MBA Marketing Syllabus: Year Wise, Semester wise Subjects in Top Colleges

Edited By Team Careers360 | Updated on Sep 13, 2023 03:35 PM IST

Every company designates a sales and marketing department for the advertising and branding of its products and services. Having qualified MBA graduates for the department can go a long way in ensuring the best results from the marketing efforts. There are many MBA colleges in India that provide MBA courses to management aspirants. Students will learn various management concepts and managerial processes in the MBA in Marketing syllabus. This will enable them to be well informed about the strategies, management, skills required, market research and theory that makes them better equipped to direct the sales of a company to higher levels.

Graduates with MBA in Marketing will have a better chance of being employed in managerial positions in the marketing or sales department, which is most likely to be present in every company that requires branding, as well as professional presentation of their goods and services.

MBA in Marketing Subjects

MBA Marketing courses in India are of two years duration and can be pursued after the completion of any undergraduate degree. MBA Marketing subjects cover theoretical concepts of advertising, digital marketing and customer psychology. The MBA in Marketing syllabus encourages practical application projects where skills of leadership, communication, teamwork, business ethics and more are thoroughly exercised.

Each MBA college has its own distinctive MBA in marketing syllabus. But the subject matter across different syllabus types shares several similarities. We have discussed all the MBA marketing subjects in 1st semester and 2nd semesters. Here is a list of MBA marketing subjects that are more commonly found in most MBA in marketing syllabus:

MBA in Marketing Syllabus: First Year
Semester 1	Semester 2
Financial management	Marketing research
Managerial economics	Consumer behaviour
Managing concepts	Advertising management
Operational research and statistical analysis	Computer applications
Cost accounting	Accounting for managerial decisions
MBA in Marketing Syllabus: Second Year
Semester 3	Semester 4
Retail Management	Industrial marketing
E-commerce	Quality management
Customer relationship management	Management information system
International Business	Supply chain management and logistics
Brand management	Marketing for non-profit organizations

MBA in Marketing Syllabus in IIMs

The Indian Institute of Management (IIM) is regarded to be a reputed and government-facilitated institute for management studies. The MBA in marketing syllabus in IIMs follows a term basis instead of semesters, where each year of the 2-year course is constituted by 3 terms. Here is a list of the MBA marketing subjects from the IIM MBA in marketing syllabus across India:

Group	Term I	Term II	Term III
Finance & Control	Corporate Financial Reporting & Analysis	Cost Management	Corporate Finance
Economics	Microeconomics	Macroeconomics	India and the World Economy
Marketing	Marketing Management I	Marketing Management II
Organizational Behaviour	Organizational Behaviour I	Organizational Behaviour II
Public Policy and Management	Indian Economic & Political History Environment & Development	-	Indian Legal System Indian Social Structure
Human Resources Management	-	-	Human Resources Management
Strategic Management	-	-	Strategic Management
Management Information Systems	-	Information Technology and Systems	-
Operations Management	Statistics for Management	Risk Management Operations Research	Production and Operations Management
Qualifying Non-credit courses	Qualifying Mathematics Managerial Communication I	Managerial Communication II	Business Ethics

There is a list of elective courses under each branch of MBA (for example – human resources, information systems and finance) from which the students can proceed with courses that are more in line with their long-term career goals. Here is a list of some of the MBA marketing subjects under the elective course options: -

B2B Marketing	Neuroscience & customer behaviour
Advertising and sales promotion	Sports marketing
Brand management	Strategies for digital marketing
Customer relationship management	Customer value management
Managing luxury business	Professional selling

Browse Top MBA Colleges Accepting CAT Score: Location-Wise

MBA College in Delhi Accepting CAT Score	MBA College in Delhi NCR Accepting CAT Score
MBA College in Bangalore Accepting CAT Score	MBA College in Mumbai Accepting CAT Score
MBA College in Pune Accepting CAT Score	MBA College in Hyderabad Accepting CAT Score
MBA College in Chennai Accepting CAT Score	MBA College in Ahmedabad Accepting CAT Score
MBA College in Kolkata Accepting CAT Score	MBA College in India Accepting CAT Score

MBA Marketing Syllabus in Top Colleges

The MBA in marketing syllabus in top colleges is a versatile combination of theoretical knowledge and practical application. The syllabus is designed to bring out on-hand experience and an in-depth understanding of the fundamentals of management. The MBA in marketing syllabus in top colleges is constantly updated to remain in correlation with the latest updates in contemporary society.

MBA Marketing Syllabus in Other Popular Colleges

The MBA in marketing syllabus in top colleges is specially curated to generate a high focus on the basics of management, theories with real-life examples throughout history and practical application through every part of the semester. Hence, the MBA in marketing syllabus in top colleges introduces the basic concepts in the initial semesters and unveils more condensed concepts related to the specialisation of marketing in the last two semesters. Some of the top colleges other than IIMs that offer quality MBA education in the marketing branch are mentioned below:

MBA Marketing Subjects in DYPU, Navi Mumbai- An accredited deemed university in Maharashtra, DYPU has offered several high-potential MBA graduates since 2002. It is also one of the leading top-ranked MBA institutes in India. Some of the MBA marketing subjects from the MBA in marketing syllabus in DYPU are:

Business laws	Consumer behaviour
Marketing research	International marketing
Distribution management	Retail management

MBA Marketing Subjects in SIMSREE, Mumbai- Founded in 1983, SIMSREE is known for its impressive placement rates and its well-established industry network. Some of the MBA marketing subjects in the SIMSREE MBA Marketing course syllabus are:

Perspective management	Information system security audit
Negotiation skills	Marketing Analytics
Venture capital and private equity	Operations research

MBA marketing subjects in KJSIMSR, Mumbai – Known for its SGMC (SIMSR global marketing conference), SIMSR has been advocating integrated facilities and means for its marketing management departments. Some of the MBA in marketing syllabus semester-wise in SIMSR are:

Brand management	Luxury marketing
Personnel law	Services Marketing
B2B Marketing	Digital Marketing

MBA Marketing Subjects in JBIMS, Mumbai – The institute offers an extremely popular MBA in Marketing program for candidates featuring subjects like:

Perspective management	Marketing communication
Econometrics	Rural and social marketing
Distribution management	Diversity in workplace management

MBA marketing subjects in Welingkar Institute, Mumbai – Some of the most important MBA marketing subjects in Welingkar’s MBA marketing course syllabus are:

Advanced brand management	Innovation management
Consumer behaviour	Business Statistics
Design thinking	Organisational behaviour

Browse Top MBA in Marketing Management Colleges in Top Locations

MBA in Marketing Management Colleges in Mumbai	MBA in Marketing Management Colleges in Pune
MBA in Marketing Management Colleges in Delhi	MBA in Marketing Management Colleges in Bhopal
MBA in Marketing Management Colleges in Dehradun	MBA in Marketing Management Colleges in Jaipur

MBA Marketing Management Colleges in popular states

MBA Marketing Management Colleges in Maharashtra	MBA in Marketing Management In Uttar Pradesh
MBA Marketing Management Colleges In MP	MBA Marketing Management Colleges In Punjab
MBA Marketing Management Colleges In Delhi	MBA Marketing Management Colleges In Rajasthan
MBA Marketing Management Colleges In Andhra Pradesh	MBA Marketing Management Colleges In Tamil Nadu

Frequently Asked Questions (FAQs)

1. Is MBA in marketing degree a promising course?

The demand for marketing specialists is always on the up due to high-end industrialization and the always-growing consumer base. This suggests a promising future for MBA in marketing graduates.

2. What is the career scope after MBA in Marketing?

The most common designations that MBA in marketing graduates are employed in are marketing analyst, brand manager, marketing executive, sales manager, and marketing consultant among others.

3. Is there an international scope for marketing in MBA?

The recruitment opportunities are based on individual experience and skills. There are multinational recruiters looking for the best marketing specialists. The digital marketing arena is also fast-growing, hence opening more opportunities.

4. How many subjects are there in MBA marketing course?

MBA in marketing consists of core and elective subjects, imparting learners with the fundamental knowledge of marketing management along with marketing tools and techniques ranging from conventional forms of marketing to digital marketing.

5. Who should do MBA in marketing?

An MBA in marketing is designed for individuals with a working experience of 2-5 years in their specialised field.