Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
In the Communication Research certification program learn about the importance and fundamentals of communication research in both theoretical and application value. The effects of media research in the formulation of communication theories will also be covered during the online session. The Communication Research certification benefits the applicants by making provision for them to learn about the theories that include- “magic bullet theory, agenda-setting theory, selective exposure theory and the uses of gratification theory.
In the Communication Research certification syllabus, the students will be studying the- tenacity, priority, authority, research definitions, science, and other topics related to communication research. The program has been divided into a twenty-module curriculum that will cover all the essential areas of research such as- type of research, characteristics of research, review of literature, data collections, formulation of sample questions sampling, presentation of findings, and analysis. Thus the course will make the students pro in the genre of “communication research”.
The Highlights
- The course duration of 15 weeks
- Multidisciplinary category
- Postgraduate level program
- Certificate of completion provided by Swayam
- Course imparted in association with Bengaluru Central University
Programme Offerings
- Self-assessment tests
- quizzes
- tests
- Reading Material
- Online discussion forum
- video lectures
- Assignment
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Bengaluru City University, Bengaluru |
Eligibility Criteria
Certification Qualification Details
The students will get the Communication Research certification only after they successfully complete the course and secure the passing marks. In the internal assessment, 30 marks will be assigned and in the external proctored examination 70 marks will be allocated.
What you will learn
In the Communication Research program, the applicants will study the following-
- Students will be learning to frame the thesis on the basis of the various data during the program.
- Candidates in the session will develop their skills in the usage of statistical software usages.
- The applicants will also be learning about inferential statistics in the Communication Research certification syllabus.
- The students will learn about the importance of research papers and their key findings.
- Candidates will develop their skills in the domain of chi-square tests that will further help them in the analysis.
- The normal curve and its properties will also be covered by the students in the program.
- The method and importance of coding content will further be elaborated on to the applicants.
- Students will learn about inter code reliability and consistency in greater detail
- Candidates during the course will also study “Thurstone scales and Guttman scale” for framing policies.
- Applicants in the Communication Research online course will have the topic of - data collection covered.
Who it is for
The following applicants will benefit from the Communication Research certification-
- If the student is interested to secure a professional certificate in communication can apply for this course
- Candidates who want to pursue a postgraduate level program in communication can register.
Application Details
Candidates aiming to apply for the Communication Research program are required to follow the below-given steps:
Step 1: The program URL https://onlinecourses.swayam2.ac.in/cec21_ge11/preview needs to be clicked.
Step 2: Once the program page opens, candidates can find a ‘Join’ button.
Step 3: Thereafter new users need to sign up and join the program. Existing users can immediately log in and gain access to the program.
Step 4: Once the access is given, the candidates can immediately start accessing the course material and study.
The Syllabus
- Methods of knowing: tenacity, authority, priori, science
- Research definitions and characteristics
- Communication and other branches of social sciences
- Major landmarks of communication research
- Communication research in India
- Nature and scope of communication research
- Research universals: data, concepts, constructs, variables
- Types of variables: independent variables, dependent variables, extraneous variables, discrete variables, and continuous variables
- Levels of measurement- nominal, ordinal interval, and ratio.
- Research areas: source, message, channel, receivers, and effects
- Content analysis
- Types of research: Qualitative and Quantitative research
- Pure research and applied research
- Descriptive research, Exploratory research, Correlation research, Explanatory research
- Historical research, Ex-post facto research, Experimental research
- Steps in the research process
- Step 1: Arriving at a research problem; an idea/topic; concretizing the idea and finalizing research problem;
- Considerations in problem selection: Interest, relevance, significance, and cost and time factors. Research process
- Step 2: Review of literature
- Step 3: Formulating study objectives, research questions, hypothesis – research hypothesis and null hypothesis/alternative hypothesis
- Research proposal
- Research process- Step 4.1: Selecting a research design
- Types of research designs; one-shot design, before-and-after design, longitudinal design
- Retrospective design, prospective design, retrospective-prospective design
- Research process- Step 4.2: Experimental designs
- Experimental design essentials: random assignment, manipulation of independent variables
- Control group and experimental group
- Types of experiments – Field experiments, Lab experiments
- Types of experimental designs: Single group design, two-group design, Solomon four-group design
- Research process- Step 5.1: Population and samples
- Sampling methods: Probability and probability sampling procedures – Simple random sampling, Stratified random sampling, Cluster sampling, Systematic sampling Research process
- Step 5.2: Non-probability sampling methods: Convenience/accidental sample, Quota sampling, Snowball sampling, Mixed sampling methods
- Characteristics of samples
- Sample size adequacy
- Sampling error
- Research process
- Step 6.1: Data collection methods for qualitative studies: In-depth analysis of documents
- Observation of events, groups/communities
- In-depth interviews; textual analysis/ qualitative content analysis, the Research process
- Step 6.2: Data collection methods for quantitative studies: Observations, Interviews, and surveys
- Quantitative data collection tools: Observation schedules, Interview schedules, Questionnaires
- Types of questions
- Consideration in framing questions
- Research process
- Step 6.3: Scales: Thurstone scales, Guttman scale
- Likert scale
- Semantic Differential scale
- Reliability and validity of measures, the Research process
- Step 6.4: Quantitative content analysis
- Sample for content analysis
- Categorizing the content
- Coding of content, Inter coder reliability/consistency
- Research process-
- Steps 7.1: Quantitative statistical analysis: Descriptive statistics- frequencies, percentages
- Simple and grouped frequency distribution
- Graphic presentations – pie chart, bar graph, frequency polygons
- Symmetrical and skewed distribution
- Research process Steps 7.1: Measures of central tendencies: Mode, Median, Mean
- Measures of variability: Range, Mean, Standard deviation
- Research process- Steps 7.2: Normal curve and its properties
- Sampling error, levels of significance, P-value
- Research process- Steps 7.3: Inferential statistics – Parametric and non-Parametric statistics
- Chi-square test
- Student’s t-Test
- Analysis of Variance
- Basics of Factor Analysis
- Research process - Steps 7.4: Inferential statistics – Pearson and Spearman Correlation coefficient tests
- Regression
- Research process - Steps 7.5: Statistical software usage procedure; data entry and data editing, analysis of data, and interpretation of results output.
- Research process- Steps 8: Reporting the findings
- Thesis, Characterization of thesis
- Research reports
- Research papers for publications; Footnotes, endnotes
- Reference styles –, APA, MLA Chicago; Harvard, Ethics in media research
Evaluation process
To get the Communication Research certificate complete the course and secure the passing marks. In the internal assessment, 30 marks will be assigned and in the external proctored examination 70 marks will be allocated.
Instructors
Bengaluru City University, Bengaluru Frequently Asked Questions (FAQ's)
The candidates can immediately sign up and register for this program.
The Communication Research certification syllabus can be readily accessed after logging in to the program.
The registration does not take much time to get completed. As soon as the student submits their form by providing their credentials their registration will get confirmed.
Yes, the students for the Communication Research training are not required to pay any extra amount. It is free for all students.
The students can register for the Communication Research online course from the given link-https://onlinecourses.swayam2.ac.in/cec21_ge11/preview
The students who are willing to apply for the Communication Research certification are not required to have any such specific education qualification.
The Communication Research certification by Swayam will be hosted for a period of fifteen weeks.
The course is being organized by Swayam which is an initiative of the Government of India.