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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The Arts and Heritage Management Training Course is a 100% online course that deals with the important aspects of art and cultural institutions. The course offered on the Coursera platform will discuss the different aspects of the job role of the art manager.

The Arts and Heritage Management Course Certification Course focuses on the skills and techniques required for professionals and managers in running art and cultural institutions. The course is divided into six sections where the first five sections discuss various themes and representations involved in the management of cultural institutions.

Through the Arts and Heritage Management Live Course, learners will get access to informative video lectures and reading materials that will help in gaining in-depth knowledge of art and heritage management. After the successful completion of the course by qualifying different modes of assessment, learners will get a valid shareable certificate.

The Highlights

Shareable certificate
Flexible deadlines
100% online
16 study hours
Video lectures
Academic readings
Practice exercises and quizzes
Graded assignments
Peer feedback
English medium
Financial aid
Subtitles in English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish

Programme Offerings

Digital Shareable Certificate
Flexible Deadlines
100% Online
English medium
English Subtitles
16 Study Hours
financial aid
video lectures
Academic Readings
Practice Exercises
quizzes
Graded Assignments
peer feedback

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Coursera

What you will learn

Cultural sensitivity

After completing Arts and Heritage Management Classes, you will gain insights into the following topics:

Introduction to art and heritage
The Role of UNESCO in defining heritage
Benefits of art consumption
Customer value for art
Brand management, identity, and customer loyalty
How to run a sustainable art institution
Introduction to performance measurement
Heritage funding, social engagement and digital transformation
Expert advice from art managers

Who it is for

The course is suitable for anyone interested in the arts and crafts and cultural sector and who wishes to become an art manager.

Admission Details

Follow the steps below to enroll in the Arts and Heritage Management Training Course:

Step 1: Click on the URL given below -

https://www.coursera.org/learn/arts-heritage

Step 2: Click on the “Enroll for Free” option and choose the desired option.

Step 3: Fill in the required details and complete the process.

The Syllabus

Videos

Course Overview
Heritage Management: An Introduction
Heritage Definition: The Role of UNESCO in Defining Tangible Heritage
Heritage Definition: The Role of UNESCO in Defining Intangible Heritage
What is Art Management?
The Artist, Institution, and Consumer
The Benefit of Art Consumption
Service Management to Support Cultural Consumption (Part 1)
Service Management to Support Cultural Consumption (Part 2)
Wrap Up

Readings

Grading Policy
Additional Readings and Links
Contents and Interviews Map
The #BocconiArtsGram Project
Slide set WEEK 1
Information About Quizzes

Practice Exercises

Quiz WEEK 1 - SESSION 1
Quiz WEEK 1 - SESSION 2

Videos

An Introduction to the Dualism
Product Orientation vs. Market Orientation
The Concept of Quality
Customer Value and Value Proposition
Building Visitors’ Participation
Targeting and Segmenting
Wrap Up

Reading

Slide Set WEEK 2

Practice Exercises

Quiz WEEK 2 - SESSION 1
Quiz WEEK 2 - SESSION 2

Videos

Introduction to Experience Consumption
The Consumer Buying Decision Process
Consumer Immersion in Heritage Contexts
The Role of Ambience and Environment on Consumer Behavior
Co-Creating Experiences and Levers for Experience Innovation
Wrap Up

Readings

Slide Set WEEK 3
The #BocconiArtsGram Project

Practice Exercise

Quiz WEEK 3

Videos

Introduction to Brand
Capitalizing Brand Identity
The Dynamic Model of Customer Loyalty
Branding Places
Wrap Up

Readings

Slide Set WEEK 4
City of Hamburg Map

Practice Exercise

Quiz WEEK 4

Videos

Introduction to Performance Measurement
#Satisfaction: The Evaluation of Cultural Experience and the Gap Model
#CRM: Expanding Heritage Audience through Visitors' Research
#funding. Fundraising for Culture: Attracting Donors and Raising Funds
#NPS: Net Promoter Score
#valuechain: Social and Economic Impact of Heritage Funding
#SocialEngagement: Exploiting Digital Transformation
Wrap Up

Reading

Slide Set WEEK 5

Practice Exercises

Quiz WEEK 5 - SESSION 1
Quiz WEEK 5 - SESSION 2

Videos

Meet the managers
Reliving the Past in the Present | Archeological Site of Paestum - Gabriel Zuchtriegel, Director
An Example of Virtuosity | Fondazione Musei Civici Venezia - Mattia Agnetti, General Secretary
FAI Contemporary Art and Collection | Villa Litta Panza - Anna Bernardini, Director
FAI Fundraising and International Networks | Villa Necchi Campiglio - Alessandra Varisco, International Fundraising Manager
FAI Fundraising and CRM - Patrice Simonnet, Head of Individual Fundraising
Research and Promotion as Key Vector for Success | Cenacolo Vinciano - Chiara Rostagno, Director
Vatican Museums - Barbara Jatta, Director
Vatican Museums - Antonio Paolucci, Former Director
Vatican Museums - Rosangela Mancusi, Head of Multimedia and Web Office
Vatican Museums - Anastasia Biller, Head of the Office of Public Relations and Services
Vatican Museums - Luca della Giovampaola, Head of Technology Support
Vatican Museums - Diego Ortuso, Head of Museum Security Staff
Museo dell' Opera del Duomo (Florence) - Fr. Timothy Verdon, Director
National Trust - Simon Murray, Senior Director