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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesFuturelearn

The Syllabus

Contexts of strategy and decision making
  • Welcome to the course
  • Origin of strategy
  • Globalisation and its impact on strategy
  • Summary of the week
Macro Analysis
  • Welcome to Week 2
  • Introduction to the PEST model
  • Understanding institutions
  • Summary activities

Micro Analysis
  • Welcome back to the course
  • Introduction to the frameworks
  • Industry life cycle
  • Strategic group analysis
  • Summary activities
Organisational Goals and Value
  • Welcome back to Week 2
  • Strategic capabilities
  • Value chain
  • Summary activities

Organisation Goals and Values
  • Welcome to the course
  • Organisational value and stakeholders
  • Organisational vision and mission
  • Summary activities
Strategic Actions – Business-level Strategy
  • Welcome to the course
  • Lean organisational pyramid
  • Generic strategy
  • Bowman's Clock
  • Summary activities

Strategic actions - international strategy
  • Welcome to the course
  • Identifying international opportunity
  • Foreign market entry modes
  • Summary activities
Strategic actions - corporate-level strategy
  • Welcome to Week 2
  • Diversification as a corporate-level strategy
  • Strategic actions – Diversification

Corporate-level Strategy - diversification
  • Welcome to the course
  • BCG matrix
  • Assessing the dynamic environment
  • Does diversification create value?
Strategic direction and leadership
  • Welcome to Week 2
  • Strategic action: Which way to go?
  • Strategic leadership and competitive dynamics
  • Summary activities

Articles

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