Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Certified Social Media Marketing Expert online course offered by Digital Vidya in collaboration with Deakin University and Rajasthan Royals offers the knowledge of finding new customers online and increasing the sales of products and services. The course provides an exclusive study of how the Rajasthan Royals squad takes its social media marketing efforts to the next level. Candidates will learn about their perspectives on various social media tactics to gain inspiration for designing marketing efforts.
The Certified Social Media Marketing Expert training assists in developing professional prospects and company potential through social media marketing. The course educates students on how to generate leads for the business as well as demand for the product. The masterclass from the Rajasthan Royals marketing team
The Certified Social Media Marketing Expert syllabus teaches how to build relationships and engage with customers in order to keep the company at the forefront of the user's mind. The course covers various topics like digital marketing, social media, online sports management, Facebook marketing, Instagram marketing, chatbots, etc.
The Highlights
- 30+ hours learning videos
- Rajasthan Royals marketing exclusive video
- 20+ hours of hands-on exercises
- Completion certificate co-signed by Deakin, Digital Vidya, and Rajasthan Royals
- 8 hours of a doubts clearing session
- On-demand course with lifetime access
- Self-paced learning
Programme Offerings
- assignments
- Projects
- Case Studies
- Masterclass
- Hands-on Experience
- quizzes
- Internship
- Q&A Sessions
- Pre-recorded instructional content
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Deakin University, Melbourne |
Certified Social Media Marketing Expert Fees
| Particulars | Fee Amount in INR |
Total Course Fee | 30,000 (inclusive of 18% GST) |
| Discounted Fee | 25,000 (inclusive of 18% GST) |
Eligibility Criteria
Certification Qualifying Details
To qualify for the Certified Social Media Marketing Expert certification, candidates must complete the course syllabus and submit all the assignments and projects.
What you will learn
After completing the Certified Social Media Marketing Expert online training, Students will learn about the fundamentals of digital marketing, with an emphasis on developing an online footprint for individuals and companies in the sector. Candidates will be well-versed in all aspects of social media branding including content writing, Search Engine Optimization, etc.
Who it is for
The Certified Social Media Marketing Expert course will be beneficial to those who want to make their career in the field of Social media marketing such as Social media managers, SEO analysts, Digital marketing executives, etc.
Admission Details
To get admission to the Certified Social Media Marketing Expert course from Digital Vidya, follow the steps mentioned below:
Step 1. Open the official Digital Vidya course page by following the link below.
(https://www.digitalvidya.com/professional-certificate-in-social-media-marketing)
Step 2. Click on the ‘Enrol Now’ button and you will be redirected to the fee payment page.
Step 3. Click on the ‘Proceed to checkout button and fill in the required details.
Step 4. Pay the fee and place your order.
The Syllabus
- Facebook Messenger, Chatfuel, and WhatsApp Business API
- About the Program
- Digital Marketing Landscape
- Introduction to Key Social Channels
- Metrics of Social Media Platform
- Newsfeed Algorithm
- Tool Demo – Canva
- Positioning and USP
- Defining Brand Voice and Tone
- Business Profile and Personal profiles on Social Media Platforms
- Content categories
- Different content formats for different Platforms
- Discussion on Template
- Rajasthan Royal’s take on Content Planning, Creation and Building a Sports Brand Online
- Assignment: Content Strategy
- Audience Persona Mapping
- Writing (AIDA model/Hero Journey)
- Images
- Infographic
- GIF
- Meme Marketing
- Stories
- Reels
- Videos
- Going LIVE
- How Rajasthan Royals uses Instagram reels and Sharechat with Tik Tok being banned to create Video Content
- Audio Chat
- Best Practices for YouTube
- Assignment: Creating Content on the go
- Community Management
- Establishing connects and getting followers
- Hashtag Marketing
- Influencer Marketing
- How to make #Viral – Increase UGC
- Running your Own Group
- Facebook Events
- Organic Lead Generation
- Social Media Dark Arts Content
- Facebook Business Manager Content
- Facebook Ads
- LinkedIn and Twitter Ads
- Facebook Boost
- Instagram Promotion
- Tools
- Hootsuite
- Templates and Scheduling
- Introduction to Sports Marketing
- MASTERCLASS: How is digital marketing different for a sports brand compared to others
- Assignment: Why digital is different in sports
- How social media becomes the inside access to the Royals for fans
- Assignment: Content Planning
- MASTERCLASS: Secrets to becoming the most entertaining sports brand in the digital world.
- How does digital marketing add value to the overall Royal’s ecosystem beyond engaging the fanbase
- Assignment: How Digital adds value to Rajasthan Royals
- MASTERCLASS: Improvize, Engage, Entertain – Key elements to the successful 2020 digital campaign of the Royals
Deakin University, Melbourne Frequently Asked Questions (FAQ's)
The course provider of the Certified Social Media Marketing Expert online course is Digital Vidya.
Yes, Certified Social Media Marketing Expert training offers 8 hours of doubt clearing sessions.
Rajasthan Royals have been associated with the Certified Social Media Marketing Expert online training.
Yes, Digital Vidya has collaborated with Deakin University to offer the Certified Social Media Marketing Expert course.