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Question :  Case Study:

ABC Electronics offers special deals and discounts to its distributors who achieve a certain sales target within a specific period. What sales promotion technique is illustrated here?

 

Option 1: Price Bundling

Option 2: Trade Allowances

Option 3: Referral Programs

Option 4: Coupons

Team Careers360 13th Jan, 2024

Correct Answer: Trade Allowances


Solution : The correct answer is (b) Trade Allowances. 

Trade allowances involve offering discounts or special deals to distributors or retailers based on achieving specific sales targets within a given period. In this case, ABC Electronics is providing special deals and discounts to its distributors who

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Question : Case Study:

XYZ Electronics invests in advertising campaigns to create awareness about its innovative gadgets and technology. This leads to increased customer interest and positive perceptions. What advantage of advertising is demonstrated in this case?

 

Option 1: Immediate Sales Generation

Option 2: Improved Supply Chain Efficiency

Option 3: Enhanced Customer Relationships

Option 4: Increased Productivity

Team Careers360 23rd Jan, 2024

Correct Answer: Enhanced Customer Relationships


Solution : The correct answer is (c) Enhanced Customer Relationships. 

Advertising can help in establishing a connection with the customers by showcasing the innovative gadgets and technology of XYZ Electronics. By creating awareness and fostering positive perceptions through advertising, XYZ Electronics can enhance its relationship

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Question : Case Study:

ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. What pricing strategy does this case exemplify?

 

Option 1: Psychological Pricing

Option 2: Penetration Pricing

Option 3: Skimming Pricing

Option 4: Cost-Plus Pricing

Team Careers360 15th Jan, 2024

Correct Answer: Cost-Plus Pricing


Solution : The correct answer is (d) Cost-Plus Pricing. 

ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. Cost-Plus Pricing involves calculating the total cost to produce a product or service and then adding a markup (a certain percentage or amount)

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Question : Case Study:

ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted here?

 

Option 1: Limited Interactivity

Option 2: Mass Communication

Option 3: Impersonal Communication

Option 4: Relationship Building

Team Careers360 16th Jan, 2024

Correct Answer: Relationship Building


Solution : The correct answer is (d) Relationship Building.

Relationship Building in personal selling involves the effort to establish and nurture strong, ongoing relationships with customers. In this scenario, ABC Electronics' sales representatives maintain contact with customers even after a sale to ensure their satisfaction, emphasizing

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Question : Case Study: XYZ Electronics Pvt. Ltd.

XYZ Electronics Pvt. Ltd. is a growing company specializing in the manufacturing of electronic gadgets. The management believes in effective directing to ensure smooth operations. Consider the following scenario to answer the questions.

Question: 

What qualities should a supervisor possess at XYZ Electronics?

 

Option 1: Micromanagement and authoritarian behavior
 

Option 2: Lack of communication skills
 

Option 3: Patience and effective communication skills

 

Option 4: Indifference toward employee concerns

Team Careers360 17th Jan, 2024

Correct Answer: Patience and effective communication skills

 


Solution : The correct answer is (c) Patience and effective communication skills.

Patience is crucial for understanding and empathizing with employees, especially in challenging situations. Effective communication skills are essential for conveying expectations, providing feedback, and addressing concerns in a clear and respectful

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