MBA Marketing Management: Course, Admissions, Fees, Syllabus, Exams, Colleges, Scope

MBA in Marketing Management is a postgraduate management programme, with a course duration of two years. The curriculum consists of four semesters, two in each year. As of now, over 130 colleges offer this MBA course in India. Marketing management provides knowledge related to concepts such as marketing management, marketing research, and marketing strategies.

MBA degree in Marketing Management also helps the students to know the workings of various departments such as sales, advertising, and distribution of products and services. The Marketing Management in MBA course will also deal with various marketing techniques and marketing strategies.

Some of the key concepts studied in this marketing management course are Consumer Behaviour, Market Research, Brand Management, Packaging, and Digital Marketing. Popular business colleges offering MBA Marketing Management are TAPMI Manipal, Sharda University, and CMJ University.

Students need to fulfil the eligibility requirements of the colleges before applying for admission. Many B-schools in India offer admissions based on the cutoff marks scored by the students in the entrance examinations such as CAT, MAT, XAT, and CMAT. Additionally, some colleges may also conduct personal interviews or group discussions.

MBA Marketing Management- Important Dates

• CAT Exam- 24 Nov, 2024
• CAT Admit Card- 05 Nov 2024 - 24 Nov 2024

Highlights - MBA in Marketing Management

Types of MBA in Marketing Management

Students can pursue an MBA in Marketing Management in various formats depending on their future goals and interests. Popular formats are Full-Time, Part-time, Online and Distance MBA. Listed below are the popular forms of an MBA Marketing.

• Full-Time- It is the most popular format of the course. Students are required to attend the classes regularly and meet the attendance percentage.
• Part-time MBA- A Part-time MBA is an ideal format for someone who is interested in pursuing an MBA alongside a full-time job. It has become very popular in recent times.
• Online MBA- Those interested in studying MBA from the comfort of their homes, can apply for a Part-Time MBA.
• Distance MBA-Distance MBA also called correspondence is a flexible and remote learning course that allows the candidates to study MBA without physically attending the college.

MBA in Marketing Management Eligibility Criteria

MBA Marketing Management eligibility criteria will depend on the college chosen by the candidate. Students interested in marketing, sales, or advertising can pursue this course. To get admitted to top colleges and universities, students must meet the eligibility details before applying for admission procedure. In the table below, we have mentioned the eligibility criteria of MBA Marketing Management.

MBA in Marketing Management Admission

Admission to an MBA in Marketing Management degree programme is quite simple, students interested in pursuing an MBA in Marketing Management course should appear for entrance exams like CAT, CMAT, MAT and XAT. The shortlisted candidates are required to appear for a written test and personal interviews in some colleges as a part of the admission procedure.

• Step 1- Read about the course- Candidates should study the course in detail, they can also contact the institute to know the relevant details.
• Step 2- Meet the eligibility requirements- Candidates should fulfil the eligibility requirements before applying for admissions.
• Step 3- Fill out the application form- Applicants should fill out the application form available on the official website of the college. Students can also visit the admission office of the institute to get the application form.
• Step 4- Appear for entrance examinations- Candidates should appear for relevant entrance examinations, CAT, XAT, SNAP, MAT, and NMAT are the popular examinations.
• Step 5- Cutoff score- Every year, colleges release the cutoff score after the declaration of entrance examination results. A merit list will be prepared and students will be allotted colleges.
• Step 6- GDPI- In addition to the entrance examinations, many colleges also conduct personal interviews group discussions or aptitude tests.
• Step 7- Pay the course fees and submit official documents- To conclude the admission procedure, candidates should pay the course fees and submit relevant documents.

Top Entrance Exams for MBA Marketing Management

There are many entrance examinations offered in the MBA degree, students can choose the examination as required by the colleges for admissions. In this section, we have listed some of the popular entrance examinations required for any MBA specialisation.

Apart from Family Business Management, many specialisations are offered in MBA. Students can choose their specialisations depending on their interests and future goals. In the table below, we have listed the popular MBA specialisations.

MBA in Marketing Management Syllabus

Many educational institutes offer an MBA in Marketing Management. The syllabus will vary from one institute to another. However, there are a few subjects that are common for all the institutes. Below, we have mentioned the important subjects in MBA Marketing Management that are covered in the complete course. The below Marketing Management syllabus is taken from Pondicherry University.

MBA in Marketing Management Fee Structure

The fee structure for MBA Marketing Management is influenced by the facilities provided, and the ownership of the institute. The fee details are available either on the official website of the institute or the programme brochure. Private colleges are generally more expensive than public institutes. The average fee for an MBA in Marketing Management course ranges from Rs. 60,000 to Rs. 17.34 Lakhs.

Scope of MBA in Marketing Management

Marketing Management is a popular specialisation opted for by MBA aspirants. It has a vast scope both in India and abroad. Graduates after completing a marketing management course can choose from various career options such as marketing manager, sales executive, brand manager, public relationship manager, digital marketing specialist, and market research analyst.

Those interested in studying further Marketing Management can also apply for degrees such as an M.Phil or a Ph.D. in Marketing Management. MBA graduates are hired in almost all sectors, many leading companies are looking for talented MBA professionals and are ready to offer handsome salaries. Students can also get job opportunities abroad once they have completed their degree.

Career Options After MBA in Marketing Management

There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. The graduates can work as sales managers, digital marketing managers, digital marketing executives, and marketing managers.

Marketing managers have the opportunity to work in almost all kinds of sectors as technology is evolving and marketing is becoming a crucial part of it. Graduates can also get jobs overseas as the demand for marketing is not only in India but also abroad.

Source: AmbitionBox

Top Recruiters

• Google
• Deloitte
• NTPC
• ITC
• Citibank
• Nestle

Benefits of studying MBA in Marketing Management

Pursuing an MBA in Marketing Management has various benefits. Several job opportunities are available for MBA graduates in both private and public sectors. Studying these subjects will help the candidates to understand more about the market and business.

Candidates can earn a good amount of money while working at some of the big and reputed MNCs like Google, Accenture, Deloitte, and Infosys. The marketing field is gaining more demand in every sector so, there are many job opportunities for MBA graduates.

Salary after MBA Marketing Management

The salary of an MBA in Marketing Management depends on various factors such as the position of the job, work experience, and the location of the job. Salaries of private and government sectors are also different. Students can join many senior-level positions after graduation.

MBA Marketing Management degree provides students with many high-paying career choices once they have relevant experience. Mentioned below are the average salaries of private and government sectors in India.

Source: Naukri.com

Browse Top MBA in Marketing Management Colleges in Top Locations

MBA in Marketing Management is an undergraduate course offering enormous working opportunities to students. You can browse some of the best MBA Marketing Management colleges in top locations by referring to the list given below:

• MBA in Marketing Management Colleges in Mumbai
• MBA in Marketing Management Colleges in Delhi
• MBA in Marketing Management Colleges in Dehradun
• MBA in Marketing Management Colleges in Pune
• MBA in Marketing Management Colleges in Bhopal
• MBA in Marketing Management Colleges in Jaipur

MBA Marketing Management Colleges in Popular States

MBA in Market Management colleges are located in various states. State-wise examinations are conducted to offer admissions to students. Some MBA Marketing Management colleges in popular states are:

• MBA Marketing Management Colleges in Maharashtra
• MBA Marketing Management Colleges In MP
• MBA Marketing Management Colleges In Delhi
• MBA Marketing Management Colleges In Andhra Pradesh
• MBA in Marketing Management In Uttar Pradesh
• MBA Marketing Management Colleges In Punjab
• MBA Marketing Management Colleges In Rajasthan
• MBA Marketing Management Colleges In Rajasthan

Top Private MBA Marketing Management Colleges in India with Fees

Many private institutions provide MBA in Marketing Management programmes. Private institutions offer more advantages than public colleges. The college fee will also be determined by the infrastructure and facilities available for the students. The table below lists a few private colleges that offer MBA Marketing courses and MBA Marketing fees.

Top Government MBA Marketing Management Colleges in India

In India, numerous government colleges provide an MBA in Marketing courses. Government colleges provide lower tuition fees than private colleges, and students can also apply for scholarships. They will also receive a fee reduction based on their merit score. The table below lists a few government colleges that offer MBA Marketing courses.

Candidates who have completed their bachelor's degree in commerce or any related field are eligible for an MBA in Marketing course. For the candidates who have pursued an MBA, there are opportunities for them in almost all sectors. Many reputed companies are always looking for talented MBA professionals at a good amount of salary. MBA graduates individuals can also get job opportunities abroad.