Question : Case Study:
XYZ Fashion Retail offers a limited-time discount on its clothing line to celebrate its anniversary. Which sales promotion technique is being used here?
Option 1: Samples
Option 2: Premiums
Option 3: Discounts
Option 4: Point-of-Purchase Displays
Correct Answer: Discounts
Solution : The correct answer is (c) Discounts.
A discount involves reducing the price of a product or service for a specific period to stimulate sales. In this case, offering a limited-time discount on its clothing line to celebrate its anniversary is an example of a discount promotion aimed at attracting customers and encouraging purchases during the celebration period. Samples, premiums, and point-of-purchase displays are different types of sales promotion techniques that involve distinct incentives or displays.