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Implementing Customer Insights for Your Business
By Delft University of Technology
Intermediate
Online
4 Weeks
19,078 INR
Interested in this College?
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CompareGet updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Delft University of Technology |
The Syllabus
- Introducing the value of UX research for businesses
- Discussing the value of discovery-based research techniques
- Introducing qualitative research techniques - Basic principles
- How to define a scope and focus for your project
- Case: Why existing companies made the shift towards UX research
- Determining the size and composition of the research participant group
- Discussing the importance of recruiting and sensitizing participants
- Introduction to basic sensitizing techniques
- Case: How existing companies chose their participant groups; pitfalls and success stories
- Translating collected data into meaningful results
- Fit discovery based qualitative research results with quantitative knowledge, business strategies and goals
- Translating research outcomes to business opportunities
- Case: How a company used UX research outcomes for successful opportunities
- Why not to write reports
- Introduction to impact driven communication techniques
- Introduction to creating and sharing personas
- Case: How impact driven communication techniques influenced companies
- Create own plan of approach; how to implement UX research in your business
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