Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Consumer behaviour and marketing research are essential aspects of marketing that help marketers and entrepreneurs determine what the buyers want. Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey Course by Future Learn explores the concept of consumer behaviour and how it can impact the market. It is not only crucial for the seller to understand the needs of the buyers but also for those who create marketing campaigns for various products.
This micro-credential programme in Understanding Consumer Behaviour: Customer Decision-Making and Customer Journey helps marketers understand consumer behaviour through different strategies and theories to stay on the top of their game. It explores market trends and current buying behaviour and teaches you how to improve customer experience by creating marketing strategies targeted at them.
Furthermore, the course also dives into customer segmentation, targeting and retention strategies. The micro-credential programme uses project-based assignments for your better understanding. You will be given specific ‘on the job’ tasks throughout the course to apply the theory into practice.
The Highlights
- Undergraduate programme
- Recorded lectures
- Expert instructors
- Online lessons
- University credit
- Professional credential
- Transcript of credit
- Practical assignments
Programme Offerings
- Self-paced
- UK Credits
- Undergraduate level
- online programme
- Project-based assignments
- Professional credential
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
Here are the details regarding the course fee for the micro-credential programme:
Course | Fee |
Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey course | â‚ą79,624 |
Eligibility Criteria
Skills
The programme doesn’t have any prerequisites, but some working experience in the field of marketing will help you grasp the concepts better. Proficiency in English to a professional level is necessary.
Certificate Qualifying Details
To pass the course, you will have to submit a 3000-word report on the customer journey for the final assessment.
What you will learn
Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey Course by Future Learn talks about consumer behaviour theories to help avid marketers understand the market and create effective marketing strategies.
After completing the Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey programme, you will be adept in the following topics:
- Understanding of the journey and buying process of a customer
- Identifying the psychological and sociological drivers of consumer behaviour
- Classifying different consumers within an organisation from the perspective of consumer behaviours
- Applying the core-principles and concepts of consumer behaviour theory to marketing efforts
Who it is for
The online course is best suited for working professionals in the field of marketing as well as digital marketing.
Admission Details
To join the course, the candidate must follow the steps mentioned below:
Open the official website for Future Learn.
Click on the option of ‘Courses’ and then select the ‘Micro-credentials and programs’ category.
Locate the ‘Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey course.
Click on the “Join Now” button and register yourself for the course.
Fill up the personal details and pay the respective course fee for successful enrolment.
The Syllabus
- Exploring how a customer makes decisions and what is their motivation and thought processes while making decisions regarding a purchase.
- Exploring the importance of technology in the decision-making process of the consumer.
The course prepares the groundwork for the understanding of customer personality. It takes a more in-depth look at who we are and what is it that drives us.
The course considers segmentation of consumer markets and how we define, select and reach specific audiences online.
- The course considers what digital tribes are and how we should interact with them.
Instructors
Anglia Ruskin University, Cambridge Frequently Asked Questions (FAQ's)
No, there are no such prerequisites for this course. Candidates should have some experience in the marketing field.
Yes, the course includes on-the-job assignments as well as project-based assignments that will help students apply the skills they learn.
The video lectures are pre-recorded and self-paced, which means you can study according to your own convenience and will not miss any class.
Yes, the academic credits you earn through this course are used by most universities to assess work and effort on undergraduate, postgraduate or even PhD level.
The course includes a final assessment report of 3000 words on the journey of a customer.