MBA Luxury Brand Management: Eligibility, Admission 2024, Fees, Syllabus, Scope

MBA in Luxury Brand Management is a postgraduate programme in management for two years. Luxury management refers to organising, creating, promoting, and selling good quality products or goods to people with high living standards. Divided into four semesters, the course provides business, brand, and marketing management skills in luxury products.

This Story also Contains

1. Highlights - MBA in Luxury Brand Management
2. MBA in Luxury Brand Management Eligibility Criteria
3. MBA in Luxury Brand Management Admission Procedure
4. Top MBA in Luxury Brand Management Entrance Exams
5. MBA in Luxury Brand Management Cutoff
6. MBA in Luxury Brand Management Skills
7. MBA in Luxury Brand Management Syllabus
8. MBA in Luxury Brand Management Fees
9. MBA in Luxury Brand Management Scope
10. Career Options after MBA Luxury Brand Management
11. Top Recruiters
12. Benefits of Studying MBA Luxury Brand Management
13. MBA Luxury Brand Management Salary
14. List of Top MBA Colleges in India Offering Luxury Brand Management Specialisation

Candidates with at least 50 per cent marks in any undergraduate degree can apply for the MBA in luxury brand management. CAT, MAT, XAT, ATMA, GMAT, and CMAT are the entrance tests that facilitate admission to these courses. Jain University and Medhavi Skills University, Sikkim are well-known institutions for their MBA in Luxury Brand Management.

Business statistics, managerial economics, luxury merchandising, retail and brand management for luxury are some of the key subjects taught during the curriculum. In addition to MBA programmes, several short-term courses are also available for candidates interested in advancing their skills. One of the similar course is, Marketing Luxury Understanding offered by IIM Ahmedabad.

Highlights - MBA in Luxury Brand Management

MBA in Luxury Brand Management Eligibility Criteria

There is no set eligibility criteria and it varies across institutions, depending on the citizenship and category of candidates, and college type (private or public). Below, we have listed the MBA luxury brand management eligibility criteria followed by most colleges in India.

• Candidates must have a degree in any discipline from a recognised university.
• A minimum of 50 per cent marks in the respective degree is required.
• For reserve category candidates, the minimum required marks will be five per cent less.

MBA in Luxury Brand Management Admission Procedure

The governing body of the college or affiliation determines the MBA luxury brand management admission procedure. Generally, public colleges have a more strict admission process, compared to private colleges. Public colleges also follow all reservation norms as specified by the state or central government.

Some colleges may conduct their entrance test or provide admission directly on the degree scorecard. Following we have compiled the MBA luxury brand management admission process followed in top management colleges in India.

• Candidates need to meet the required eligibility criteria first, otherwise, their application will not be entertained.
• They have to apply for the course through the official website of the respective college.
• They need to have a valid score in CAT, CMAT, GMAT, MAT, XAT, or other entrance exam.
• Candidates clearing the cutoff of these exams will be selected for further rounds.
• Group discussions and personal interviews will be conducted for selected candidates.
• Based on the overall performance, the final merit list will be released by the institutions on their official website.
• Selected candidates need to pay the course fee and submit documents before the due date for seat finalisation.

Top MBA in Luxury Brand Management Entrance Exams

Entrance exams facilitate admission to various courses offered at colleges across the nation. Passing these entrance exams is necessary for candidates, otherwise, they will not be considered for the admission process of colleges. Below, we have provided top MBA luxury brand management entrance exams that provide admission to premier management institutes in India.

CAT: CAT (Common Admission Test) is the most famous entrance exam for MBA courses in India. It is conducted once a year, mostly in late November or early December, and provides admission to prestigious business schools, such as the Indian Institutes of Management (IIMs).

• CAT Result
• CAT Cutoff
• CAT Syllabus
• CAT Exam Pattern
• CAT Preparation Tips
• CAT Eligibility Criteria
• CAT Application Form
• CAT Selection Process

MAT: Management Aptitude Test (MAT) is a national-level entrance exam in India that is conducted four times a year in February, May, September, and December. It assesses the aptitude of candidates and is administered by the All India Management Association (AIMA).

• MAT Cutoff
• MAT Result
• MAT Admit Card
• MAT Exam Dates
• MAT Eligibility Criteria
• MAT Selection Procedure

GMAT: GMAT or Graduate Management Admission Test is accepted by many business schools and universities and is used for admission to MBA programmes. It is conducted throughout the year and candidates can appear for this exam five times a year.

• GMAT Scores
• GMAT Syllabus
• GMAT Registration
• GMAT Exam Pattern
• GMAT Eligibility Criteria
• GMAT Participating Institutes

CMAT: CMAT stands for Common Management Admission Test and is a national-level entrance exam administered by the National Testing Agency (NTA). It is a computer-based test (CBT) that is mostly conducted in the first week of May.

• CMAT Cutoff
• CMAT Result
• CMAT Admit Card
• CMAT Eligibility Criteria
• CMAT Selection Procedure

MBA in Luxury Brand Management Cutoff

Entrance exams for MBA courses, whether at the national or university level, are conducted regularly. Colleges set cutoff marks for each exam, and admit students who surpass the minimum cutoff. The total available seats, the number of applicants, and the exam's difficulty significantly influence the MBA Luxury Brand Management cutoff.

MBA in Luxury Brand Management Skills

To achieve excellence in any course, candidates need to possess a certain skill set. These skills help candidates understand the course concept easily and also enhance their potential for success in the future. The below-mentioned skills are not mandatory but are beneficial for candidates.

• Communication Skills
• Negotiation Skills
• Creativity
• Leadership
• Business Acumen
• Time Management
• Innovation

MBA in Luxury Brand Management Syllabus

The MBA luxury brand management curriculum is divided into four semesters, encompassing theoretical and research-based learning. A large part of the course also focuses on entrepreneurship and soft skills training. The below table provides information on the MBA luxury brand management subjects taught at the Jain Deemed-to-be University, Bangalore.

MBA in Luxury Brand Management Fees

There is no such fixed fee structure for MBA luxury brand management courses, as it depends on the governing body of the college. Factors such as college type, location, facilities, placement record, and experience of teaching faculty collectively determine the MBA luxury brand management fee structure.

Public colleges generally have low fees compared to private colleges, but this is not always the case, and institutions like IIMs have high fee structures. Public colleges also offer scholarships to students with meritorious academic and sports records, as well as to reserved category candidates. The average MBA luxury brand management fee is around Rs. 7.0 lakhs to Rs. 13.0 lakhs.

MBA in Luxury Brand Management Scope

An MBA in Luxury Brand Management offers a specialised skill set for managing high-end brands. Graduates can pursue careers in luxury fashion, hospitality, or retail, handling marketing, strategy, and customer experience. It is a dynamic field with global opportunities that involve brand positioning, market analysis, and trend forecasting.

To achieve success, candidates require a deep understanding of luxury consumer behaviour and the ability to adapt to evolving industry trends. By qualifying for UGC-NET or GATE exams, candidates can also opt for a Ph.D. and enter into academics.

Career Options after MBA Luxury Brand Management

There are a variety of career options available for graduates, mostly in the private sector. Hospitality and retail industries often hire individuals with expertise in luxury brand management. Below, we have listed some of the career options that graduates can opt for.

Product Managers: Product managers are professionals who oversee the product of an organisation. They are also responsible for developing strategies to achieve the organisation's goal.

Retail Managers: Retail managers or store managers are professionals who are in charge of the resources and inventory of organisations. They play a crucial role in ensuring that all customer service, safety, and quality standards are met.

Sales Managers: Sales managers lead the team of sales executives and they collectively plan a sales target of the organisation. Their job role also includes hiring and laying off sales employees, based on their performance.

Brand Managers: Brand managers ensure that the product of the organisation meets the requirements of target customers. They also monitor marketing trends to keep ahead of the competition.

Marketing Managers: Marketing managers are responsible for designing marketing strategies, drafting budgets, and planning sales and promotion. Pursuing an MBA in Marketing Management is the best way to become a marketing manager.

Top Recruiters

In this rapidly changing world, the industry landscape may also evolve, so it is important to check the latest trends and job placements. Top recruiters for MBA luxury brand management include renowned luxury brands such as:

• LVMH (Moët Hennessy Louis Vuitton)
• Kering
• Richemont
• Chanel
• Gucci
• Hermes
• Rolex
• Armani

Benefits of Studying MBA Luxury Brand Management

In the MBA luxury brand management, students gain in-depth understanding of luxury brand strategies, consumer behaviour, and market trends. They will explore the international luxury market dynamics and develop a global perspective essential for managing brands across the globe. Candidates will acquire practical skills in areas like marketing, retail, and brand communication.

MBA in Luxury Brand Management will enhance the career prospects of graduates by positioning them as a specialist in the luxury sector. It will open doors to leadership roles within prestigious organisations

MBA Luxury Brand Management Salary

There is no fixed salary because many factors such as job role, location, and employment company determine the overall salary structure. Graduating from the best management colleges will provide more salary and job opportunities, as many top recruiters visit these campuses for recruitment. The below table highlights the average MBA luxury brand management salary for respective job roles.

Source: Payscale

List of Top MBA Colleges in India Offering Luxury Brand Management Specialisation

MBA in Luxury Brand Management is a newly introduced specialisation hence why there are very limited colleges that provide admission to this course. Below, we have listed some of the MBA in Luxury Brand Management colleges.

• Virtual Voyage College of Innovation, Indore
• Pearl Academy, South Delhi Campus, New Delhi
• Jain Deemed-to-be University, Bangalore
• Medhavi Skills University, Sikkim

Graduates of an MBA in Luxury Brand Management are provided will skills to understand the world of premium brands. This specialisation prepares individuals to lead in the luxury sector where they can deliver strategic value through effective management, marketing, and customer experience.