Are there enough opportunities for practical learning, such as internships, projects, or case studies In the PGDM - Retail Management course of BIMTECH ,Greater Noida?
Birla Institute of Management Technology (BIMTECH) offers a Post Graduate Diploma in Retail Management. The programme provides in-depth knowledge to students in all aspects of retail marketing, and core management areas such as Marketing Management, Financial Accounting, Quantitative Management, and Economics.
The institute has a strategic tie up with the Retail Association of India (RAI), Mumbai. On the job training is provided to students in order to enhance the student- industry interaction so that students can acquire the experience of a retail store working, which bridges the gap between academics and field learning. This also helps students to gain knowledge and experience in the functioning of a retail stores.
BIMTECH also organises visits to various industries to enable students to have first-hand knowledge of procedures and formalities in the industries. A number of industry interactions and experts visits are regularly organised by the institute.
PGDM Retail Management students undertake a number of projects as a part of the course curriculum. The institute follows the case study pedagogy. During the course of the programme, students are required to undergo a three months mandatory summer internship assignment between the first and second year. Therefore, you will get a lot of opportunities for practical learning, such as internships, projects, and case studies in the PGDM Retail Management programme offered at BIMTECH Greater Noida.
Question : What is the full form of NPCI, which is an umbrella organization for all retail payment systems in India?
Option 1: National Payments Corporation of India
Option 2: Non-cash Payments Corporation of India
Option 3: Non-cash Payments Cooperative Inc.
Option 4: Net Payments Company Inc.
Correct Answer: National Payments Corporation of India
Solution : The correct answer is National Payments Corporation of India.
NPCI stands for National Payments Corporation of India and is an umbrella organization for all retail payments and settlement systems in India. It was set up under the guidance and support of the Reserve Bank of India and the Indian Banks’ Association under the provisions of the Payment and Settlement Systems Act 2007.
Question : Case Study 6:
IJK Retail is a chain of retail stores. The company aims to maintain consistent customer service standards across all its outlets.
Question:
What would be the first step for IJK Retail in the process of controlling?
Option 1: Setting customer service standards.
Option 2: Measuring customer satisfaction.
Option 3: Comparing sales data with targets.
Option 4: Taking corrective action.
Correct Answer: Setting customer service standards.
Solution : The correct answer is (a) Setting customer service standards.
The first step for IJK Retail in the process of controlling would be to set customer service standards. This involves defining clear and specific expectations for the level of customer service that the company aims to provide across all its retail outlets. These standards serve as benchmarks against which actual performance can be measured and evaluated. Once the standards are established, IJK Retail can then proceed with the subsequent steps of the controlling process, including measuring customer satisfaction, comparing performance to standards, and taking corrective action if necessary.
Question : Case Study: ABC Retail Chain
ABC Retail Chain is a popular brand with multiple stores across the country. They are planning to expand their product range by adding organic and eco-friendly products.
Question:
The type of plan that ABC Retail Chain should develop to expand their product range is:
Option 1: Strategic plan
Option 2: Operational plan
Option 3: Contingency plan
Option 4: Tactical plan
Correct Answer: Strategic plan
Solution : The correct answer is (a). Strategic plan
A strategic plan is designed to provide a roadmap for the overall direction and goals of the organization. In the case of ABC Retail Chain expanding their product range, a strategic plan would help outline the long-term objectives, market positioning, target audience, and key initiatives related to the introduction of organic and eco-friendly products.
In summary, developing a strategic plan is crucial for ABC Retail Chain to provide a comprehensive and forward-looking approach to successfully expand their product range, especially when introducing organic and eco-friendly products to their stores.
Question : Case Study 3:
PQR Enterprises is a retail company that has been affected by changes in government policies related to taxation. The company needs to adapt its operations to comply with the new policies and minimize the impact on its profitability.
Q:- What is the business environment factor affecting PQR Enterprises in this case?
Option 1: Economic environment
Option 2: Technological environment
Option 3: Government policies
Option 4: Social environment
Correct Answer: Government policies
Solution : The correct answer is (C) Government policies
The business environment factor affecting PQR Enterprises in this case is government policies, particularly those related to taxation. Changes in government policies can have a significant impact on a business, and in this scenario, PQR Enterprises needs to adapt its operations to comply with these new policies and minimize the impact on its profitability.
Question : Case Study:
XYZ Retail focuses on building strong relationships with its customers and delivering superior value. They prioritize customer satisfaction and long-term loyalty. What marketing concept is demonstrated by XYZ Retail?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Marketing Concept
Option 4: Societal Marketing Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept
The marketing concept is centered around understanding and meeting customer needs and preferences, delivering superior value, and prioritizing customer satisfaction and long-term relationships. XYZ Retail's focus on building strong relationships with customers and emphasizing customer satisfaction and long-term loyalty aligns with the principles of the marketing concept.
Question : Case Study: ABC Retail Corporation aims to improve efficiency by optimizing work methods and eliminating unnecessary actions. Which scientific management technique is appropriate for this purpose?
Option 1: Time study
Option 2: Motion study
Option 3: Method analysis
Option 4: Fatigue study
Correct Answer: Method analysis
Solution : The correct answer is (c) Method analysis
Method analysis, a scientific management technique, is appropriate for improving efficiency by optimizing work methods and eliminating unnecessary actions. It involves analyzing and breaking down a task into its constituent steps, studying each step, and identifying the most efficient way to perform the task. By optimizing the methods used to complete a task, ABC Retail Corporation can eliminate wasteful actions, streamline processes, and enhance overall efficiency in their operations.
Question : Case Study: ABC Retail Chain
The next step ABC Retail Chain should take after evaluating alternative courses of action is:
Option 1: Selecting an alternative
Option 2: Developing premises
Option 3: Setting objectives and goals
Option 4: Allocating resources
Correct Answer: Selecting an alternative
Solution : The correct answer is (a). Selecting an alternative
After evaluating different courses of action, the organization needs to choose the most suitable and feasible option. Selecting an alternative involves making a decision on which course of action aligns best with the company's objectives and goals. Once the alternative is selected, the company can then move on to developing premises, setting specific objectives and goals, and allocating resources as part of the detailed planning process.
Question : Case Study 12:
ABC Ltd. is a retail company that recently expanded its operations into international markets. It is facing challenges due to differences in cultural practices and consumer preferences in different countries.
Q:- What is the business environment factor affecting ABC Ltd. in this case?
Option 1: Economic environment
Option 2: Social environment
Option 3: Technological environment
Option 4: Political environment
Correct Answer: Social environment
Solution : The correct answer is (B) Social environment
The business environment factor affecting ABC Ltd. in this case is the social environment. The challenges the company faces due to differences in cultural practices and consumer preferences in different countries are directly related to social factors, such as cultural diversity, social practices, and consumer behavior.
Question : Two months prior to the festivals of Diwali, Trending House, a major retail establishment, offered a stock clearing. Newspapers, television, and radio are being used for promotion. Determine the marketing strategy being employed.
Option 1: Public Relations
Option 2: Personal Selling
Option 3: Advertising
Option 4: Sales Promotion
Correct Answer: Advertising
Solution : A technique for promoting a product called advertising. Hence, the correct option is 3.