MBA Luxury Brand Management is a postgraduate degree programme in the field of management of two years. Luxury Management refers to organising, creating, promoting, and selling quality products and services to people. The course is divided into four semesters, it provides knowledge of business, brand, and marketing management skills in luxury products.
To be eligible for the course, candidates should have completed a bachelor's degree from a recognised institute in India. CAT, MAT, XAT, ATMA, GMAT, and CMAT are popular entrance examinations. Jain University and Madhavi Skills University, Sikkim are well-known entrance tests for MBA Luxury Management are CAT, MAT, CMAT, XAT, and SNAP.
Business statistics, managerial economics, luxury merchandising, retail and brand management for luxury are some of the key subjects taught during the curriculum. In addition to MBA programmes, several short-term courses are also available for candidates interested in advancing their skills. One of the similar courses is, Marketing Luxury Understanding offered by IIM Ahmedabad.
Particulars | Values |
---|---|
Degree Name | MBA in Luxury Brand Management |
MBA Luxury Brand Management Degree Type | Postgraduate |
MBA Luxury Management Course Duration | 2 years |
MBA Luxury Management Entrance Exams | CAT, CMAT, GMAT, MAT, XAT, ATMA |
MBA Luxury Management Eligibility Criteria | Bachelor’s degree from a recognised institute in India |
Admission Process | Entrance test |
Fees for the entire duration | Rs. 7 Lakhs to Rs. 13 Lakhs |
Average Salary | Rs. 8.5 LPA |
Job Profiles | Product Manager, Retail Manager, Sales Manager, Brand Manager, Marketing Manager |
Top Recruiters | LVMH, Kering, Richemont, Chanel, Gucci, Rolex, Armani |
There are no set eligibility criteria and it varies across institutions. It also varies depending on the citizenship category of candidates and the type of college. Below, we have listed the MBA Luxury Brand Management eligibility criteria followed by most colleges in India.
Eligibility Parameters | Details |
---|---|
Educational Qualification | Bachelor's degree from a recognised institute in India |
Minimum aggregate marks | 50 per cent for the general category (5-10 per cent relaxation for candidates belonging to the reserved categories) |
Work Experience | 1-2 years (not mandatory) |
The application procedure is decided by the management authority of the institute. Generally, public colleges have a more strict admission process, compared to private colleges. Some colleges may conduct their entrance examinations or provide admission directly on the degree scorecard. We have compiled the MBA Luxury Brand Management admission procedure followed by the top business schools.
Entrance exams facilitate admission to various courses offered at colleges across the nation. Passing these entrance exams is necessary for candidates, otherwise, they will not be considered for the admission process of colleges. Below, we have provided top MBA luxury brand management entrance exams that provide admission to premier management institutes in India.
Exam Name | Conducting Body | Exam Schedue |
---|---|---|
IIM Lucknow | ||
AIMA | ||
NTA | ||
XLRI Jamshedpur | ||
Symbiosis International University |
Entrance exams for MBA courses, whether at the national or university level, are conducted regularly. Colleges set cutoff marks for each exam, and admit students who surpass the minimum cutoff. The total available seats, the number of applicants, and the exam's difficulty significantly influence the MBA Luxury Brand Management cutoff.
The MBA luxury brand management curriculum is divided into four semesters, encompassing theoretical and research-based learning. A large part of the course also focuses on entrepreneurship and soft skills training. The below table provides information on the MBA luxury brand management subjects taught at the Jain Deemed-to-be University, Bangalore.
Semester 1 | |
Computer Applications for Business | Organisational Behaviour |
Business Communication | Business Statistics and Analytics for Decision-Making |
Legal and Business Environment | Financial Reporting, Statements, and Analysis |
Organisation Design | Marketing Management |
Managerial Economics | - |
Semester 2 | |
Indian Financial System and Financial Markets | Corporate Social Responsibility and Sustainability |
Marketing Research | Corporate Finance |
Indian Economy and Policy | Human Resources Management |
Organisation Study | Consumer Behavior and CRM |
Luxury Merchandising | Sectoral Immersion: Oenology, Gastronomy, and Art Market |
Luxury Retailing Management | - |
Semester 3 | |
Operations Management | Project Management |
Management Skills for Effectiveness | Quantitative Techniques |
E-Commerce for Luxury | Retail Management for Luxury |
Brand Management for Luxury | Luxury Marketing |
Sectoral Immersion: Perfumery and Cosmetics, Luxury Hotels, Accessories | Integrated Marketing Communication and New Media |
Semester 4 | |
Entrepreneurship | Indian Ethos and Business Ethics |
Corporate Strategy | SIP + Research |
Services Management | Social Media Marketing |
Luxury Marketing - II | - |
There is no such fixed fee structure for MBA luxury brand management courses, as it depends on the governing body of the college. Factors such as college type, location, facilities, placement record, and experience of teaching faculty collectively determine the MBA luxury brand management fee structure.
Public colleges generally have low fees compared to private colleges, but this is not always the case, and institutions like IIMs have high fee structures. Public colleges also offer scholarships to students with meritorious academic and sports records, as well as to reserved category candidates. The average MBA luxury brand management fee is around Rs. 7.0 lakhs to Rs. 13.0 lakhs.
An MBA in Luxury Brand Management offers a specialised skill set for managing high-end brands. Graduates can pursue careers in luxury fashion, hospitality, or retail, handling marketing, strategy, and customer experience. It is a dynamic field with global opportunities that involve brand positioning, market analysis, and trend forecasting.
To achieve success, candidates require a deep understanding of luxury consumer behaviour and the ability to adapt to evolving industry trends. By qualifying for UGC-NET or GATE exams, candidates can also opt for a Ph.D. and enter into academics.
There are a variety of career options available for graduates, mostly in the private sector. Hospitality and retail industries often hire individuals with expertise in luxury brand management. Below, we have listed some of the career options that graduates can opt for.
Product Managers: Product managers are professionals who oversee the product of an organisation. They are also responsible for developing strategies to achieve the organisation's goal.
Retail Managers: Retail managers or store managers are professionals who are in charge of the resources and inventory of organisations. They play a crucial role in ensuring that all customer service, safety, and quality standards are met.
Sales Managers: Sales managers lead the team of sales executives and they collectively plan a sales target of the organisation. Their job role also includes hiring and laying off sales employees, based on their performance.
Brand Managers: Brand managers ensure that the product of the organisation meets the requirements of target customers. They also monitor marketing trends to keep ahead of the competition.
Marketing Managers: Marketing managers are responsible for designing marketing strategies, drafting budgets, and planning sales and promotion. Pursuing an MBA in Marketing Management is the best way to become a marketing manager.
In this rapidly changing world, the industry landscape may also evolve, so it is important to check the latest trends and job placements. Top recruiters for MBA luxury brand management include renowned luxury brands such as:
In the MBA luxury brand management, students gain an in-depth understanding of luxury brand strategies, consumer behaviour, and market trends. They will explore the international luxury market dynamics and develop a global perspective essential for managing brands across the globe. Candidates will acquire practical skills in areas like marketing, retail, and brand communication.
MBA in Luxury Brand Management will enhance the career prospects of graduates by positioning them as a specialist in the luxury sector. It will open doors to leadership roles within prestigious organisations
There is no fixed salary because many factors such as job role, location, and employment company determine the overall salary structure. Graduating from the best management colleges will provide more salary and job opportunities, as many top recruiters visit these campuses for recruitment. The below table highlights the average MBA luxury brand management salary for respective job roles.
Job Roles | Average Salary |
---|---|
Product Manager | Rs. 13.92 LPA |
Retail Manager | Rs. 5.06 LPA |
Sales Manager | Rs. 6.05 LPA |
Brand Manager | Rs. 8.42 LPA |
Marketing Manager | Rs. 7.19 LPA |
Source: Payscale
Graduates of an MBA in Luxury Brand Management are provided will skills to understand the world of premium brands. This specialisation prepares individuals to lead in the luxury sector where they can deliver strategic value through effective management, marketing, and customer experience.
Luxury Brand Management involves organising, creating, promoting, and selling high-end products to individuals with high living standards.
Candidates must have a bachelor's degree with at least 50 per cent marks. Entrance tests like CAT, MAT, XAT, GMAT, ATMA, or CMAT are required.
Candidates need to meet eligibility criteria, apply through the official website, and submit a valid entrance exam score. Selected candidates will undergo group discussions or personal interviews.
Common entrance exams include CAT, MAT, GMAT, and CMAT. These exams are widely accepted by various management institutes in India.
The fee varies across institutions, and factors such as college type, location, facilities, and placement records influence the fee structure. On average, it ranges from Rs. 7.0 lakhs to Rs. 13.0 lakhs.
Like all other MBA programmes, MBA in Luxury Brand Management is also of two years duration.
Graduates can pursue careers in luxury fashion, hospitality, or retail, handling marketing, strategy, and customer experience. Opportunities include brand positioning, market analysis, and trend forecasting.
Graduates can pursue roles such as Product Manager, Retail Manager, Sales Manager, Brand Manager, or Marketing Manager in industries like fashion, hospitality, and retail.
Renowned luxury brands such as LVMH, Kering, Richemont, Chanel, Gucci, Rolex, and Armani are among the top recruiters.
Salary varies based on factors like job role, location, and employer. On average, salaries for roles like Product Manager, Retail Manager, Sales Manager, Brand Manager, and Marketing Manager range from Rs. 5.06 LPA to Rs. 13.92 LPA.
Hello aspirant,
Yes, MCC has MBA course. The Master of Business Administration (MBA) program at MCC is a two-year postgraduate program. For this course, students need to have a graduation percentage of 50.0%. MCC charges INR 116940 in total tuition for the Master of Business Administration (MBA). There are 120 spots available for this course.
For more information, you can visit our site through following link:
https://www.careers360.com/colleges/madras-christian-college-chennai/courses
Thank you
Hope it helps you
Hi,
Based on the previous year analysis, According to your CAT 2024 percentile some of the best colleges offering MBA and PGDM course in Telangana in which you have chances to get a seat are the following
For more information about the colleges in which you have chances to get a seat you can predict using MBA college predictor tool provided below
https://bschool.careers360.com/cat-college-predictor
Hope this information will help you
A typical Polytechnic student, holding only a diploma, is generally not eligible to directly pursue an MBA as most programs require a bachelor's degree as a minimum qualification; however, you can often gain entry by first completing a bachelor's degree through a lateral entry program or by opting for an Executive MBA program designed for working professionals with relevant experience of 8 years.
To be eligible for a standard MBA program, most universities require a bachelor's degree from a recognized institution, which a Polytechnic diploma alone does not fulfill the requirement.
You can take admission in EMBA An EMBA program focuses on teaching students how to become more effective managers. The curriculum includes administrative operations and strategic planning. EMBA programs can be offered online, offline, or in a hybrid format but for this you typically need a bachelor's degree from a recognized university with a minimum of 50% aggregate marks, and a significant amount of relevant work experience, usually ranging from 3 to 8 years in a managerial or executive position, depending on the institution; most programs also require taking an entrance exam like GMAT or CAT.
Some MBA colleges also offer direct admission without an entrance exam. To be eligible for direct admission, you must have passed graduation with the required minimum aggregate. You may also need to submit documents such as your class 10, 12, and graduation marksheets, character certificate, migration certificate, transfer certificate, and passport-size photographs. Some colleges are..
1.ISB PGPpro
2.ISB PGPMAX
3.IIMA GMP
4.IIMA SMP
5.IIMC GMP
6.UCLA PGPpro
7.SDA Bocconi IEMB
8.IIM Indore PGPMX
9.IIM Kozhikode EPGP
10.HBS - SELPI
Hello,
Here is a list of the top private business schools in India offering MBA programs , based on various rankings and assessments:
Indian School of Business (ISB), Hyderabad
XLRI – Xavier School of Management, Jamshedpur
Management Development Institute (MDI), Gurgaon
S.P. Jain Institute of Management and Research (SPJIMR), Mumbai
Symbiosis Institute of Business Management (SIBM), Pune
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
International Management Institute (IMI), New Delhi
Institute of Management Technology (IMT), Ghaziabad
Great Lakes Institute of Management, Chennai
Xavier Institute of Management (XIMB), Bhubaneswar
Hope it helps !
CAT exam is conducted every year for purpose of admission to various prestigious business school and management institutes in India. The exam is also considered among toughest entrance exams in India. The exam rats the logical skills of the candidates. You can get the college list based on your CAT score by simply visiting CAT College Predictor 2024