MBA in Sales and Marketing is a master's degree programme with the duration of two academic years, that prepares students for entry-level sales and marketing positions. The course focuses on product and service sales and marketing. It also focuses on developing knowledge and expertise in sales and marketing strategies, management, and leadership skills. Around 15 colleges in India offer MBA Sales and Marketing degrees, the popular ones are Jagannath University, Dr. DY Patil University, and RIMT University.
The sales and marketing course at the postgraduate level provides the students with a thorough understanding of market dynamics, consumer behaviour, and efficient sales techniques and principles. The course covers topics such as analysing market trends, sales management, marketing campaigns, and developing pricing plans to boost profitability.
The eligibility requirements of an MBA Sales and Marketing degree, to be eligible for the course, students must have a bachelor’s degree in management with an aggregate of at least 50 per cent from a recognised institute in India. The admission procedure entrance examinations such as CAT, XAT, MAT, CMAT, and SNAP. Students should clear the entrance examinations and follow the admission procedure of the colleges.
The sales and marketing MBA curriculum combines traditional business education with certain coursework in sales and marketing, preparing graduates for various job roles such as sales manager, marketing manager, product manager, and business development manager in a wide range of industries.
Particulars | Values |
---|---|
Degree Name | MBA in Sales and Marketing |
Degree Type | Postgraduate |
Degree Duration | Two years |
Semesters | Four |
Entrance Exams | CAT, XAT, GMAT, SNAP, NMAT, CMAT |
Eligibility Criteria | Graduation in any discipline |
Admission process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
Fees for the entire duration | Rs. 10 Lakhs to Rs. 15 Lakhs |
Average Salary | Rs. 8.5 Lakhs per annum |
Job profiles | Brand manager, Marketing manager, PR manager |
Top recruiters | TCS, JP Morgan Chase and Co., WNS Global Services, Accenture |
The eligibility criteria for MBA Sales and Marketing are set by the administration of the college, they have to prepare for the entrance examination for admission to the degree programme. Below, we have listed the minimum requirements that a student must qualify for the MBA in Sales and Marketing course.
Admissions for Sales and Marketing MBAs vary depending on the institution and the mode of the course offered. While some MBA B-schools prefer academic excellence, others prefer to focus more on candidates' overall profile. Most of the top MBA colleges in India follow a three-step selection process, which includes entrance exams, group discussions, and interviews.
In this section, we have discussed the popular entrance examinations that a student should successfully clear to get admission to an MBA degree in Sales and Marketing. These exams can be conducted at the national, state, or university level depending on the admission criteria of the institute. Mentioned below are the popular entrance examinations for different B-schools in India.
Exam Name | Level | Conducting Body | Exam Schedule |
---|---|---|---|
National Exam | Indian Institute of Management Lucknow | ||
National Exam | All India Management Association | ||
National Exam | National Testing Agency (NTA) | ||
University/National Level | XLRI Jamshedpur | ||
University/National Level | Symbiosis International University |
The cutoff of MBA Marketing and Sales is a set of criteria used to determine admissions to the course. Students can choose the appropriate college based on their cutoff percentile in the examination. The cutoff depends on many factors such as the difficulty level of the examination, the number of candidates applicants and the prestige and stature of the examination.
MBA in Sales and Marketing Cutoff for Top Colleges
Name of Institute | Cutoff (CAT, XAT) |
---|---|
80 percentile | |
85 percentile | |
80 percentile | |
90 percentile | |
90 percentile | |
85 percentile | |
90 percentile | |
90 percentile | |
94 percentile | |
95 percentile |
To excel in the field of Sales and Marketing, students require certain skills. The course requires candidates who have a passion for creativity and good communication skills. It involves developing and implementing a marketing plan that focuses on increasing sales and branding. Listed below are the important skills for an MBA Sales and Marketing course.
Subjects of MBA Sales and Marketing prepare the students for various academic paths. The syllabus may vary from one institute to another, however, the core structure of the syllabus remains the same for every institute. In this table, we have mentioned below the syllabus of MBA Sales and Marketing course.
Semester 1 | |
Accounting for Managers | Business Environment |
Managerial Economic | Management Concepts and Organisational Behavior |
Law Research | Methodology |
Semester 2 | |
Management Operations Research | Financial management |
Management Strategic Management | Human resource |
Marketing management | Retail Marketing |
Semester 3 | |
Consumer Behavior | Logistics and supply chain management |
Marketing Research | Retail Marketing |
Industrial Marketing | Quantitative Methods |
Semester 4 | |
Rural marketing | Customer Relationship Management |
Service Marketing | Global Marketing |
Advertising and Sales Promotion | Project |
The fee structure of an MBA Sales and Marketing course is different for different institutes, it depends on the placement facilities provided by the students and on the ownership of the institutes. The average fees of an MBA Sales and Marketing ranges from
Once candidates have completed the course, students can either work at a company or choose to study further. Some of the popular career options one can choose are Product Manager, Sales Manager, Marketing Manager, Copywriter, and Brand Manager. Students can also choose to pursue a Ph.D or M.Phil in specialisations similar or related to Sales and Marketing.
The MBA in Sales and Marketing course provides the students with thorough knowledge of the field. It provides a wide range of career opportunities after graduation. Students can find below some of the popular career options in the field of MBA Sales and Marketing.
Sales Manager: A sales manager is a professional who is responsible for the continuous development and improvement of the sales team. He or she prepares and implements strategies and charts to achieve sales goals.
PR Manager: A PR Manager is a professional who works with a company to manage its public image. He or she is responsible for developing and implementing effective marketing and branding strategies for a company.
Brand Manager: A brand manager is responsible for developing the company's brand image and ensuring that its customers are satisfied with the products and services that the company offers. They also ensure that the services provided by a company are in strict accordance with the quality standards.
Marketing Manager: A marketing manager is responsible for all aspects of the company's marketing strategy. He or she coordinates all the marketing efforts of the various departments and helps them reach their goals.
Aside from having the necessary skills and experience to manage various aspects of a business, candidates in this field also benefit from being an MBA candidate. The field offers a dynamic work environment with challenges at every doorstep that could be solved with creativity and good communication skills.
The field of sales and marketing offers the student with variety of opportunities, the graduates can work at top multinational companies in many metro cities. The companies are also ready to offer handsome salary packages to the graduates.
The MBA Sales and Marketing course provides the student with a great return on investment. Students who have less than a year of experience can expect to earn a monthly salary of around Rs. 56,000. The highest salary that a marketing and sales professional can get is around Rs. 1.5 Lakhs per month. In the following table, students will find the popular job profiles along with their average salaries.
Job Profiles | Average Salary |
---|---|
Sales Manager | Rs. 5.2 LPA |
PR Manager | Rs. 7.0 LPA |
Brand Manager | Rs. 12.0 LPA |
Marketing Manager | Rs. 7.0 LPA |
Market Research Analyst | Rs. 3.3 LPA |
The top MBA in Sales and Marketing colleges in India are the ones with excellent academic curricula, good faculty, and decent placements. In the table below, we have mentioned the MBA Sales and Marketing colleges in India and the MBA Sales and Marketing fees.
Colleges | Fees |
---|---|
Rs. 15 lakhs | |
Rs. 18.24 lakhs | |
Rs. 98,910 | |
School of Business, UPES Dehradun | Rs. 14.20 lakhs |
Rs. 16.19 lakhs | |
Rs. 8.40 lakhs | |
Rs. 38,240 | |
GITAM Institute of Management, Visakhapatnam | Rs. 7.20 lakhs |
Christ University, Bangalore | Rs. 7.88 lakhs |
LN Mishra Institute of Economic Development and Social Change, Patna | Rs. 1.60 lakhs |
The MBA admission process for candidates in India is very rigorous since the student-to-institute ratio is very high. Such a rigorous admission process and lack of government management colleges in India have given rise to some of the private MBA colleges in India with exceptional educational quality and outstanding placements. In the table below, we have mentioned private MBA in Sales and Marketing colleges and MBA in Sales and Marketing fees.
Colleges | Fees |
---|---|
Rs. 7.20 lakhs | |
Rs. 7.88 lakhs | |
Rs. 7.50 lakhs | |
Rs. 16.19 lakhs | |
Rs. 15 lakhs | |
- | |
Rs. 4.99 lakhs | |
Rs. 8.40 lakhs | |
Rs. 14.20 lakhs |
The top government MBA colleges in India offer various courses in business management. These colleges are in demand due to their lower fees and high placement statistics along with exceptionally well-trained faculty. In the table below, we have mentioned government MBA in Sales and Marketing colleges and MBA in Sales and Marketing fees.
Colleges | Fees |
---|---|
Rs. 38,240 | |
Rs. 98,910 | |
IIFT Delhi | Rs. 18.24 lakhs |
Rs. 67,240 | |
LN Mishra Institute of Economic Development and Social Change, Patna | Rs. 1.60 lakhs |
- | |
Rs. 85,000 | |
Rs.30,390 | |
Rs. 1.43 lakhs |
MBA in Sales and Marketing focuses on developing knowledge and expertise in sales and marketing strategies, management, and leadership skills. Various research institutes cater to the needs of both academic and commercial students. Graduates can work in top MNCs in various cities in India and abroad.
Masters in Business Administration in sales and marketing is a two-year postgraduate course that deals with the marketing and sales management of various products and services hosted by a company.
The MBA in sales and marketing eligibility criteria is different for every institute. Candidates from various fields such as engineering, medical, arts, media are eligible to apply for MBA in sales and marketing courses.
The admission process for MBA in sales and marketing courses vary for every university. Some institutes prefer academic merit more than other factors while others prefer to look at the overall profile of the candidates.
After gaining some experience, candidates can earn a monthly salary of Rs. 75,000 per month. The highest salary for a marketing and sales professional with five years of experience is around Rs. 1.5 Lakh per month.
MBA in sales and marketing candidates have opportunities to work in urban and abroad settings with top multinational organizations with better chances of networking and handsome salaries.
After completion of MBA in sales and marketing, candidates have the option to either pursue doctoral or a research degree such as M.Phil, or Ph.D in marketing analytics or a related field, or candidates can choose to start working as a manager in any organisation in the need of a marketing major.
Companies such as Amazon, Apple, Bain & Company, BCG, Citigroup are top recruiters of MBA in Sales and Marketing graduates in India.
After completion of MBA in sales and marketing, candidates can get lucrative job opportunities in marketing areas such as sales manager, marketing manager, brand manager, market research manager, supply chain manager, and more.
CAT, XAT, GMAT, SNAP, NMAT, CMAT, IIFT are some of the top entrance exams for MBA marketing admission.
Average salary for a candidate after completing MBA Marketing Salary in India in the sales and marketing management sector would lies between 7,52,000.
Hello,
Here are some websites which can help you :-
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Hey there! Welcome to the Careers360 team! Great to have you here,
Interesting question you've got there about BBA students and MBA in Construction Management. You know, it's not the most common path, but it's definitely doable.
From what I've seen, most construction management programs are pretty open to students from different backgrounds, including BBA. The business skills you've picked up in your BBA could actually give you a leg up in some areas.
That said, you might need to brush up on some technical stuff related to construction. Some programs might ask for a bit of work experience in the field too, but it varies.
Why don't we dig into this a bit more? Are you thinking about this path for yourself, or is it for a piece you're working on? If you want, we could look into some specific programs and their requirements. Might make for a good article on the site, you know?
Let me know if you want to explore this further. Always happy to brainstorm ideas with the new blood!
No, an AP student cannot get full reimbursement in TS MBA colleges through the tsicET exam, in Telangana, to be eligible for fee reimbursement you need to have telangana residence certificate or bona fide certificate issued by telangana government.
Explore other options to get scholarship central state is also providing scholarship it is less amount but you still get some rebate at the time of admission.
Hello aspirant,
IBS Hyderabad offers a distinctive and cutting-edge approach to business education that is centered on giving students the knowledge and skills they need to succeed in management positions for the long run.
ROI is determined by your degree history as well as your capacity for learning and exploration while pursuing an MBA. The ROI of IBS Hyderabad is not very good. you will get the job of 6-7 lakh package after paying fees of around 20 lakhs.
Thank you
Hope it helps you.