Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Programme offered by the course era by Duke university to satisfy the candidates to know the societal values and what is an advertisement meant by. Coursera is an online platform where several valuable courses are handled by professional guides and industrial experts systematically and reliably. However, there is online platform guidance and instructions.
Society is a mixture of values, ethics, and behaviour of mankind where everyone takes part both individually and in the group. There is a responsibility for everyone to make the society and to take part in society. The course is helpful here in this aspect to know our major roles and responsibilities. Every work we have done had an impact on advertising too and the major objective of this course is to know the interrelationship between Advertising and Society
Coursera is an online platform where 10,000+ courses are available online. The content on Coursera and video quality are up to the student's expectations. The lectures will associate theoretical frameworks and appear to be most engaging to students.
The Highlights
- 7 weeks programme
- Digital certification
- Sharable in LinkedIn and others with financial aid.
- Online platform video lectures with advanced professors
- Division of courses into a module
- Approximately 11 hours to complete the course with assignments
- Certification by Coursera
- Offered by Duke University
Programme Offerings
- Lectures
- Powerpoint slides
- TV commercials
- print advertisement
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2435 | yes | Coursera |
- Candidates who apply for financial aid will get fee concessions or free courses for the first application only.
- If the candidate needs no certificate the course is free and he can access all the study materials and view videos
- The programme fees charged with the certificate are Rs. 2,435.
Advertising and Society Fees
Type of course | Charges | Amount in Rs. |
With certificate | Applicable if the candidate completes all assignments | Rs. 2,435 |
Without certificate | Not applicable | No charges |
Financial aid | Free for a first course or scholarship | No charges |
Eligibility Criteria
There is no recommended background to take part in this course and everyone is welcomed to take part in this online course. But students should be from any recognized university or college.
Work Experience
There is no work experience regarding this course and everyone can take part in this course.
Education
No education qualifications are needed to join the Advertising and Society programme and any candidate with any specified background can apply. But some rules should be followed:
- Students should be from any of the recognized universities or colleges.
- Candidates should sign up only with university or college mail.
Certification qualifying details
- The candidate who needs a certificate has to complete all the assignments in the given tenure and should pay for the certificate.
- Otherwise, no certificate will be given but they can take part in the programme and access all the materials.
What you will learn
The programme Advertising and Society can be used to learn the aspects of:
- Candidates will learn advertising requirements and how it is useful in career and its connection to capitalist society
- To know the need for advertising and the societal values that are considered in advertising in various cultures and its importance in the industrial sector
- To learn the history of advertising and how to establish the best means of communication between companies and prospective clients.
Who it is for
The programme Advertising and Society welcomes everyone to take part in the programme regardless of their qualification.
Application Details
Applicants should be followed the below steps to get enrolled in the course Advertising and Society:
Step-1: Visit the course page.
Step-2: Click enroll for free and select the payment course or non-payment course.
Step-3: Fill the application form and apply for financial aid to get a scholarship or free course for eligible candidates.
Step-4: If the candidate applied for financial aid then the candidate will receive mail whether he/she is applicable or not.
Step-5: If the candidate selects the payment mode course he will get a certificate and can access all the materials provided by the course.
Step-6: Finally enrolment confirmation will be received in mal and the candidate can take part in the course.
The Syllabus
Videos
- What Is Advertising?
- A Brief History of Advertising in America
- Media and Advertising
- About the Hartman Center at Duke University
- About the Advertising Educational Foundation
Readings
- What Is Advertising?
Practice Exercise
- Week 1 Quiz
Videos
- Subliminal Advertising
- Public Perception of the Advertising Profession
- Ethics and Advertising
Readings
- Am I Being Manipulated?
Practice Exercise
- Week 2 Quiz
Videos
- How Ads Mean What They Do to Us
- Interpreting TV Commercials
- Thinking about Interpretation
Reading
- What's in an Ad Beyond That Which Meets the Eye?
Practice Exercise
- Week 3 Quiz
Videos
- How Do Ads Get Made?
- Creativity Case Study
- The Role of Research in Advertising
Reading
- How Do Ads Get Made?
Practice Exercise
- Week 4 Quiz
Videos
- Gender Representations in Ads - Part 1
- Gender Representations in Ads - Part 2
- Depictions of Gender in Mad Men
Reading
- What Do Ads Teach Us about Race, Class, Gender and Sexuality?
Practice Exercise
- Week 5 Quiz
Videos
- Does Sex Sell? - Part 1
- Does Sex Sell? - Part 2
- Niche Marketing: Gay Consumers
Reading
- Does Sex Sell?
Practice Exercise
- Week 6 Quiz
Videos
- What's the Future of Advertising? - Part 1
- What's the Future of Advertising? - Part 2
- What's the Future of Advertising? - Part 3
Reading
- What's the Future of Advertising?
Practice Exercise
- Week 7 Quiz
Instructors
Duke University, Durham Frequently Asked Questions (FAQ's)
The candidate will get a certificate only if he completes all assignments and pays the fee.
Candidates from any background can take part in the course. This programme is not confined to any one discipline.
Candidates can view any time after posting the video there are no live sessions and recording. Candidates can watch the video in his free time.
No, some courses are free and some are payable according to the subject and Professors' decisions.