Media Management Course Details - Fees, Subjects, Syllabus, Duration, Eligibility, Career Scope

Degrees offered: B.A., B.A.(Hons), M.A., B.Sc., BS

What is Media Management

Media management is a branch of business administration which focuses on the development, planning, and brand building among media enterprises. This course program trains its students to develop an understanding and experience on the production, marketing, finance, and operations in the field of media management.

Media management is an interdisciplinary research area that studies the organization and functioning of media to meet the needs and wants of society, with the help of scarce resources. It is seen as a business administration discipline that describes strategic and operational phenomena in the workings of media companies. It is an important part of operating media strategies effectively for planning and managing market issues.

One can pursue this course with a BBA and MBA degree course in media management. IIMs, NMIMs, XLRI are among the top 10 best colleges in India to pursue a course study in media management.

Eligibility Criteria (UG & PG) of Media Management

Eligibility criteria are necessary to find potential students to pursue various courses. Several eligibility criteria are made necessary for admissions to various course degrees. The eligibility criteria for admissions to UG and PG in media management are given below.

For undergraduate degree

Candidates must have scored at least 50% marks during their class 12.
They must have completed class 12 in any stream, but preferably commerce.
Admission process will be based on entrance exam score or merit-based.

For postgraduate degree

Individuals must score at least 55% during their bachelor's degree.
Candidates must have completed their bachelor's degree in commerce/business management or related course.
The candidate must complete their entrance exam or get a merit-based admission based on the university.

Entrance Exams for Media Management Course

Entrance Exams are conducted by educational institutions at a national or university level, to select prospective students for admissions to various courses of their choice. Some universities do not require entrance exams and admissions are done on merit-based.

However, for media management candidates are usually required to give entrance exams, admissions are granted based on the scores they have achieved during their entrance exams. Let's take a look at some of the entrance exams for an undergraduate and postgraduate degree in media management or BBA/MBA.

DU JAT- Delhi University Joint Admission Test, commonly known as DU JAT is a national level entrance test conducted by Delhi University for admissions to various undergraduate courses in the university. It is conducted online, annually and is 2 hours long.
IPMAT- Integrated Program in Management Aptitude Test (IPMAT) is a national level entrance exam for various management courses at IIM Indore. It is conducted by IIM Indore every year. The exam is conducted online and is 2 hours long.
CMAT- CMAT or Common Management Admission Test is an aptitude entrance test conducted by the National Testing Agency (NTA). It is a national level entrance exam conducted to grant admission into the MBA/PGDM courses in B-schools across India. The exam is conducted in an online mode with 3 hours exam duration.

Scope of Media Management in India and Abroad

Media is said to be one of the most organized sectors that have grown dramatically since ages. Media itself represents all the new trends and information needed for understanding how the world works. Media management provides skills needed for efficiently managing the works of media-related aspects for future career scope.

Experience and skills in the media management field are the only way to get more job opportunities or future scopes. There are tons of opportunities available in the media sector in India as well as abroad, related to marketing, digital media, and much more. One can even opt to pursue higher studies abroad for better future scope in career aspects. Individuals can get a future scope in the field of media, marketing, management since this course covers all the skills needed for these fields of work.

Course Fees Media Management

	Minimum Fees		Maximum Fees
	Private	Government	Private	Government
UG	54.00 K Other Bachelors in Media Management at Tilak Maharashtra Vidyapeeth, Pune	--- Data not available	31.50 Lakhs B.B.A in Media Management at Whistling Woods International, Mumbai	1.50 Lakhs B.Voc. in Media Management at University of Allahabad Allahabad
PG	24.00 K MBA in Media Management at Global Open University, Dimapur	--- Data not available	21.00 Lakhs MBA in Media Management at Whistling Woods International, Mumbai	1.24 Lakhs MBA in Media Management at Devi Ahilya Vishwavidyalaya, Indore
DOCTORAL	4.80 Lakhs Ph.D in Media Management at Himgiri Zee University, Dehradun	55.13 K Ph.D in Media Management at English and Foreign Languages University, Hyderabad	14.40 Lakhs Ph.D in Media Management at Mahatma Gandhi University, Tura	55.13 K Ph.D in Media Management at English and Foreign Languages University, Hyderabad
DIPLOMA	21.95 K Diploma in Media Management at Bharti Vishwavidyalaya, Durg	5.00 K Diploma in Media Management at Odisha State Open University, Sambalpur	15.94 Lakhs Diploma in Media Management at Pearl Academy, Mumbai	5.00 K Diploma in Media Management at Odisha State Open University, Sambalpur

Course Subjects

Various subjects of different topics are given by universities and the board of studies for media management courses. It includes all the subjects related to the course and the important subjects that will benefit and help its students grow with expertise and understanding in the field.

Subjects for undergraduate

Financial Management
Business accounting
Business economics
Computing
Marketing Management
Media and culture
Communication theory
Human Resource Management
Public Relation and Mass Communication
Policy and Strategy

Subjects for postgraduate

Modern Business Organization
Modern Marketing Management
Business Communication Skill
Global Business Environment & Economics
Consumer Behavior
Media Law and Regulations
Business Ethics and Corporate Government
Entrepreneurship & Innovation Management
Media technology
HR & OB

Also Read: Online Media Management Courses & Certifications

Careers in Media Management

After completion of a degree in media management in BBA or MBA, one can get job offers from many companies and organizations. The demand for individuals from this course has increased over the years with the emerging benefits of marketing business assets and production through media. With media management, one can carry out many works and job roles such as digital marketer, project manager, media planner, market analyst, communicator, manager and much more in the fields of media and business market, not only in India but also abroad.

Many even opt to pursue further studies of MBA in media management abroad due to many opportunities to work at prestigious companies like JP Morgan, Amazon, Apple, and much more. From recent observations, this sector job opportunities will never cease due to emerging and many more future trends in this field of work.

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Upcoming trends

There are various upcoming, existing trends and topics in media management with every change we face in the field of technology or digital marketing strategies with regards to business development.

More schools will adopt responsibilities of leadership in this field of study for preparing students for the future of the field of marketing and business. New subjects and topics on leadership management and strategies on taking various responsibilities and roles will be introduced and included as a subject in this course. Media management programs will continue to undergo digitalization, with more techniques and specialized skills that will emerge in the academy institutions of the course. The opportunities in the job world of marketing, business and media will continue to grow and transform throughout the upcoming years, and even more developed than it is now with the help of various new trends and subjects that will be covered in the course study.

Browse media management certification courses

Theories of Media and Technology

Job Profiles and Top Recruiters

With a degree in media management, one can pursue a wide range of careers in various sectors. Various job profiles are offered by many top recruiting companies for a student with a degree in media management.

Job Profile	Job Description
Media strategist	A Media strategist helps in building and planning for ad campaigns which are designed to capture various potential clients or customers and to maintain the loyalty of existing customers. They also advise and formulate media strategies to help launch client products and services.
Marketing Analyst	A Marketing analyst, also known as a market research analyst, helps and coordinate with companies and organizations to decide which products and services to sell or pitch to customers and in choosing the right customers or clients.
Media Manager	Media Managers are experts with skills in communication and dealing with clients. They implement and develop all targeted contents for various media platforms. They assist team members in bringing out marketing strategies and plans for benefiting the company.
Channel Head	A Channel Head is responsible for planning and implementing customer needs, and to monitor activities of their competitors. They help in communication, planning for business growth, market shares, and various other activities.
Project Manager	Project Managers are responsible for managing various projects assigned by the company with the help of their team and plan to bring out positive results efficiently. They conduct research related to the projects and check various ways to improve and create unique plans for benefitting the department, and the company as a whole.

Top Recruiters in Media Management

Amazon
Citigroup
Facebook
BCG
TATA Consultant Ltd.

Popular Online Media Courses and Certifications

Average Salary

Average salary may be less for most individuals in any job career. However, with skills, experience and higher degree level, an individual can get higher job roles with a high salary.

Job Profile	Income Per Annum
Market analyst	Rs. 3 to 6 lakhs p.a. (Approx.)
Media strategist	Rs. 4 to 6 lakhs p.a. (Approx.)
Digital media manager	Rs. 4 to 7 lakhs p.a. (Approx.)
Project manager	Rs. 5 to 7.5 lakhs p.a. (Approx.)
Channel head	Rs. 5.5 to 8 lakhs p.a. (Approx.)

Required Skillset for Media Management

Media management is related to marketing in digital platforms or the field of mass media. Communication and interactive skills are considered very important and necessary to maintain good relationships with clients all over the world and in fulfilling various projects.

Problem-solving skills, analytical skills, digital technology handling skills, graphic designing, research skills, are all the required skill sets to understand the course subject efficiently and put it in practice in future job roles related to the media management field. Most of all, a hard-working and dedicated mindset and a passionate interest in the field of the subject is a plus point for anyone studying this course.

Course Curriculum for Media Management

Media management course which is a branch of business management and also media, provides a wide subject curriculum of various aspects on dealing with business strategies, digital business or marketing, media market, research analytics, and much more. The course focuses on imbibing the knowledge and skills of all media management-related subjects for successfully shaping its student's future career.

Students pursuing this course studies concepts and processes of management, information technology, managerial economics, consumer behaviour, marketing management, strategies, and much more to gain understanding and expertise in the field. This course aims at educating and making students understand the impact of media management for the development of the country's economy.

Popular Media Management Entrance Exams in India

CAT

Exam Date: 24 Nov, 2024

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MAT

Application Process: 30 Nov, 2024

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CMAT

Application Process: 14 Nov, 2024 - 13 Dec, 2024

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XAT

Application Process: 15 Jul, 2024 - 30 Nov, 2024

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ATMA

Application Process: 15 Oct, 2024 - 11 Dec, 2024

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NMAT

Application Process: 06 Nov, 2024 - 17 Dec, 2024

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CUET PG

Exam Date: 11 Mar, 2025 - 28 Mar, 2025 (Tentative)

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