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Question : As the marketing manager of Z.ltd focuses on quick sales to hit the objective, the manufacturing manager of Z.ltd advises the salesperson to go slowly when selling the product. Which principle of management is being violated here?
 

Option 1: Unity of command

Option 2: Unity of direction

Option 3: Order

Option 4: Authority and responsibility


 

Team Careers360 20th Jan, 2024

Correct Answer: Unity of command


Solution : According to the principal is the subordinate should receive orders and be accountable to one and only one superior. If a subordinate receives orders from more than one superior he will find it extremely difficult to decide as to whom he has to

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Question : Case Study:

A company focuses on aggressive sales and promotional efforts to sell its products. They believe that customers will not buy enough unless the company undertakes a substantial selling and promotion effort. This philosophy reflects:

 

Option 1: Marketing Concept

Option 2: Societal Marketing Concept

Option 3: Selling Concept

Option 4: Production Concept

Team Careers360 24th Jan, 2024

Correct Answer: Selling Concept


Solution : The correct answer is (c) Selling Concept.

The Selling Concept is a marketing philosophy that emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company's products or services. The belief underlying this concept is that customers typically won't buy enough

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Question : Statement 1: Selling concept focuses on building long-term customer loyalty through value creation.

Statement 2: Marketing concept solely relies on aggressive advertising for sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Team Careers360 21st Jan, 2024

Correct Answer: Both statements are incorrect.


Solution : The correct answer is (c) Both statements are incorrect.

Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building long-term customer loyalty. It often involves aggressive sales tactics to close deals.

Statement 2 is false.

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Question : Statement 1: Sales promotion techniques aim to increase short-term sales and consumer interest.

Statement 2: Sales promotion techniques have an impact on consumer purchasing decisions.

 

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is false.

Team Careers360 21st Jan, 2024

Correct Answer: Both statements are correct.


Solution : The correct answer is (a) Both statements are correct.

Statement 1 is correct. Sales promotion techniques are designed to stimulate immediate sales and generate consumer interest in the short term through various strategies like discounts, coupons, contests, and limited-time offers.

Statement 2

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Question : Case Study 13:

IJK Retail is a chain of retail stores. The company aims to maintain consistent customer service standards across all its outlets.

Question:

What would be the first step for IJK Retail in the process of controlling?

Option 1: Setting customer service standards.

Option 2: Measuring customer satisfaction.

Option 3: Comparing sales data with targets.

Option 4: Taking corrective action.

Team Careers360 23rd Jan, 2024

Correct Answer: Setting customer service standards.


Solution : The correct answer is (a) Setting customer service standards.

The first step for IJK Retail in the process of controlling would be to set customer service standards. This involves defining clear and specific expectations for customer service quality that the company aims

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Question : Statement 1: Sales promotion techniques aim to boost short-term sales.

Statement 2: Sales promotion techniques do not impact consumer behavior and loyalty.

 

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is false.

Team Careers360 25th Jan, 2024

Correct Answer: Statement 1 is correct, and statement 2 is false.


Solution : The answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. Sales promotion techniques are designed to boost short-term sales by offering incentives to consumers to purchase a product or service.

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