Correct Answer: Statement 1 is false and statement 2 is true.

Solution : The first function of branding is creating differentiation in similar products of different companies. Creating product differentiation is the function of branding. Branding makes the advertising of the product easy. A sales manager can give general information about a product without the brand name but cannot increase the sale of his product.

Hence, option D is correct.

Correct Answer: Placement agencies and management consultants
 

Solution : Under this method services of placement agenesis and management consultants are used to undertake total functions of recruiting and selecting personal on behalf of various organisation.They specialised in middle level and top level executive placements.

Hence, option A is correct.

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true, stating that marketing involves creating, distributing, promoting, and pricing goods and services. Marketing is indeed a multifaceted process that includes these aspects and more.

The reason, however, is not the correct explanation of the assertion. The reason incorrectly simplifies marketing to only advertising and promotion. While advertising and promotion are components of marketing, marketing involves a broader range of activities beyond just advertising, including product development, market research, pricing strategies, distribution channels, customer analysis, branding, and more.

Correct Answer: Customer surveys

Solution : The correct answer is (c) Customer surveys.

Customer surveys are an example of a market research method. Market research involves collecting and analyzing data to gain insights into markets, customers, competitors, and other relevant factors that impact business decision-making. It helps companies understand customer needs, preferences, and behaviors, as well as evaluate market opportunities and assess the effectiveness of marketing strategies.

Customer surveys are a common market research method used to gather information directly from customers. Surveys can be conducted through various means such as online surveys, phone surveys, in-person interviews, or mailed questionnaires. They typically consist of a series of questions designed to gather feedback, opinions, and insights from customers regarding their experiences, preferences, satisfaction levels, or other relevant aspects.

Correct Answer: Utilizes low-cost and high-impact tactics

Solution : The correct answer is (c) Utilizes low-cost and high-impact tactics.

Guerrilla marketing is an unconventional form of promotion that involves using innovative and often low-cost marketing tactics to achieve maximum impact and engagement. It is characterized by its creativity, surprise elements, and out-of-the-box thinking. Guerrilla marketing campaigns aim to capture attention, generate buzz, and create a memorable brand experience. Guerrilla marketing tactics can include various unconventional approaches such as flash mobs, street art, viral campaigns, unconventional stunts, ambient advertising, or interactive experiences. These tactics are designed to stand out from traditional advertising methods and often leverage creativity, uniqueness, and surprise to engage the target audience in unexpected ways.

Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does aim to create and maintain profitable customer relationships. It involves various activities like market research, product development, pricing strategies, distribution, advertising, promotion, and more, all with the goal of building and sustaining relationships with customers to drive profitability.

The reason is not the correct explanation. The reason incorrectly states that marketing management is exclusively focused on advertising and promotion. While advertising and promotion are important components of marketing management, they are not the exclusive focus. Marketing management involves a broader spectrum of activities beyond advertising and promotion to create and maintain customer relationships.

In summary, both the assertion and reason are true, but the reason does not correctly explain the assertion.

Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.

Solution : The correct answer is (b) Lodge a complaint with the District Consumer Disputes Redressal Forum.

In this situation, where the consumer purchased a set of expensive speakers that stopped functioning shortly after purchase and the store refused a replacement based on a policy, the consumer can typically lodge a complaint with the District Consumer Disputes Redressal Forum. These forums handle consumer complaints and disputes, and they can help in resolving issues related to defective or non-functional products. It's important for consumers to be aware of their rights and pursue a resolution through the appropriate consumer forum.

Correct Answer: Placement agencies and management consultants
 

Solution : Under this method services of placement agenesis and management consultants are used to undertake total functions of recruiting and selecting personal on behalf of various organisation. They help the organisations to recruit technical professional and managerial personnel.

Hence, option A is correct.

Dear Aspirant,

BBA in Branding and Advertising is different from BBA in Marketing. Branding and Advertising is one of the many fields that come under Marketing. If you opt for BBA in Branding and Advertising, you would be studying a specialisation under Marketing and your studies will be restricted to just that. However a BBA in Marketing will give you comprehensive education regarding all different options available in marketing, including and not limited to Branding and Advertising, Public Relations, B2B Marketing, Brand Management, etc.