2 years (some colleges may prefer candidates with work experience) |
MBA in Marketing Management Admission
Admission to an MBA in Marketing Management degree programme is quite simple, students interested in pursuing an MBA in Marketing Management course should appear for entrance exams like CAT, CMAT, MAT and XAT. The shortlisted candidates are required to appear for a written test and personal interviews in some colleges as a part of the admission procedure.
- Step 1- Read about the course- Candidates should study the course in detail, they can also contact the institute to know the relevant details.
- Step 2- Meet the eligibility requirements- Candidates should fulfil the eligibility requirements before applying for admissions.
- Step 3- Fill out the application form- Applicants should fill out the application form available on the official website of the college. Students can also visit the admission office of the institute to get the application form.
- Step 4- Appear for entrance examinations- Candidates should appear for relevant entrance examinations, CAT, XAT, SNAP, MAT, and NMAT are the popular examinations.
- Step 5- Cutoff score- Every year, colleges release the cutoff score after the declaration of entrance examination results. A merit list will be prepared and students will be allotted colleges.
- Step 6- GDPI- In addition to the entrance examinations, many colleges also conduct personal interviews group discussions or aptitude tests.
- Step 7- Pay the course fees and submit official documents- To conclude the admission procedure, candidates should pay the course fees and submit relevant documents.
Top Entrance Exams for MBA Marketing Management
There are many entrance examinations offered in the MBA degree, students can choose the examination as required by the colleges for admissions. In this section, we have listed some of the popular entrance examinations required for any MBA specialisation.
| Exam Name | Level | Conducting Body | Exam Schedule |
|---|---|---|---|
National Exam | Indian Institute of Management Lucknow | ||
National Exam | All India Management Association | ||
National Exam | National Testing Agency (NTA) | ||
University/National Level | XLRI Jamshedpur | ||
University/National Level | Symbiosis International University |
Top MBA Specialisations
Apart from Family Business Management, many specialisations are offered in MBA. Students can choose their specialisations depending on their interests and future goals. In the table below, we have listed the popular MBA specialisations.
MBA in Marketing Management Syllabus
Many educational institutes offer an MBA in Marketing Management. The syllabus will vary from one institute to another. However, there are a few subjects that are common for all the institutes. Below, we have mentioned the important subjects in MBA Marketing Management that are covered in the complete course. The below Marketing Management syllabus is taken from Pondicherry University.
Semester 1 | |
Management Concepts | Accounting for Managers |
Managerial Economics | Business Environment and Law |
Organisational Behaviour | Research Methodology |
Semester 2 | |
Financial Management | Operations Research and Management |
Marketing Management | Strategic Management |
Human Resources Management | - |
Semester 3 | |
Consumer Behaviour | Logistics and Supply Chain Management |
Marketing Research | Retail Marketing |
Industrial Marketing | - |
Semester 4 | |
Rural Marketing | Customer Relationship Management |
Services Marketing | Global Marketing |
Advertising & Sales Promotion | Project Work |
MBA in Marketing Management Fee Structure
The fee structure for MBA Marketing Management is influenced by the facilities provided, and the ownership of the institute. The fee details are available either on the official website of the institute or the programme brochure. Private colleges are generally more expensive than public institutes. The average fee for an MBA in Marketing Management course ranges from Rs. 60,000 to Rs. 17.34 Lakhs.
Scope of MBA in Marketing Management
Marketing Management is a popular specialisation opted for by MBA aspirants. It has a vast scope both in India and abroad. Graduates after completing a marketing management course can choose from various career options such as marketing manager, sales executive, brand manager, public relationship manager, digital marketing specialist, and market research analyst.
Those interested in studying further Marketing Management can also apply for degrees such as an M.Phil or a Ph.D. in Marketing Management. MBA graduates are hired in almost all sectors, many leading companies are looking for talented MBA professionals and are ready to offer handsome salaries. Students can also get job opportunities abroad once they have completed their degree.
Career Options After MBA in Marketing Management
There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. The graduates can work as sales managers, digital marketing managers, digital marketing executives, and marketing managers.
Marketing managers have the opportunity to work in almost all kinds of sectors as technology is evolving and marketing is becoming a crucial part of it. Graduates can also get jobs overseas as the demand for marketing is not only in India but also abroad.
| Job Profiles | Job Descriptions | Average Salary |
|---|---|---|
| Sales Manager | A Sales Manager is a professional who leads the sales team and is responsible for lead generation and other sales activities of a company. He or she is responsible for creating sales plans, analysing the sales, training, and mentoring the sales team to work and achieve the monthly targets. | Rs. 6.9 LPA |
| Digital Marketing Executive | A digital marketing executive is responsible for forming new online marketing campaigns and supplying content for the same. He or she is responsible for looking at online marketing strategies and executing the same for their online platforms and business websites. | Rs. 3 LPA |
| Marketing Analyst | Marketing analysts are professionals who track advertising costs, analyse customer behaviour, conduct research about the prevailing market trends and conditions and act to extract more profits for the business. They also help support the marketing campaigns of a company by analysing the data. | Rs. 9.3 LPA |
| Brand Manager | Brand managers are responsible for creating the best brand image. They research to bring changes and implement new brand strategies to change the brand image. | Rs. 18.3 LPA |
Source: AmbitionBox
Top Recruiters
- Deloitte
- NTPC
- ITC
- Citibank
- Nestle
Benefits of studying MBA in Marketing Management
Pursuing an MBA in Marketing Management has various benefits. Several job opportunities are available for MBA graduates in both private and public sectors. Studying these subjects will help the candidates to understand more about the market and business.
Candidates can earn a good amount of money while working at some of the big and reputed MNCs like Google, Accenture, Deloitte, and Infosys. The marketing field is gaining more demand in every sector so, there are many job opportunities for MBA graduates.
Salary after MBA Marketing Management
The salary of an MBA in Marketing Management depends on various factors such as the position of the job, work experience, and the location of the job. Salaries of private and government sectors are also different. Students can join many senior-level positions after graduation.
MBA Marketing Management degree provides students with many high-paying career choices once they have relevant experience. Mentioned below are the average salaries of private and government sectors in India.
Sectors | Average Salary |
|---|---|
| Private | Rs. 3 LPA-Rs. 25 LPA |
| Government | Rs. 3 LPA-Rs. 25 LPA |
Source: Naukri.com
Browse Top MBA in Marketing Management Colleges in Top Locations
MBA in Marketing Management is an undergraduate course offering enormous working opportunities to students. You can browse some of the best MBA Marketing Management colleges in top locations by referring to the list given below:
- MBA in Marketing Management Colleges in Mumbai
- MBA in Marketing Management Colleges in Delhi
- MBA in Marketing Management Colleges in Dehradun
- MBA in Marketing Management Colleges in Pune
- MBA in Marketing Management Colleges in Bhopal
- MBA in Marketing Management Colleges in Jaipur
MBA Marketing Management Colleges in Popular States
MBA in Market Management colleges are located in various states. State-wise examinations are conducted to offer admissions to students. Some MBA Marketing Management colleges in popular states are:
- MBA Marketing Management Colleges in Maharashtra
- MBA Marketing Management Colleges In MP
- MBA Marketing Management Colleges In Delhi
- MBA Marketing Management Colleges In Andhra Pradesh
- MBA in Marketing Management In Uttar Pradesh
- MBA Marketing Management Colleges In Punjab
- MBA Marketing Management Colleges In Rajasthan
- MBA Marketing Management Colleges In Rajasthan
Top Private MBA Marketing Management Colleges in India with Fees
Many private institutions provide MBA in Marketing Management programmes. Private institutions offer more advantages than public colleges. The college fee will also be determined by the infrastructure and facilities available for the students. The table below lists a few private colleges that offer MBA Marketing courses and MBA Marketing fees.
| Colleges | Fees |
|---|---|
Rs. 17.34 Lakhs | |
Rs. 8.01 Lakhs | |
Rs. 8.84 Lakhs | |
Rs. 1.20 Lakhs | |
- | |
Rs. 2.47 Lakhs | |
Rs. 1.71 Lakhs | |
Rs. 1.80 Lakhs | |
- | |
Sudheer Reddy College of Engineering and Technology for Women, Nizamabad | Rs. 54,000 |
Top Government MBA Marketing Management Colleges in India
In India, numerous government colleges provide an MBA in Marketing courses. Government colleges provide lower tuition fees than private colleges, and students can also apply for scholarships. They will also receive a fee reduction based on their merit score. The table below lists a few government colleges that offer MBA Marketing courses.
| College | Fees |
|---|---|
Rs. 50,900 | |
Rs. 1.49 Lakhs | |
- | |
Rs. 1.08 Lakhs | |
Rs. 1 Lakhs | |
Institute of Distance Education, University of Madras, Chennai | - |
- | |
Rs. 1.39 Lakhs |
Candidates who have completed their bachelor's degree in commerce or any related field are eligible for an MBA in Marketing course. For the candidates who have pursued an MBA, there are opportunities for them in almost all sectors. Many reputed companies are always looking for talented MBA professionals at a good amount of salary. MBA graduates individuals can also get job opportunities abroad.
Frequently Asked Questions (FAQs)
MBA in Marketing Management is a postgraduate course of 2 years. It is one of the most opted courses specialisations in the field of Marketing. The students learn the advanced concepts of Marketing like digital marketing, consumer behaviour, advertising, and packaging.
To pursue a postgraduate degree in MBA, candidates must have a bachelor’s degree in any subject from a recognised university with an aggregate of 50 per cent marks.
Some of the top private colleges to pursue an MBA in Marketing Management courses are: School of Management, Dr DY Patil University, Navi Mumbai, KJ Somaiya SIMSR - K J Somaiya Institute of Management, BIMM Pune, MITSOM Pune. and Sharda University, Greater Noida.
The admission to MBA in Marketing Management course takes place on the basis of entrance examinations.
The average salary of a Marketing Management postgraduate differs depending on the experience. A fresher in the field can earn Rs. 2-3 lakhs per annum. However, a candidate with more years of experience can earn a better salary.
MBA opens good work opportunities for students both nationally and internationally. They can find work in almost all the sectors. Students can not only opt for work but can also pursue higher education like an M.Phil or Ph.D. in the same field.
Some of the top recruiters of MBA Marketing Management are: NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, and Wipro.
An MBA Marketing Management degree holder can make a career as a Sales Manager, Marketing Executive, Digital Marketing Executive, Product Manager and Brand Manager.
The top entrance exams for the course include CAT, CMAT, XAT, CMAT, and MAT. Students should check the brochure of the course to know the entrance examination accepted by the college for MBA Marketing Management degree.
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Questions related to MBA
Hello aspirant,
Yes, MCC has MBA course. The Master of Business Administration (MBA) program at MCC is a two-year postgraduate program. For this course, students need to have a graduation percentage of 50.0%. MCC charges INR 116940 in total tuition for the Master of Business Administration (MBA). There are 120 spots available for this course.
For more information, you can visit our site through following link:
https://www.careers360.com/colleges/madras-christian-college-chennai/courses
Thank you
Hope it helps you
Hi,
Based on the previous year analysis, According to your CAT 2024 percentile some of the best colleges offering MBA and PGDM course in Telangana in which you have chances to get a seat are the following
- GITAM School of Business, Hyderabad
- Institute of Management Technology, Hyderabad
- School of Business Excellence, Hyderabad
- IIRM Hyderabad
- Dhruva college of Management, Hyderabad
For more information about the colleges in which you have chances to get a seat you can predict using MBA college predictor tool provided below
https://bschool.careers360.com/cat-college-predictor
Hope this information will help you
A typical Polytechnic student, holding only a diploma, is generally not eligible to directly pursue an MBA as most programs require a bachelor's degree as a minimum qualification; however, you can often gain entry by first completing a bachelor's degree through a lateral entry program or by opting for an Executive MBA program designed for working professionals with relevant experience of 8 years.
To be eligible for a standard MBA program, most universities require a bachelor's degree from a recognized institution, which a Polytechnic diploma alone does not fulfill the requirement.
You can take admission in EMBA An EMBA program focuses on teaching students how to become more effective managers. The curriculum includes administrative operations and strategic planning. EMBA programs can be offered online, offline, or in a hybrid format but for this you typically need a bachelor's degree from a recognized university with a minimum of 50% aggregate marks, and a significant amount of relevant work experience, usually ranging from 3 to 8 years in a managerial or executive position, depending on the institution; most programs also require taking an entrance exam like GMAT or CAT.
Some MBA colleges also offer direct admission without an entrance exam. To be eligible for direct admission, you must have passed graduation with the required minimum aggregate. You may also need to submit documents such as your class 10, 12, and graduation marksheets, character certificate, migration certificate, transfer certificate, and passport-size photographs. Some colleges are..
1.ISB PGPpro
2.ISB PGPMAX
3.IIMA GMP
4.IIMA SMP
5.IIMC GMP
6.UCLA PGPpro
7.SDA Bocconi IEMB
8.IIM Indore PGPMX
9.IIM Kozhikode EPGP
10.HBS - SELPI
Hello,
Here is a list of the top private business schools in India offering MBA programs , based on various rankings and assessments:
-
Indian School of Business (ISB), Hyderabad
- Renowned for its one-year Post Graduate Program in Management (PGP).
- Emphasizes leadership and entrepreneurship.
- Average placement package: Approximately Rs. 25.71 lakh per annum.
-
XLRI – Xavier School of Management, Jamshedpur
- Known for its Human Resource Management program.
- Average placement package: Around Rs. 24.30 lakh per annum.
-
Management Development Institute (MDI), Gurgaon
- Offers a range of management programs with strong industry connections.
- Average placement package: Approximately Rs. 22.05 lakh per annum.
-
S.P. Jain Institute of Management and Research (SPJIMR), Mumbai
- Focuses on value-based education and innovative pedagogy.
- Average placement package: Around Rs. 26.36 lakh per annum.
-
Symbiosis Institute of Business Management (SIBM), Pune
- Known for its diverse specializations and strong alumni network.
- Average placement package: Approximately Rs. 20.14 lakh per annum.
-
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
- Offers a wide array of management programs with a focus on research and innovation.
- Average placement package: Around Rs. 18.33 lakh per annum.
-
International Management Institute (IMI), New Delhi
- Emphasizes a global perspective in its curriculum.
- Average placement package: Approximately Rs. 13.00 lakh per annum.
-
Institute of Management Technology (IMT), Ghaziabad
- Known for its marketing and finance programs.
- Average placement package: Around Rs. 13.60 lakh per annum.
-
Great Lakes Institute of Management, Chennai
- Offers a one-year PGPM and two-year PGDM with a focus on analytics and digital economy.
- Average placement package: Approximately Rs. 10.40 lakh per annum.
-
Xavier Institute of Management (XIMB), Bhubaneswar
- Known for its rigorous academic environment and strong industry linkages.
- Average placement package: Around Rs. 15.42 lakh per annum.
Hope it helps !
CAT exam is conducted every year for purpose of admission to various prestigious business school and management institutes in India. The exam is also considered among toughest entrance exams in India. The exam rats the logical skills of the candidates. You can get the college list based on your CAT score by simply visiting CAT College Predictor 2024