MDH Full Form

What is Full Form of MDH ?

MDH stand for Mahashian Di Hatti. It is a private company. This is a spice producer and seller in New Delhi, India. It is India's second-largest spice producer and holds around 11-12% of the market share. Mahashay Chunnilal Gulati founded it in 1919. After the demise of Mahashay Chunnilal, his son, Mr Rajeev Gulati, took over his spice kingdom. MDH uses automatic machines to meet the growing demand for spices across the country. These machines produce 30 tones of spices in powders packed in packs of different sizes of 10g to 500g in a day.

Products

• Deegi Mirch

• Chana masala

• Kitchen King

• Chunky Chaat Masala

• Meat Masala

• Kasoori Methi

• Garam masala

• Rajma masala

• Shahi Paneer Masala

• Dal Makhani Masala

• Sabzi Masala.

Target Segmentation

• North India, Eastern, and Rajasthan people prefer spicy food.

• South Indians prefer black pepper and sambhar masala.

• Foreigners usually prefer chicken masala.

Target Positioning

• Traditional

• Hygiene is maintained

• Rich Flavour

• Tasty

Some Classic MDH Advertisement

• Nature Jaisi Shudta

• Mahashay Dharam Pal Gulati Journey Ad

• MDH celebrating 100 years

Strategy

• Quality with affordable price –MDH never compromised with quality and kept its promise which satisfies customers. They kept the price in mind and the income of the Indian middle class.

• Focus on the packaging - The focus on the packaging is so crucial that 62 products are packed in around 150 different types.

• Extending the brand socially –MDH has been very responsible towards the community and social welfare. several schools and hospitals are opened by them and dedicated to society.

• Self-endorsement for advertisement –association helps build a positive sentiment among the consumer toward the brand and its products.

• Product diversification and Innovation - MDH came up with the blended spices formula for varieties of Indian dishes.