Question : Case Study:
ABC Clothing collaborates with various retail stores to sell its products. This approach helps ABC Clothing increase its market coverage. Which distribution strategy does ABC Clothing adopt?
Option 1: Exclusive Distribution
Option 2: Selective Distribution
Option 3: Intensive Distribution
Option 4: Direct Distribution
Correct Answer: Selective Distribution
Solution : The correct answer is (b) Selective Distribution.
In selective distribution, a company selects a limited number of retail outlets to distribute its products based on certain criteria, such as location, target market, or brand image. This strategy allows the company to maintain control over product quality and image while still reaching a broader audience through carefully chosen retail partners.
