Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Sustainable Agrifood Marketing Training Course is an open online course that deals with the core principles of sustainable marketing in the agri-food industry. The course offered on the edX platform also discusses the methods and practices of sustainable marketing and its role in the conception and control of relations with customers and other stakeholders.
The Sustainable Agrifood Marketing Online Course aims to explore the features of sustainable marketing and its relevance in the present world. The course attempts to educate learners about the need to incorporate food innovation techniques to create effective marketing strategies and tactics that will lead to the sustainability of the agricultural and food engineering industry.
The Sustainable Agrifood Marketing Certification Course is a self-paced course that allows learners to progress at their speed. The course is taught by Jeffrey Frohwein, a distinguished professor at Doane University. The course would require learners to contribute 10 to 15 hours every week for completion. After finishing the assessments, learners will get a shareable course certificate if they have chosen the verified track. For free, the students can audit the self-paced programme for a limited duration.
The Highlights
- Shareable certificate upon completion
- Self-paced course
- 8 weeks duration
- 10 to 15 hours weekly study
- English medium
- Online course materials
- Graded assignments and exams
Programme Offerings
- Shareable Certificate upon completion
- Self-paced Course
- 8 Weeks Duration
- 10 to 15 Hours Weekly Study
- English medium
- Online Course Materials
- Graded Assignments and Exams
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 20785 | yes | Doane University, Crete |
The Sustainable Agrifood Marketing Course fee is available in two options wherein the free version will provide learners limited access to study materials. To get unlimited access to course materials, graded assignments, and certificates, you should enroll in the paid version. The paid course fee is Rs.20,785 /-only.
Sustainable Agri-food Marketing Course Fee Structure
| Course | Amount in INR |
| Sustainable Agri-food Marketing (Certificate) | Rs.20,785/- |
| Audit (No Certificate) | Free |
Eligibility Criteria
To apply for the course you should own a Bachelor’s degree or should have 5 years of experience in a related field
What you will learn
After finishing the Sustainable Agrifood Marketing Training Course, you will gain insights into the following topics:
- Application of marketing concepts to sustainable agriculture nutrition and food innovation
- Identification of creative marketing entry strategies
- Utilization of economic principles to formulate pricing strategies
Admission Details
Given below are the steps to enroll in the Sustainable Agrifood Marketing Online Course:
Step 1: Click on the URL given below -
https://www.edx.org/learn/agriculture/doane-university-sustainable-agri-food-marketing
Step 2: Click on the enroll option in the course description.
Step 3: When the page opens, enter your name, email id, and password and create a new account.
Step 4: Once your account is created you can choose the course name and enroll.
The Syllabus
- Welcome to the Course
- Introduction to Market Realities & Value Proposition
- Analytical Tools
- Michael Porter's 5 Forces Model
- Generic Business Strategies
- Internal Forces
- Value Proposition
- Module 1 Additional Resources
- Challenges & Success Factors
- Organizational Considerations
- Creativity
- Testing of Concepts
- Market Testing & Launching
- Consumer Adoption Model
- Module 2 Additional Resources
- The Fundamentals
- Value Proposition
- Price Changes
- Distribution
- Inventory Control
- Module 3 Additional Resources
- Communication
- Market Communications Methods
- Communicating Value
- Media
- Social Media
- Product Lifecycle
- Module 4 Additional Resources'
- Sustainable Agriculture
- Differentiation
- The Value Proposition
- Government Regulations
- Market Realities
- Module 5 Additional Resources
- Target Market
- Market Segmentation
- Marketing Archetypes
- Positioning Strategy
- Brands & Branding
- Module 6 Additional Resources'
- Establishing Communication Goals
- Choosing Media
- Marketing Communications
- The 7 C's of a Website
- Social Media Marketing
- Public Relations
- Marketing Metrics
- Growth or Competitive Strategies
- Competition & Contingency
- Course Summary & Closing
- Module 8 Additional Resources
- Course Complete
Instructors
Doane University, Crete Frequently Asked Questions (FAQ's)
The duration of the Sustainable Agrifood Marketing Certification Course is 8 weeks.
Yes, the course certificate given to learners is shareable.
Yes, learners have the option to choose the free course that provides access to course materials.
The course is provided by the faculty of Doane University.
No, the course does not offer any kind of placement assistance.