MBA Sales and Marketing Course, Admissions 2025, Eligibility, Syllabus, Fees, Career

MBA Sales and Marketing Course, Admissions 2025, Eligibility, Syllabus, Fees, Career

Edited By Ankita Sinha | Updated on Nov 05, 2024 02:23 PM IST | #MBA

MBA in Sales and Marketing is a master's degree programme of two academic years that prepares students for entry-level sales and marketing positions. The course focuses on developing knowledge and expertise in sales and marketing strategies, management, and leadership skills. Students must have a bachelor’s degree in management with at least 50 per cent marks for MBA in Sales and Marketing admission.

The MBA in Sales and Marketing provides students with a thorough understanding of market dynamics, consumer behaviour, and efficient sales techniques and principles. The course covers topics such as analysing market trends, sales management, marketing campaigns, and developing pricing plans to boost profitability. Candidates can pursue the full course under Rs. 10 Lakhs.

Admission to MBA Sales and Marketing is through entrance examinations such as CAT, XAT, MAT, CMAT, and SNAP. The sales and marketing MBA curriculum prepares graduates for various job roles such as sales manager, marketing manager, product manager, and business development manager.

MBA Sales and Marketing Course Details

ParticularsValues

Degree Name

MBA in Sales and Marketing

Degree Type

Postgraduate

Degree Duration

Two years

Semesters

Four

Entrance Exams

CAT, XAT, GMAT, SNAP, NMAT, CMAT

Eligibility Criteria

Graduation in any discipline

Admission Process

Entrance Exam + Group Discussion + Personal Interview (GD-PI)

Total Course Fees

Under Rs. 10 Lakhs

Average Salary

Rs. 8.5 LPA

Job Profiles

Sales Manager, Brand Manager, Marketing Manager, PR Manager

Top Recruiters

TCS, JP Morgan Chase and Co., WNS Global Services, Accenture

MBA Sales and Marketing Eligibility Criteria

The eligibility criteria for MBA course are set by the administration of the college. Below, we have listed the minimum requirements that a student must qualify for the MBA in Sales and Marketing course.

  • Candidates must have completed their bachelor's degree or must be in their final year of bachelor's from any discipline. Aspirants can pursue their bachelor's degree in any degree such as BBA, B.Tech. and B.Com.
  • Generally, 50 per cent marks in degree are required. However, those belonging to the reserved categories may get a relaxation of up to 5 per cent in the aggregate score.
  • Candidates must appear for the entrance examinations, such as CAT, XAT, GMAT, SNAP, NMAT, or CMAT.

MBA Sales and Marketing Admission Process

Admissions for Sales and Marketing MBAs vary depending on the institution and the mode of the course offered. While some MBA B-schools prefer academic excellence, others prefer to focus more on candidates' overall profile.

Most of the top MBA colleges in India follow a three-step selection process, which includes entrance exams, group discussions, and interviews.

  • Candidates are required to successfully clear the entrance exam specified by the university. There are various entrance exams conducted all across the country out of which some of the popular ones are CAT, XAT, GMAT, SNAP, NMAT, and CMAT.
  • Candidates who successfully clear the entrance exams are required to apply to the particular university they are interested in to get an MBA in Sales and Marketing admission.
  • Some institutes in India also conduct aptitude tests, personal interviews, and/or group discussions as additional admission requirements.
  • Shortlisted candidates are then asked to attend the group discussion and personal interview round.
  • The final selection of the candidate is based on their performance in entrance exams, GD, and PI.
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Top Entrance Exams for MBA in Sales and Marketing

In this section, we have discussed the popular entrance examinations that a student should successfully clear to get admission to an MBA degree in Sales and Marketing. These exams can be conducted at the national, state, or university level depending on the admission criteria of the institute. Mentioned below are the popular entrance examinations for different B-schools in India.

Exam Name

Level

Conducting Body

Exam Schedule

CAT

National

IIM Lucknow

CAT Exam Schedule

MAT

National

AIMA

MAT Exam Schedule

CMAT

National

NTA

CMAT Exam Schedule

XAT

National

XLRI Jamshedpur

XAT Exam Schedule

SNAP

National

Symbiosis International University

SNAP Exam Schedule

MBA Marketing and Sales Cutoff of Top Colleges

The cutoff of MBA Marketing and Sales is a set of criteria used to determine admissions to the course. Students can choose the appropriate college based on their cutoff percentile in the examination. The cutoff depends on many factors such as the difficulty level of the examination, the number of candidates applicants, and the prestige and stature of the examination.

MBA Sales and Marketing Syllabus

Subjects of MBA Sales and Marketing prepare students for various academic paths. The syllabus may vary from one institute to another, however, the core structure of the syllabus remains the same for every institute. In this table, we have mentioned below the syllabus of the MBA Sales and Marketing course of Amity University.

Semester 1

Sales Management

Entrepreneurship and New Venture Creation

Accounting for Managers

Applications of Disruptive Technologies in Business

Managerial Economics

Marketing Management

Organizational Behavior

Statistics for Management

Professional & Business Communication

Foreign Business Language

Open Elective Courses

Outdoor Activity-Based Courses

Semester 2

Direct Marketing

Marketing of Services

Principles of Retailing

Business Analytics and Modelling

Business Research Methods

Consumer Behaviour

Financial Management

Human Resource Management

Legal Aspects of Business

Operations Management

Country Report

Managing Cultures

Trends, Management & Environment of Commercial Research

Cognitive Analytics & Social Skills for Professional Development

Foreign Business Language


Open Elective Courses


Outdoor Activity-Based Courses


Semester 3

Summer Internship

Bottom of The Pyramid Marketing

Building Entrepreneurial Culture and Team

Corporate Crisis and Strategic Restructuring

Creating and Managing New Businesses in Emerging Markets

Digital Marketing

Enterprise Growth and Succession

Family Business Management

Franchising in Retailing

Industrial Marketing

Marketing Analytics

Marketing Channel Management

Marketing of Health Care Services

Product and Brand Management

Merchandising and Category Management

Retail Supply Chain and Logistics Management

Rural Development and Administration

Rural Marketing

Rural Micro Finance Management

Rural Poverty and Livelihoods Promotion

Rural Retail

Sourcing and Vendor Management

Technology in Retailing

Visual Merchandising and Space Planning

Strategic Management

Country Report

International Management Practices

Research Methods and Professional Writing in the Global Environment

Professional Ethics and Social Responsibility for Sustainability

Foreign Business Language


Open Elective Courses

Outdoor Activity-Based Courses

Semester 4

Dissertation

Advanced Sales Management

Advertising and Sales Promotion

Cooperative Management

CSR Practices in Rural Areas

Customer Relationship Management

E-retailing

International Retailing

International Strategic Marketing

Leading Change in Family Business

Luxury Retail

Mall Management

Managing a Growing Business

Managing Creativity and Building Learning Organizations

Managing Innovation Process

Marketing of Financial Services

Marketing Strategies

Pricing Strategies

Retail Store Operations

Rural Entrepreneurship and Development

Rural Project Planning and Management

Social Marketing [Specialisation Elective

Management in Action - Social Economic and Ethical Issues

Country Report

Managing Cultures

Trends, Management & Environment of Commercial Research

Foreign Business Language

Open Elective Courses

Outdoor Activity-Based Courses

-

MBA Sales and Marketing Fee Structure

The fee structure of an MBA Sales and Marketing course is different for different institutes. It depends on the placement facilities provided by the students and on the ownership of the institutes. The average total fee for an MBA in Sales and Marketing is under Rs. 10 Lakhs.

Scope of MBA in Sales and Marketing

Once candidates have completed the course, students can either work at a company or choose to study further. Some of the popular career options one can choose are Product Manager, Sales Manager, Marketing Manager, and Brand Manager. Students can also choose to pursue a Ph.D or other PGD in specialisations similar to or related to Sales and Marketing.

Career Options after MBA in Sales and Marketing

The MBA in Sales and Marketing course provides students with thorough knowledge of the field. It provides a wide range of career opportunities after graduation. Students can find below some of the popular career options in the field of MBA Sales and Marketing.

Sales Manager: A sales manager is a professional who is responsible for the continuous development and improvement of the sales team. He or she prepares and implements strategies and charts to achieve sales goals.

PR Manager: A PR manager is a professional who works with a company to manage its public image. He or she is responsible for developing and implementing effective marketing and branding strategies for a company.

Brand Manager: A brand manager is responsible for developing the company's brand image and ensuring that its customers are satisfied with the products and services that the company offers. They also ensure that the services provided by a company are in strict accordance with the quality standards.

Marketing Manager: A marketing manager is responsible for all aspects of the company's marketing strategy. He or she coordinates all the marketing efforts of the various departments and helps them reach their goals.

Top Recruiters

  • Apple
  • JP Morgan
  • McKinsey
  • Microsoft
  • Citigroup
  • BCG
  • Bain & Company

Benefits of Studying MBA in Sales and Marketing

Aside from having the necessary skills and experience to manage various aspects of a business, candidates in this field also benefit from being an MBA candidate. The field offers a dynamic work environment with challenges at every doorstep that could be solved with creativity and good communication skills.

The field of sales and marketing offers the student with a variety of opportunities. Graduates can work at top multinational companies across the globe. The companies are also ready to offer handsome salary packages to the graduates.

MBA in Sales and Marketing Salary Trends

The MBA Sales and Marketing course provides the student with a great return on investment. In the following table, students will find the popular job profiles along with their average salaries.

Job Profiles

Average Salary

Sales Manager

Rs. 7.0 LPA

PR Manager

Rs. 5.9 LPA

Brand Manager

Rs. 18.5 LPA

Marketing Manager

Rs. 12.6 LPA

Market Research Analyst

Rs. 4.3 LPA

Source: Ambition Box

Top MBA in Sales and Marketing Colleges in India

Very limited colleges in India offer MBA in Sales and Marketing courses. However, many colleges are providing separate MBA degree programmes in sales and marketing management. In the table below, we have mentioned the MBA Sales and Marketing colleges in India with their respective fees.

MBA in Sales and Marketing focuses on developing knowledge and expertise in sales and marketing strategies, management, and leadership skills. Various research institutes cater to the needs of both academic and commercial students. Graduates can work in top MNCs in various cities in India and abroad.

Frequently Asked Questions (FAQs)

1. What is an MBA in Sales and Marketing?

Masters in Business Administration in sales and marketing is a two-year postgraduate course that deals with the marketing and sales management of various products and services hosted by a company.

2. What is MBA Sales and Marketing Eligibility Criteria?

The MBA in sales and marketing eligibility criteria is different for every institute. Candidates from various fields such as engineering, medicine, arts, and media are eligible to apply for MBA in sales and marketing courses.

3. How do you get admission in MBA Sales and Marketing courses?

The admission process for an MBA in sales and marketing courses varies for every university. Some institutes prefer academic merit more than other factors while others prefer to look at the overall profile of the candidates.

4. What is the average salary of an MBA in Sales and Marketing graduate?

After gaining some experience, candidates can earn a monthly salary of Rs. 75,000 per month. The highest salary for a marketing and sales professional with five years of experience is around Rs. 1.5 Lakh per month. 

5. Do MBA in Sales and Marketing graduates get to work abroad?

MBA in sales and marketing candidates have opportunities to work in urban and abroad settings with top multinational organizations with better chances of networking and handsome salaries.

6. What is the scope of doing an MBA in Sales and Marketing?

After completion of an MBA in sales and marketing, candidates have the option to either pursue a doctoral or a research degree such as a PGD or Ph.D in marketing analytics or a related field, or candidates can choose to start working as a manager in any organisation in the need of a marketing major.

7. Which companies hire MBA in Sales and Marketing graduates?

Companies such as Amazon, Apple, Bain & Company, BCG, Citigroup are top recruiters of MBA in Sales and Marketing graduates in India.

8. What are the job profiles after completing an MBA in Sales and Marketing?

After completion of MBA in sales and marketing, candidates can get lucrative job opportunities in marketing areas such as sales manager, marketing manager, brand manager, market research manager, and more.

9. What are the top entrance exams for admission to MBA in Sales and Marketing?

CAT, XAT, GMAT, SNAP, NMAT, CMAT, IIFT are some of the top entrance exams for MBA marketing admission.

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Questions related to MBA

Have a question related to MBA ?

For an MBA specially in IT,you can consider SCIT (Symbiosis Centre for Information Technology) which is generally considered the better choice compared to SICSR (Symbiosis Institute of Computer Studies and Research) as it has a stronger reputation specifically focused on IT business management and offers a more specialized curriculum in the field and has good placement record, making it a more relevant option for aspiring IT professionals seeking an MBA.

The curriculum is good and niche in the field in this college you need to be among top 20 performer in order to get quick and good placement through the college.

https://www.careers360.com/colleges/symbiosis-centre-for-information-technology-pune

https://www.careers360.com/colleges/symbiosis-institute-of-computer-studies-and-research-pune

No, it is not possible to pursue an MBA after your 3rd year of a BA LLB integrated course from a Mumbai University college as you need to complete your full BA LLB degree to be eligible for an MBA program.Since a BA LLB is a 5-year integrated course, completing only your 3rd year does not fulfill the requirement for an MBA.

Not only in this university but you cannot take admission to any master course before completing your b.a llb integrated course however you can take admission to bachelor's degree on the basis of your 12th marks.

I suggest you to continue with your course after completing apply to MBA anywhere in india.if you have time prepare for CAT exam which is accepted by iims and Mumbai University. Remember When choosing an MBA program, you can consider specializations relevant to your legal background, such as "Business Law" or "Intellectual Property Law" to leverage your existing knowledge.

To know about admission in mumbai university refer link

https://www.careers360.com/university/university-of-mumbai-mumbai

Hello

Yes ,  you are eligible .

Completing a 2 years Agriculture Diploma course makes you eligible for an MBA in Agriculture Business Management , as many programs accept students with backgrounds in agriculture or related fields . You likely need to meet additional requirements like entrance exams like such as CAT , MAT or other . specific institution or universities may have their own eligibility criteria .

For more details check link given below :

https://www.careers360.com/courses/mba-in-agri-business-management

Thank you

Hello,

If you are currently in your final year and have not yet completed your bachelor’s degree, then selecting “appeared for bachelor’s” is the correct option. This option typically indicates that you have not yet graduated but are in the process of completing your degree.

The “bachelor degree” option would be appropriate only if you had already completed and been awarded your degree. Since you are still pursuing your final year, your initial selection of “appeared for bachelor’s” is accurate for your situation.

To get more information related to SNAP exam, visit : https://bschool.careers360.com/articles/snap-2024

Hope it helps !

Hello aspirant,

MBA 1st year subjects are as follows:

  • Organizational Behaviour
  • Quantitative Methods
  • Managerial Economics
  • Financial Accounting
  • Marketing Management
  • Human Resource Management
  • Business Communication
  • Information Technology Management
  • Organization Effectiveness and Change
  • Management Science
  • Economic Environment of Business
  • Financial Management
  • Management Accounting
  • Production and Operation Management

Thank you

Hope it helps you

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