Question : Assertion: Sales promotion does not include discounts, coupons, and contests to attract consumers.
Reason: Sales promotion techniques aim to influence consumer behaviour and increase sales in the short term.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is false, but the reason is true.
Solution : The correct answer is (d) Assertion is false, but the reason is true.
Sales promotion is a marketing strategy that involves offering incentives to consumers to encourage them to purchase a product or service. This can include discounts, coupons, contests, and other types of promotions.
Sales promotion techniques are designed to influence consumer behavior and increase sales in the short term. They can be used to attract new customers, encourage repeat purchases, and boost sales of slow-moving products.
The assertion in the question is false, but the reason is true. Sales promotion does include discounts, coupons, and contests to attract consumers.
Answer laterQuestion : Sharma, Verma and Goyal are partners in a firm. On 1st April 2012 the balances in their
Capital Accounts were as follows:
Sharma Rs. 4,00,000; Verma Rs. 4,20,000 and Goyal Rs. 3,70,000. The firm closes its accounts every year on 31st March. Verma died on 30th September 2012. In the event of the death of any partner following are the provisions in the Partnership Deed:
(i) Interest on Capital will be calculated at the rate of $10 \%$ p.a.
(ii) The deceased partner; 's legal representative will be paid Rs. 35,000 for his share of goodwill.
(iii) The firm had a Reserve Fund of Rs. 2,10,000. The deceased partner will be paid his share in the Reserve Fund.
(iv) His share of profit till the date of death will be calculated based on sales. It is also specified that the sales during the year 2011-12 were Rs. $15,00,000$. The sales from 1st April 2012 to 30th September 2012 were Rs. 3,00,000. The profit of the firm for the year ending 31st March 2012 was Rs. 3,00,000.
Question:
Deceased 's partners share of profit will be ____________or profit and loss suspense account will be______________.
Option 1: debited by Rs 20,000
Option 2: credited by Rs 20,000
Option 3: debited by Rs 60,000
Option 4: Credited by Rs 60,000
Correct Answer: debited by Rs 20,000
Solution : Answer = debited by Rs 20,000
| Verma's capital a/c | |||
| By Verma's executor a/c (b/f) | 5,66,000 | By Bal b/d | 4,20,000 |
| By IOC | 21,000 | ||
| ($4,20,000 \times \frac{10}{100} \times \frac{6}{12}$) | |||
| By Reserve fund | 70,000 | ||
| ($2,10,000 \times \frac{1}{3}$) | |||
| By Sharma & Goyal capitals a/c | 35,000 | ||
| By P & L suspense a/c | 20,000 | ||
| 5,66,000 | 5,66,000 | ||
$\frac{3,00,000}{15,00,000}$×3,00,000= 60,000$\times \frac{1}{3}$= 20,000.
Hence, the correct option is 1.
Question : A sales employee is allowed to give discount of to 12% by the marketing manager, where has finance power to offer discount up to 6%.Which principle of management is being violated her?
Option 1: Unity of direction
Option 2: Unity of command
Option 3: Subordination of individual interest to general interest
Option 4: Remuneration of employees
Correct Answer: Unity of command
Solution : According to this principle each subordinate should receive orders and be accountable to one and only one superior. The principle of unity of command is violated in the given case.
Hence, Option B is correct.
Question : Assertion: Sales promotion techniques aim to create brand loyalty and long-term customer relationships.
Reason: Sales promotion techniques focus solely on short-term sales boosts and discounts.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Sales promotion techniques can indeed aim to create brand loyalty and long-term customer relationships. While they are often used to drive short-term sales, they can also be strategically designed to encourage repeat purchases and foster customer loyalty.
The reason is true, but it does not provide the correct explanation. While sales promotion techniques do often focus on short-term sales boosts and discounts, this does not mean they can't also be used to build brand loyalty and long-term customer relationships. Many sales promotions are structured to reward repeat purchases, engage customers, and establish a positive brand image over time. Therefore, the reason does not correctly explain the assertion.
Question : Assertion: Sales promotion does not include discounts, coupons, and contests to attract consumers.
Reason: Sales promotion techniques aim to influence consumer behaviour and increase sales in the short term.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is false, but the reason is true.
Solution : The correct answer is (d) Assertion is false, but the reason is true.
Sales promotion is a marketing strategy that involves offering incentives to consumers to encourage them to purchase a product or service. This can include discounts, coupons, contests, and other types of promotions.
Sales promotion techniques are designed to influence consumer behavior and increase sales in the short term. They can be used to attract new customers, encourage repeat purchases, and boost sales of slow-moving products.
The assertion in the question is false, but the reason is true. Sales promotion does include discounts, coupons, and contests to attract consumers.
Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.
Reason: Marketing management is solely about increasing sales volume.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Marketing management does indeed focus on delivering customer value and satisfaction. It involves understanding customer needs and preferences, developing products or services that meet those needs, and delivering value to customers to satisfy them and build long-term relationships.
The reason is not the correct explanation. The reason incorrectly states that marketing management is solely about increasing sales volume. While increasing sales volume is a goal of marketing management, it's not the sole focus. The primary focus is on understanding and meeting customer needs and delivering value, which naturally leads to increased sales volume through customer satisfaction and loyalty.
In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.
Question : Case Study 1:
ABC Ltd. is a well-established manufacturing company that has been operating for several years. Recently, the company faced a decline in sales due to the economic recession in the country.
Q :- Why is understanding the business environment important for ABC Ltd.?
Option 1: To ensure complete control over external factors
Option 2: To analyze the internal structure of the company
Option 3: To identify potential opportunities and threats in the market
Option 4: To determine the pricing strategy for existing products
Correct Answer: To identify potential opportunities and threats in the market
Solution : The correct answer is (C) To identify potential opportunities and threats in the market
Understanding the business environment is important for ABC Ltd. (and for any business) because it helps in identifying potential opportunities and threats in the market. By being aware of external factors, such as economic conditions, competition, and market trends, ABC Ltd. can make informed decisions and adapt its strategies to capitalize on opportunities and mitigate potential threats. This understanding allows the company to be more responsive and better prepared to navigate the challenges and changes in the market.
Question : Revenue from Operations (Sales) Rs. 16,00,000; Average Inventory Rs.2,20,000; Gross Loss Ratio 5%. Inventory turnover ratio will be
Option 1: 7.63 times
Option 2: 7 times
Option 3: 7.4
Option 4: None of the above
Correct Answer: 7.63 times
Solution : Answer = 7.63 times
$\text{Inventory Turnover Ratio}= \frac{\text{Cost of goods sold}}{\text{Average Inventor}}$
= 16,80,000/2,20,000
Cost of goods sold = Sales + G.loss
= 16,00,000 + 80,000
= 16,80,000
Hence, the correct option is 1.
Hi My name is Abhishek Kumar I am working in sales from 7 yrs at Bihar. I want to do mba certificate from distance education. kindly help me out where and how I can I do
Hello,
Here are the best options one can do MBA From ( online mode)
Amity University
Online Manipal
LPU Online
Chandigarh University
Birla Institute of Management Technology
ICFAI University Distance Education
Jaipur National University
D.Y. Patil University Online
ICFAI University
Indira Gandhi National Open University
NMIMS
Pondicherry University
S p Jain
UPES
Bharathidasan University
IGNOU
IMT Ghaziabad
ISBR Business School
Management Development Institute
O.P. Jindal University
Parul University
Symbiosis Centre for Distance Learning
Great Lakes Executive
hope this helps you,
Thank you
https://www.careers360.com/courses/online-mba
I am working as a MIS sales coordinator.Should I do a data analyst course please suggest?If yes Which institute is best in Delhi?
Hello,
Yes definitely i will suggest you to become a data analyst, taking a course can definitely be a good idea. In Delhi, there are several institutes that offer data analyst courses. Some popular ones include the Indian Statistical Institute, NIIT, and AnalytixLabs. You can check out their websites to get more information about the courses they offer. This is a very good choice to make.
Hope this helps you,
Thank you
