Question : Case Study:
XYZ Sports Equipment uses a combination of retail stores and its own online platform to sell its products. This distribution strategy enhances accessibility for customers. What strategy is this?
Option 1: Exclusive Distribution
Option 2: Dual Distribution
Option 3: Intensive Distribution
Option 4: Direct Distribution
Correct Answer: Dual Distribution
Solution : The correct answer is (b) Dual Distribution.
Dual distribution involves using both direct and indirect distribution channels to reach customers. In this case, XYZ Sports Equipment sells its products directly through their own online platform and indirectly through retail stores, providing customers with multiple channels to access and purchase their sports equipment. This strategy enhances accessibility and convenience for customers by allowing them to choose the buying method that suits them best.
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