Home Bocconi University, Milan Courses Arts and Heritage Management Arts and Heritage Management Learn about the fundamental aspects of managing art and cultural organizations through the Arts and Heritage Management Course.
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Brochure Compare Quick Facts Medium Of Instructions Mode Of Learning Mode Of Delivery English Self Study Video and Text Based
Course Overview The Arts and Heritage Management Training Course is a 100% online course that deals with the important aspects of art and cultural institutions. The course offered on the Coursera platform will discuss the different aspects of the job role of the art manager.
The Arts and Heritage Management Course Certification Course focuses on the skills and techniques required for professionals and managers in running art and cultural institutions. The course is divided into six sections where the first five sections discuss various themes and representations involved in the management of cultural institutions.
Through the Arts and Heritage Management Live Course, learners will get access to informative video lectures and reading materials that will help in gaining in-depth knowledge of art and heritage management. After the successful completion of the course by qualifying different modes of assessment, learners will get a valid shareable certificate.
The Highlights Shareable certificate Flexible deadlines 100% online 16 study hours Video lectures Academic readings Practice exercises and quizzes Graded assignments Peer feedback English medium Financial aid Subtitles in English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish Programme Offerings Digital Shareable Certificate Flexible Deadlines 100% Online English medium English Subtitles 16 Study Hours financial aid video lectures Academic Readings Practice Exercises quizzes Graded Assignments peer feedback Courses and Certificate Fees Certificate Availability Certificate Providing Authority yes Coursera
What you will learn Cultural sensitivity
After completing Arts and Heritage Management Classes, you will gain insights into the following topics:
Introduction to art and heritage The Role of UNESCO in defining heritage Benefits of art consumption Customer value for art Brand management, identity, and customer loyalty How to run a sustainable art institution Introduction to performance measurement Heritage funding, social engagement and digital transformation Expert advice from art managers Who it is for Admission Details Follow the steps below to enroll in the Arts and Heritage Management Training Course:
Step 1: Click on the URL given below -
https://www.coursera.org/learn/arts-heritage
Step 2: Click on the “Enroll for Free” option and choose the desired option.
Step 3: Fill in the required details and complete the process.
The Syllabus Videos Course Overview Heritage Management: An Introduction Heritage Definition: The Role of UNESCO in Defining Tangible Heritage Heritage Definition: The Role of UNESCO in Defining Intangible Heritage What is Art Management? The Artist, Institution, and Consumer The Benefit of Art Consumption Service Management to Support Cultural Consumption (Part 1) Service Management to Support Cultural Consumption (Part 2) Wrap Up Readings Grading Policy Additional Readings and Links Contents and Interviews Map The #BocconiArtsGram Project Slide set WEEK 1 Information About Quizzes Practice Exercises Quiz WEEK 1 - SESSION 1 Quiz WEEK 1 - SESSION 2 Videos An Introduction to the Dualism Product Orientation vs. Market Orientation The Concept of Quality Customer Value and Value Proposition Building Visitors’ Participation Targeting and Segmenting Wrap Up Reading Practice Exercises Quiz WEEK 2 - SESSION 1 Quiz WEEK 2 - SESSION 2 Videos Introduction to Experience Consumption The Consumer Buying Decision Process Consumer Immersion in Heritage Contexts The Role of Ambience and Environment on Consumer Behavior Co-Creating Experiences and Levers for Experience Innovation Wrap Up Readings Slide Set WEEK 3 The #BocconiArtsGram Project Practice Exercise Videos Introduction to Brand Capitalizing Brand Identity The Dynamic Model of Customer Loyalty Branding Places Wrap Up Readings Slide Set WEEK 4 City of Hamburg Map Practice Exercise Videos Introduction to Performance Measurement #Satisfaction: The Evaluation of Cultural Experience and the Gap Model #CRM: Expanding Heritage Audience through Visitors' Research #funding. Fundraising for Culture: Attracting Donors and Raising Funds #NPS: Net Promoter Score #valuechain: Social and Economic Impact of Heritage Funding #SocialEngagement: Exploiting Digital Transformation Wrap Up Reading Practice Exercises Quiz WEEK 5 - SESSION 1 Quiz WEEK 5 - SESSION 2 Videos Meet the managers Reliving the Past in the Present | Archeological Site of Paestum - Gabriel Zuchtriegel, Director An Example of Virtuosity | Fondazione Musei Civici Venezia - Mattia Agnetti, General Secretary FAI Contemporary Art and Collection | Villa Litta Panza - Anna Bernardini, Director FAI Fundraising and International Networks | Villa Necchi Campiglio - Alessandra Varisco, International Fundraising Manager FAI Fundraising and CRM - Patrice Simonnet, Head of Individual Fundraising Research and Promotion as Key Vector for Success | Cenacolo Vinciano - Chiara Rostagno, Director Vatican Museums - Barbara Jatta, Director Vatican Museums - Antonio Paolucci, Former Director Vatican Museums - Rosangela Mancusi, Head of Multimedia and Web Office Vatican Museums - Anastasia Biller, Head of the Office of Public Relations and Services Vatican Museums - Luca della Giovampaola, Head of Technology Support Vatican Museums - Diego Ortuso, Head of Museum Security Staff Museo dell' Opera del Duomo (Florence) - Fr. Timothy Verdon, Director National Trust - Simon Murray, Senior Director Practice Exercise Bocconi University, Milan Frequently Asked Questions (FAQ's) 1: Who is offering this Arts and Heritage Management online course?
The Arts and Heritage Management course is offered by the faculty of Bocconi University.
2: How many hours does it take to complete the Arts and Heritage Management course?
The course will take approximately 16 hours to complete.
3: Do I get any university credits from the Arts and Heritage Management Training Course?
No, the Arts and Heritage Management course has no university credits.
4: Will I be able to share the certificate I get?
Yes, the certificate given to learners is shareable.
5: Is there any placement assistance offered to students?
No, the Arts and Heritage Management Certification Course does not offer any kind of placement assistance.
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