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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

The Arts and Heritage Management Training Course is a 100% online course that deals with the important aspects of art and cultural institutions. The course offered on the Coursera platform will discuss the different aspects of the job role of the art manager.

The Arts and Heritage Management Course Certification Course focuses on the skills and techniques required for professionals and managers in running art and cultural institutions. The course is divided into six sections where the first five sections discuss various themes and representations involved in the management of cultural institutions.

Through the Arts and Heritage Management Live Course, learners will get access to informative video lectures and reading materials that will help in gaining in-depth knowledge of art and heritage management. After the successful completion of the course by qualifying different modes of assessment, learners will get a valid shareable certificate.

The Highlights

  • Shareable certificate
  • Flexible deadlines
  • 100% online
  • 16 study hours
  • Video lectures
  • Academic readings
  • Practice exercises and quizzes
  • Graded assignments 
  • Peer feedback
  • English medium
  • Financial aid
  • Subtitles in English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish

Programme Offerings

  • Digital Shareable Certificate
  • Flexible Deadlines
  • 100% Online
  • English medium
  • English Subtitles
  • 16 Study Hours
  • financial aid
  • video lectures
  • Academic Readings
  • Practice Exercises
  • quizzes
  • Graded Assignments
  • peer feedback.

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2435yesCoursera

The fees for the course Arts and Heritage Management is -

HeadAmount in INR
Certificate feeRs. 2435

 


What you will learn

Cultural sensitivity

After completing Arts and Heritage Management Classes, you will gain insights into the following topics:

  • Introduction to art and heritage
  • The Role of UNESCO in defining heritage
  • Benefits of art consumption
  • Customer value for art
  • Brand management, identity, and customer loyalty
  • How to run a sustainable art institution
  • Introduction to performance measurement
  • Heritage funding, social engagement and digital transformation
  • Expert advice from art managers

Who it is for

  • The course is suitable for anyone interested in the arts and crafts and cultural sector and who wishes to become an art manager.


Admission Details

Follow the steps below to enroll in the Arts and Heritage Management Training Course:

Step 1: Click on the URL given below -

https://www.coursera.org/learn/arts-heritage

Step 2: Click on the “Enroll for Free” option and choose the desired option.

Step 3: Fill in the required details and complete the process.

The Syllabus

Videos
  • Course Overview
  • Heritage Management: An Introduction
  • Heritage Definition: The Role of UNESCO in Defining Tangible Heritage
  • Heritage Definition: The Role of UNESCO in Defining Intangible Heritage
  • What is Art Management?
  • The Artist, Institution, and Consumer
  • The Benefit of Art Consumption
  • Service Management to Support Cultural Consumption (Part 1)
  • Service Management to Support Cultural Consumption (Part 2)
  • Wrap Up
Readings
  • Grading Policy
  • Additional Readings and Links
  • Contents and Interviews Map
  • The #BocconiArtsGram Project
  • Slide set WEEK 1
  • Information About Quizzes
Practice Exercises
  • Quiz WEEK 1 - SESSION 1
  • Quiz WEEK 1 - SESSION 2

Videos
  • An Introduction to the Dualism
  • Product Orientation vs. Market Orientation
  • The Concept of Quality
  • Customer Value and Value Proposition
  • Building Visitors’ Participation
  • Targeting and Segmenting
  • Wrap Up
Reading
  • Slide Set WEEK 2

Practice Exercises
  • Quiz WEEK 2 - SESSION 1
  • Quiz WEEK 2 - SESSION 2

Videos
  • Introduction to Experience Consumption
  • The Consumer Buying Decision Process
  • Consumer Immersion in Heritage Contexts
  • The Role of Ambience and Environment on Consumer Behavior
  • Co-Creating Experiences and Levers for Experience Innovation
  • Wrap Up
Readings
  • Slide Set WEEK 3
  • The #BocconiArtsGram Project
Practice Exercise
  • Quiz WEEK 3

Videos
  • Introduction to Brand
  • Capitalizing Brand Identity
  • The Dynamic Model of Customer Loyalty
  • Branding Places
  • Wrap Up
Readings
  • Slide Set WEEK 4
  • City of Hamburg Map
Practice Exercise
  • Quiz WEEK 4

Videos
  • Introduction to Performance Measurement
  • #Satisfaction: The Evaluation of Cultural Experience and the Gap Model
  • #CRM: Expanding Heritage Audience through Visitors' Research
  • #funding. Fundraising for Culture: Attracting Donors and Raising Funds
  • #NPS: Net Promoter Score
  • #valuechain: Social and Economic Impact of Heritage Funding
  • #SocialEngagement: Exploiting Digital Transformation
  • Wrap Up
Reading
  • Slide Set WEEK 5

Practice Exercises
  • Quiz WEEK 5 - SESSION 1
  • Quiz WEEK 5 - SESSION 2

Videos
  • Meet the managers
  • Reliving the Past in the Present | Archeological Site of Paestum - Gabriel Zuchtriegel, Director
  • An Example of Virtuosity | Fondazione Musei Civici Venezia - Mattia Agnetti, General Secretary
  • FAI Contemporary Art and Collection | Villa Litta Panza - Anna Bernardini, Director
  • FAI Fundraising and International Networks | Villa Necchi Campiglio - Alessandra Varisco, International Fundraising Manager
  • FAI Fundraising and CRM - Patrice Simonnet, Head of Individual Fundraising
  • Research and Promotion as Key Vector for Success | Cenacolo Vinciano - Chiara Rostagno, Director
  • Vatican Museums - Barbara Jatta, Director
  • Vatican Museums - Antonio Paolucci, Former Director
  • Vatican Museums - Rosangela Mancusi, Head of Multimedia and Web Office
  • Vatican Museums - Anastasia Biller, Head of the Office of Public Relations and Services
  • Vatican Museums - Luca della Giovampaola, Head of Technology Support
  • Vatican Museums - Diego Ortuso, Head of Museum Security Staff
  • Museo dell' Opera del Duomo (Florence) - Fr. Timothy Verdon, Director
  • National Trust - Simon Murray, Senior Director
Practice Exercise
  • FINAL QUIZ

Instructors

Bocconi University, Milan Frequently Asked Questions (FAQ's)

1: Who is offering this Arts and Heritage Management online course?

The Arts and Heritage Management course is offered by the faculty of Bocconi University.

2: How many hours does it take to complete the Arts and Heritage Management course?

The course will take approximately 16 hours to complete.

3: Do I get any university credits from the Arts and Heritage Management Training Course?

No, the Arts and Heritage Management course has no university credits.

4: Will I be able to share the certificate I get?

Yes, the certificate given to learners is shareable.

5: Is there any placement assistance offered to students?

No, the Arts and Heritage Management Certification Course does not offer any kind of placement assistance.

Articles

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