Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based |
Course Overview
The Post Graduate Certificate in Media & Marketing Live Course is an online course that introduces learners to the management and media fundamentals along with media verticals. The 11-month long course includes 1 week of campus immersion.
The Post Graduate Certificate in Media & Marketing Training Course is offered by the TimesPro School of Media & Marketing in partnership with Bennett University as the Knowledge Partner. The programme will be coordinated by Dr. Shamindra Nath Sanyal, Associate Professor of Marketing with the School of Management, Bennett University.
After completing the Post Graduate Certificate in Media & Marketing Online Course, learners will be awarded a Certificate of Completion by the TimesPro School of Media and Marketing.
The Highlights
- Certificate of completion
- 100% online
- 11 months duration
- 1-week campus residency
- 350+ hiring partners
- 15k+ learners placed
- 95% placement fulfilled
- Assured placement in Times Group Companies
Programme Offerings
- Certificate of completion
- 11 months duration
- video lectures
- Expert Tutors
- placement assistance
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | TimesPro |
The Post Graduate Certificate in Media & Marketing Course fee is Rs. 4,13,000. Students can get access to interest-free loans from finance partners of TimesPro that offer 0% interest loans with repayment tenures of 12 and 24 EMIs. The EMI starts at Rs. 17,208 per month.
Post Graduate Certificate in Media & Marketing Fee Structure
Course | Fee in INR | Fee in INR(with GST) |
Post Graduate Certificate in Media & Marketing | Rs. 3,50,000 | Rs. 4,13,000 |
Eligibility Criteria
- Students with a bachelor’s degree or a bachelor’s plus a master’s degree with more than 50% in graduation, 10th and 12th along with maths till class 10th are eligible.
- Students with under 2 years of work experience are eligible to apply.
- Students with gap years in their education can also apply for the course.
Certificate Qualification Details
After completing the exam conducted and proctored online, learners will receive a certificate of completion.
What you will learn
After completing the Post Graduate Certificate in Media & Marketing Classes, you will gain insights into the following topics:
- Overview of marketing
- Managerial economics and platform economy
- Storytelling in business
- Digital marketing
- Financial accounting and financial management
- Business communication
- Media ethics and law
- Social media marketing
- Media solution selling
- Media planning and buying
- Media research and consumer behavior
- Marketing analytics
- Digital media strategy
- Media agency management
- Business of radio, television, and OTT
- Business of event and OOH
- Business of publishing and print
- Leadership
Who it is for
- The course is suitable for fresh graduates or final-year students from any discipline studying at top institutes with a good academic record and who are interested in the media and marketing industry.
- The course can be opted by young and aspiring media professionals or marketing managers and early professionals who wish to excel in the domain of media and marketing.
Admission Details
Given below are the steps to enroll in the Post Graduate Certificate in Media & Marketing Online Course:
Step 1: Go to the official website by clicking on the URL given below -
https://timespro.com/course/bennett-university-post-graduate-certificate-in-media-and-marketing/
Step 2: Click on the "Apply Now" option.
Step 3: Fill in your name, email id, and other credentials to continue.
The Syllabus
Overview of Marketing: New Landscape
- Marketing Management
- Marketing Insights
- Analysing Customers
- Targeting Identified Markets
- Developing Market Offerings
- Brands and Branding
- Communicating Customer Value
- Delivering Customer Value
- New Marketing Landscape
Managerial Economics and Platform Economy
- Fundamentals of Economics
- Microeconomic Theories
- Factors in Markets
- Macroeconomic Theories
- Pricing Media
- Digital Competition
- Digital Platforms
Storytelling in Business
- What is a Story?
- How Business Stories are Different from Regular Stories
- Signature Stories for Business
- Sourcing Creative Business Stories
- Creating Effective Business Stories
Digital Marketing
- Digital Marketing: An Introduction
- Digital Marketing Plan
- Web Design and Optimisation
- Search Engine Optimisation (SEO)
- Introduction to Web Analytics
- Business Accounts on LinkedIn
- Business Accounts on YouTube
- Digital Marketing Budgeting
Financial Accounting and Management
- Financial Accounting
- Financial Management
- Media Budgeting and Financing
Business Communication
- Principles of Communication
- Verbal Communication
- Non-verbal Communication
- Written Business Communication
- Managerial Speeches
- Conducting Interviews
- Digital Communication
Media Law and Ethics
- Indian Constitution and Media
- State and Indian Media
- Broadcasting Law
- Cyber Law
- Ethical Issues of Indian Media
Media and Entertainment: Past-Present-Future
- Media and Entertainment
- Overview of Television Industry
- Overview of Print Industry
- Overview of Film Industry
Social Media Marketing
- Overview of Social MediaMarketing
- Facebook Marketing
- Instagram Marketing
- YouTube Marketing
- LinkedIn Marketing
- Twitter Marketing
Media Solution Selling
- Role of Solution Selling Expert
- Value Proposition
- Understanding Client Needs
- Sales Cycle
- Making a First Impression
- Dealing with Resistance
Media Planning and Buying
- Introduction to Media Planning and Selection
- Media Planning Process
- Pricing Media Properties
- Communication Mix
- Digital Media Planning
- Digital Media Buying
Media Research and Consumer Behavior
- Concept of Media Research
- Concept, Types, and Uses of Research Designs
- Sampling Process
- Data Collection Process
- Designing Questionnaire and Measurement Techniques
- Data Tabulation and Research Report Formats
- Consumer Buying Process
- Factors Affecting Consumer Behaviour
Marketing Analytics
- Marketing Analytics
- Customer Analytics
- Risk Analytics
- Web Analytics
Digital Media Strategy
- Understanding Digital Media
- Digital Media Ecosystem
- Creative Solution Design
- Visual and Interactive Design
- Web and Digital Publishing
- Mobile App Development
Media Agency Management
- Introduction
- Functions and Roles of Different Departments
- Media Agency Finances
- Acquiring Clients
Business of Radio
- Theory of Radio as a Medium
- Practice of Radio
- Business of Radio
Business of Television
- Characteristics of Television as a Medium
- Television News
- Production Management
- Television Deliverables
Business of OTT
- Overview of OTT media
- Benefits of OTT
- Components of OTT Platform
- OTT Revenue Generation
Business of Event and OOH
- Principles of Event Management
- Event Planning and Team Management
- Event Marketing and Promotions
- Event Safety and Security
- Out of Home (OOH)
- OOH Audience Measurement
- Buying OOH Media
Business of Publishing and Print
- Concept of Journalism
- Issues in Publishing Media
- Business of Print
- Response
- Cost Management
Leadership
- Leadership and Change
- Strategic Leadership
- Leadership Skills
Industry Project (6/8 weeks)
- Industry project to simulate On-the-Job Training
- Recruiter-mandated projects for real-world experience
Bennett University, Greater Noida Frequently Asked Questions (FAQ's)
One class would contain about 40 students.
The classes for the Post Graduate Certificate in Media & Marketing Course will be conducted on Saturdays and Sundays.
You will get 10% of the total amount paid if you opt-out before the programme starts. Once it has started, there would be no refund provided.
Yes, the exams will be conducted in online mode for the Post Graduate Certificate in Media & Marketing Course.