MBA in Sales and Marketing is a master's degree programme of two academic years that prepares students for entry-level sales and marketing positions. The course focuses on developing knowledge and expertise in sales and marketing strategies, management, and leadership skills. Students must have a bachelor’s degree in management with at least 50 per cent marks for MBA in Sales and Marketing admission.
The MBA in Sales and Marketing provides students with a thorough understanding of market dynamics, consumer behaviour, and efficient sales techniques and principles. The course covers topics such as analysing market trends, sales management, marketing campaigns, and developing pricing plans to boost profitability. Candidates can pursue the full course under Rs. 10 Lakhs.
Admission to MBA Sales and Marketing is through entrance examinations such as CAT, XAT, MAT, CMAT, and SNAP. The sales and marketing MBA curriculum prepares graduates for various job roles such as sales manager, marketing manager, product manager, and business development manager.
Particulars | Values |
---|---|
Degree Name | MBA in Sales and Marketing |
Degree Type | Postgraduate |
Degree Duration | Two years |
Semesters | Four |
Entrance Exams | CAT, XAT, GMAT, SNAP, NMAT, CMAT |
Eligibility Criteria | Graduation in any discipline |
Admission Process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
Total Course Fees | Under Rs. 10 Lakhs |
Average Salary | Rs. 8.5 LPA |
Job Profiles | Sales Manager, Brand Manager, Marketing Manager, PR Manager |
Top Recruiters | TCS, JP Morgan Chase and Co., WNS Global Services, Accenture |
The eligibility criteria for MBA course are set by the administration of the college. Below, we have listed the minimum requirements that a student must qualify for the MBA in Sales and Marketing course.
Admissions for Sales and Marketing MBAs vary depending on the institution and the mode of the course offered. While some MBA B-schools prefer academic excellence, others prefer to focus more on candidates' overall profile.
Most of the top MBA colleges in India follow a three-step selection process, which includes entrance exams, group discussions, and interviews.
In this section, we have discussed the popular entrance examinations that a student should successfully clear to get admission to an MBA degree in Sales and Marketing. These exams can be conducted at the national, state, or university level depending on the admission criteria of the institute. Mentioned below are the popular entrance examinations for different B-schools in India.
Exam Name | Level | Conducting Body | Exam Schedule |
---|---|---|---|
National | IIM Lucknow | ||
National | AIMA | ||
National | NTA | ||
National | XLRI Jamshedpur | ||
National | Symbiosis International University |
The cutoff of MBA Marketing and Sales is a set of criteria used to determine admissions to the course. Students can choose the appropriate college based on their cutoff percentile in the examination. The cutoff depends on many factors such as the difficulty level of the examination, the number of candidates applicants, and the prestige and stature of the examination.
Subjects of MBA Sales and Marketing prepare students for various academic paths. The syllabus may vary from one institute to another, however, the core structure of the syllabus remains the same for every institute. In this table, we have mentioned below the syllabus of the MBA Sales and Marketing course of Amity University.
Semester 1 | |
Sales Management | Entrepreneurship and New Venture Creation |
Accounting for Managers | Applications of Disruptive Technologies in Business |
Managerial Economics | Marketing Management |
Organizational Behavior | Statistics for Management |
Professional & Business Communication | Foreign Business Language |
Open Elective Courses | Outdoor Activity-Based Courses |
Semester 2 | |
Direct Marketing | Marketing of Services |
Principles of Retailing | Business Analytics and Modelling |
Business Research Methods | Consumer Behaviour |
Financial Management | Human Resource Management |
Legal Aspects of Business | Operations Management |
Country Report | Managing Cultures |
Trends, Management & Environment of Commercial Research | Cognitive Analytics & Social Skills for Professional Development |
Foreign Business Language | Open Elective Courses |
Outdoor Activity-Based Courses | – |
Semester 3 | |
Summer Internship | Bottom of The Pyramid Marketing |
Building Entrepreneurial Culture and Team | Corporate Crisis and Strategic Restructuring |
Creating and Managing New Businesses in Emerging Markets | Digital Marketing |
Enterprise Growth and Succession | Family Business Management |
Franchising in Retailing | Industrial Marketing |
Marketing Analytics | Marketing Channel Management |
Marketing of Health Care Services | Product and Brand Management |
Merchandising and Category Management | Retail Supply Chain and Logistics Management |
Rural Development and Administration | Rural Marketing |
Rural Micro Finance Management | Rural Poverty and Livelihoods Promotion |
Rural Retail | Sourcing and Vendor Management |
Technology in Retailing | Visual Merchandising and Space Planning |
Strategic Management | Country Report |
International Management Practices | Research Methods and Professional Writing in the Global Environment |
Professional Ethics and Social Responsibility for Sustainability | Foreign Business Language |
Open Elective Courses | Outdoor Activity-Based Courses |
Semester 4 | |
Dissertation | Advanced Sales Management |
Advertising and Sales Promotion | Cooperative Management |
CSR Practices in Rural Areas | Customer Relationship Management |
E-retailing | International Retailing |
International Strategic Marketing | Leading Change in Family Business |
Luxury Retail | Mall Management |
Managing a Growing Business | Managing Creativity and Building Learning Organizations |
Managing Innovation Process | Marketing of Financial Services |
Marketing Strategies | Pricing Strategies |
Retail Store Operations | Rural Entrepreneurship and Development |
Rural Project Planning and Management | Social Marketing [Specialisation Elective |
Management in Action - Social Economic and Ethical Issues | Country Report |
Managing Cultures | Trends, Management & Environment of Commercial Research |
Foreign Business Language | Open Elective Courses |
Outdoor Activity-Based Courses | - |
The fee structure of an MBA Sales and Marketing course is different for different institutes. It depends on the placement facilities provided by the students and on the ownership of the institutes. The average total fee for an MBA in Sales and Marketing is under Rs. 10 Lakhs.
Once candidates have completed the course, students can either work at a company or choose to study further. Some of the popular career options one can choose are Product Manager, Sales Manager, Marketing Manager, and Brand Manager. Students can also choose to pursue a Ph.D or other PGD in specialisations similar to or related to Sales and Marketing.
The MBA in Sales and Marketing course provides students with thorough knowledge of the field. It provides a wide range of career opportunities after graduation. Students can find below some of the popular career options in the field of MBA Sales and Marketing.
Sales Manager: A sales manager is a professional who is responsible for the continuous development and improvement of the sales team. He or she prepares and implements strategies and charts to achieve sales goals.
PR Manager: A PR manager is a professional who works with a company to manage its public image. He or she is responsible for developing and implementing effective marketing and branding strategies for a company.
Brand Manager: A brand manager is responsible for developing the company's brand image and ensuring that its customers are satisfied with the products and services that the company offers. They also ensure that the services provided by a company are in strict accordance with the quality standards.
Marketing Manager: A marketing manager is responsible for all aspects of the company's marketing strategy. He or she coordinates all the marketing efforts of the various departments and helps them reach their goals.
Aside from having the necessary skills and experience to manage various aspects of a business, candidates in this field also benefit from being an MBA candidate. The field offers a dynamic work environment with challenges at every doorstep that could be solved with creativity and good communication skills.
The field of sales and marketing offers the student with a variety of opportunities. Graduates can work at top multinational companies across the globe. The companies are also ready to offer handsome salary packages to the graduates.
The MBA Sales and Marketing course provides the student with a great return on investment. In the following table, students will find the popular job profiles along with their average salaries.
Job Profiles | Average Salary |
---|---|
Sales Manager | Rs. 7.0 LPA |
PR Manager | Rs. 5.9 LPA |
Brand Manager | Rs. 18.5 LPA |
Marketing Manager | Rs. 12.6 LPA |
Rs. 4.3 LPA |
Source: Ambition Box
Very limited colleges in India offer MBA in Sales and Marketing courses. However, many colleges are providing separate MBA degree programmes in sales and marketing management. In the table below, we have mentioned the MBA Sales and Marketing colleges in India with their respective fees.
Colleges | Total Fees |
---|---|
- | |
Rs. 1.20 lakhs | |
- | |
Rs. 1.80 lakhs | |
- | |
- | |
Rs. 13.44 lakhs |
MBA in Sales and Marketing focuses on developing knowledge and expertise in sales and marketing strategies, management, and leadership skills. Various research institutes cater to the needs of both academic and commercial students. Graduates can work in top MNCs in various cities in India and abroad.
Masters in Business Administration in sales and marketing is a two-year postgraduate course that deals with the marketing and sales management of various products and services hosted by a company.
The MBA in sales and marketing eligibility criteria is different for every institute. Candidates from various fields such as engineering, medicine, arts, and media are eligible to apply for MBA in sales and marketing courses.
The admission process for an MBA in sales and marketing courses varies for every university. Some institutes prefer academic merit more than other factors while others prefer to look at the overall profile of the candidates.
After gaining some experience, candidates can earn a monthly salary of Rs. 75,000 per month. The highest salary for a marketing and sales professional with five years of experience is around Rs. 1.5 Lakh per month.
MBA in sales and marketing candidates have opportunities to work in urban and abroad settings with top multinational organizations with better chances of networking and handsome salaries.
After completion of an MBA in sales and marketing, candidates have the option to either pursue a doctoral or a research degree such as a PGD or Ph.D in marketing analytics or a related field, or candidates can choose to start working as a manager in any organisation in the need of a marketing major.
Companies such as Amazon, Apple, Bain & Company, BCG, Citigroup are top recruiters of MBA in Sales and Marketing graduates in India.
After completion of MBA in sales and marketing, candidates can get lucrative job opportunities in marketing areas such as sales manager, marketing manager, brand manager, market research manager, and more.
CAT, XAT, GMAT, SNAP, NMAT, CMAT, IIFT are some of the top entrance exams for MBA marketing admission.
For an MBA specially in IT,you can consider SCIT (Symbiosis Centre for Information Technology) which is generally considered the better choice compared to SICSR (Symbiosis Institute of Computer Studies and Research) as it has a stronger reputation specifically focused on IT business management and offers a more specialized curriculum in the field and has good placement record, making it a more relevant option for aspiring IT professionals seeking an MBA.
The curriculum is good and niche in the field in this college you need to be among top 20 performer in order to get quick and good placement through the college.
https://www.careers360.com/colleges/symbiosis-centre-for-information-technology-pune
https://www.careers360.com/colleges/symbiosis-institute-of-computer-studies-and-research-pune
No, it is not possible to pursue an MBA after your 3rd year of a BA LLB integrated course from a Mumbai University college as you need to complete your full BA LLB degree to be eligible for an MBA program.Since a BA LLB is a 5-year integrated course, completing only your 3rd year does not fulfill the requirement for an MBA.
Not only in this university but you cannot take admission to any master course before completing your b.a llb integrated course however you can take admission to bachelor's degree on the basis of your 12th marks.
I suggest you to continue with your course after completing apply to MBA anywhere in india.if you have time prepare for CAT exam which is accepted by iims and Mumbai University. Remember When choosing an MBA program, you can consider specializations relevant to your legal background, such as "Business Law" or "Intellectual Property Law" to leverage your existing knowledge.
To know about admission in mumbai university refer link
https://www.careers360.com/university/university-of-mumbai-mumbai
Hello
Yes , you are eligible .
Completing a 2 years Agriculture Diploma course makes you eligible for an MBA in Agriculture Business Management , as many programs accept students with backgrounds in agriculture or related fields . You likely need to meet additional requirements like entrance exams like such as CAT , MAT or other . specific institution or universities may have their own eligibility criteria .
For more details check link given below :
https://www.careers360.com/courses/mba-in-agri-business-management
Thank you
Hello,
If you are currently in your final year and have not yet completed your bachelor’s degree, then selecting “appeared for bachelor’s” is the correct option. This option typically indicates that you have not yet graduated but are in the process of completing your degree.
The “bachelor degree” option would be appropriate only if you had already completed and been awarded your degree. Since you are still pursuing your final year, your initial selection of “appeared for bachelor’s” is accurate for your situation.
To get more information related to SNAP exam, visit : https://bschool.careers360.com/articles/snap-2024
Hope it helps !
Hello aspirant,
MBA 1st year subjects are as follows:
Thank you
Hope it helps you