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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

Coursera has designed the language of design: form and meaning certification course that focuses more on critique as it is defined as a comprehensive and impartial analysis of the design created by a graphic designer. For designers, critique is considered to be an essential part of the designing process as it evaluates the work and estimates the outcome. Critique is something in which other’s ideas and views are executed in the process of designing. The language of design: form and meaning training course will bring in the vocabulary of designing for candidates better demonstration in the factors of critique.

Through this course, the candidates would be able to enhance their ability to communicate his opinions and feelings with his/her client and colleagues through graphics. The language of design: form and meaning classes course is appropriate for the candidates who want to refine and evolve analytic vocabulary which revolves around art and design. This course from Coursera will also evaluate and discuss particular works of design and how it is related to cultural context. It will be easy for candidates to learn this programme as it does not require any particular tools and software.

The Highlights

  • Offered by CalArts
  • Total online offering 
  • Beginners Level
  • 8 hours approximate duration of course
  • Available to access in different languages 
  • Electronically shared certificate
  • Impart financial assistance

Programme Offerings

  • online
  • Practice Exercises
  • Readings
  • pre recorded modules
  • assignments.

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2435yesCoursera

Fee detail for the course The language of design: form and meaning is given below –

 The Language of Design Form and Meaning Fee Structure:

Type of Fee

Amount (in Rs.)

Programme Fees

Rs. 2,435


Eligibility Criteria

Work Experience

No previous work experience of the candidate is required to apply for this course. 

Education

Candidates pursuing or have completed UI/UX Design Specialization or Graphic Design Specialization available on Coursera can apply for this course. The candidate may take this course during or after completion of either specialization.

Certification Qualifying Details

A candidate is eligible for a certificate of completion for The language of design: form and meaning programme if he/she has been selected for the “Purchase Course” category. The e-certificate is added to the accomplishments page of the student. Candidates can print the course certificate and add the same to the LinkedIn profile.

What you will learn

Designing skills

After completing The language of design: form and meaning course, the candidates would learn to develop their capacity in getting involved with a task of design in an unbiased way.

  • The candidates would learn about the vocabulary of designing and executing it to the evaluation of the graphic design.
  • The candidates would be able to create and persuade successful results in a design project that only focuses on personal taste.
  • The candidates would engage in various key terms in context, visual form, and meaning for creating the design in an unbiased way.

Who it is for

The Language of Design: Form and Meaning by Coursera is designed for the following individuals: -

  • Art Director
  • Photojournalist
  • Communications Manager
  • Video Editor
  • Web Designer
  • Digital Photographer
  • Graphic Artist
  • Animator
  • Publisher
  • Cartoonist

Admission Details

Follow the instructions below to apply for The language of design: form and meaning programme:

Step 1: The official page of the programme https://www.coursera.org/learn/design-language  needs to be clicked initially.

Step 2: Click on “Enroll for free”. Thereafter sign up from either Google ID or Facebook ID. This will create a dedicated Dashboard for the programme.

Step 3: Thereafter the candidate can choose from -“Purchase Course” or “Full Course, No Certificate”.

Step 4: On selecting “Purchase Course”, you will have to enter your billing details and choose a payment method. In another option, candidates will not be able to get the certificate of completion.

 Step 5:  When the transaction is complete, candidates will receive a confirmation of your enrollment. 

The Syllabus

videos
  • Course Introduction
  • Defining Critique
  • Using the Lexicon and the Critique Framework
  • Who this course is for
  • Why Peer Review? 
  • Peer Review Tips
  • How to apply feedback 
Readings
  • About the Critique Framework
  • How to Pass This Course
  • Academic Integrity
  • About CalArts and the Program in Graphic Design
  • What is peer review?
  • Instructor Presence and Staff Support 
  • Forum Guidelines
  • Requesting Peer Reviews

videos
  • Introduction: Audience/Context/Culture
  • Thinking Through Making Form
  • Audience
  • Visual Language & Cultural Hierarchy
  • Agenda and function
Readings
  • Lexicon and Bibliography: Audience/Context/Culture
  • Instructor Critique: Audience/Culture/Context
Quiz
  • Audience / Context / Culture

Videos
  • Introduction to Week 2
  • Introduction: Basics of Visual Form
  • Visual Contrast: Scale, Shape, Color, and Value
  • Visual Contrast: Line, Texture, Direction, and Movement
  • Contrast and Visual Hierarchy
  • Legibility and Readability
  • Sharpening and Leveling
  • Composition: Figure/Ground (from Introduction to Imagemaking)
  • Case Study/Demonstration Critique 1: April Greiman poster
  • Case Study/Demonstration Critique 2: Raymond Scott Poster
  • Case Study/Demonstration Critique 3: Superbad poster
Readings
  • Lexicon and Bibliography: Basics of Form
  • Case Study/Demonstration Critiques: Introduction
Quiz
  • Basics of Form

videos
  • Introduction to Week 3
  • Denotation and Connotation
  • Visual Icons, Similes, Symbolism, Metaphors, and Themes
  • Cliche, Pastiche, Appropriation, Parody, and Satire
  • Narrative / Sequence / Storytelling
Readings
  • Lexicon and Bibliography: Meaning and Concept
  • Instructor Critique: Narrative/Sequence
Quiz
  • Meaning and Concept

videos
  • Introduction to Week 4
  • Agenda and Authorship
  • Why does the design look contemporary?
  • Synthesizing the Lexicon, Part 1
  • Synthesizing the Lexicon, Part 2
  • Synthesizing the Lexicon, Part 3
  • Synthesizing the Lexicon, Part 4
Quiz
  •  Synthesis

Instructors

CalArts Frequently Asked Questions (FAQ's)

1: How to learn the online The Language of Design: Form and Meaning programme in other languages?

To make it easy for foreign students, the subtitles for the programme are available in English, Russian, Spanish, French, Portuguese (Brazilian), and French.

2: What is required to complete the course?

To access the study material mediums like mobile devices or computers along with the internet would be needed to complete the course successfully.

3: Who are the instructors of this programme?

There are two instructors for The Language of Design: Form and Meaning. The details of the instructors are mentioned below:

1. Yasmin Khan Gibson is the Programme Director of Graphic Designing at California Institute of the Arts.

2. Randy Nakamura is the Adjunct Professor in MFA Design at California Institute of the Arts.

4: What happens in the option “Full Course, No Certificate” option?

The programme offers “Full Course, No Certificate” option that would let the candidates see the course materials and get grades after submitting the assignments but they won’t get the certificate.

5: Who would benefit from this The Language of Design: Form and Meaning online course?

This is an appropriate programme for the following individuals:

  • Candidates who are practising graphic designing at all levels
  • Aspiring students of design or art programs
  • Teachers teaching subjects like visual art or design
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