Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

The Post Graduate Certificate in Product Management is a 4 Months online certification program designed specifically for working professionals in the field with a minimum of a year experience to develop and enhance their practical knowledge and skills in the field of Product Management. Upon completion of the certification program, participants will receive Certifications from Duke Corporate Education and upGrad.

The certification program imparts through the use of tools such as prototype, product analysis, user-research, and personalised resume-building exercise from the top and renowned industry experts and Duke CE faculty.

The UpGrad Post Graduate Certificate in Product Management offers fifteen+ case studies and assignments along with one-to-one mentorship from eminent product experts across the industry. The certification programme platforms live discussions and sessions for query resolutions and also conducts mock interviews with industry experts as a pre-preparation method.

The Highlights

Offers 200+ hours of learning
4 Months programme Depends on specialisations Selected
Offers fifteen+ assignments and case studies
Platforms fifteen+ live question and answer session
One-to-one Mentorship from Product Experts
Offers personalised resume-building exercise
Offers three years of unlimited content access
Comprises 360⁰ placement assistance
Provides mock interviews with industry leaders
Comprises of 300+ recruiting partners
Duke Corporate Education and upGrad Certifications

Programme Offerings

300+ Recruiters
Programming Tools
4 Months training

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Duke CE

Fee Details For Indian Participants

The overall Product Management Certification Program fee for Indian participants opting for the course is Rs. 1,40,000 inclusive of GST. The course programme offers a No-cost EMI plan and a Standard EMI Plan for participants and pays accordingly.

Programme fees	Amount
Post Graduate Certificate in Product Management	Rs. 1,40,000
EMI	Rs. 3,542/month

Eligibility Criteria

To pursue the Post Graduate Certificate in Product Management by UpGrad, participants must abide by the eligibility criteria put up by the upGrad institution. The eligibility criteria for this certification programme offered by upGrad is that the participant should have an undergraduate degree.

Certification Details

To acquire the PMCP Certification from Duke Corporate Education and upGrad, participants must complete the courses and submit all the assignments provided by the course programme.

What you will learn

Analytical skillsDesigning skillsKnowledge of Product Management

Upon completion of the Post Graduate Certificate in Product Management, participants will acquire the practical skills that enhance their drive into the Product Management career platform.

Market Research
Engagement and Growth
User Design
Product Development and Planning
Analytics

Who it is for

Sales Representative

The Post Graduate Certificate in Product Management training is specifically designed for profession holders such as:

Project Managers
Technical Managers,
Marketing Professionals
UI-UX designers
Project Leads
Software Developers
Entrepreneurs and BD Managers
Software Developers
Sales Professionals
Analysts
Consultants

Admission Details

To be eligible for the Admission Procedure in Product Management Certification Program, participants must fulfil the eligibility requirements.

Application Details

The Post Graduate Certificate in Product Management course must be applied through online mode, and the Application form is available on the upGrade course website (https://www.upgrad.com/product-management/).
Participants must fill details such as First Name, Last Name, Contact Number, E-mail, and current Education Qualifications to complete the application procedure.

The Syllabus

Analyze the need of the business, market gaps and the key competitors of the product
Create and validate your hypothesis by performing effective user research
Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
Synthesize your research data to create artefacts like user persona and user journey maps
Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
Identify the difference between product vision, mission and strategy
Identify the various stages of adoption for your product

Explain the fundamentals of UI-UX design
Evaluate different options, methods, and tools for rapid prototyping
Create product sketches, wireframes and mockups
Build functioning prototypes to evaluate possible ideas and solutions
Describe the process of a design sprint used in organisations
Explain the purpose, types and ways of conducting a usability test for a product prototype
Analyse the different types of MVP (minimum viable product) and decide when to use which one
Apply the Learn-Build-Measure model to build successful MVPs

Deploy agile and scrum frameworks required to develop and launch a product
Create user stories and epics for the development of a product feature
Create a cohesive product requirements document (PRD) for a product
Create a go-to-market strategy for a product by planning its pricing and channel strategy

Identify the north star metric for a given product
Set product metrics using the AARRR framework to improve the customer journey
Analyse product data and employ product analytics to identify problems
Create activation/acquisition/ engagement/referral/monetisation strategy for a product
Apply experimentation techniques like A/B testing and multivariate testing
Learn about segmentation, funnel, and cohort analysis

Evaluation process

The Post Graduate Certificate in Product Management conducts no examinations for the participants.

Instructors

Duke University, Durham Frequently Asked Questions (FAQ's)

1: How should much commitment time be given for the Post Graduate Certificate in Product Management Program?

Participants must devote around eight to ten hours per week to get through the certification programme. However, the more time a participant devotes, the greater would be the learning outcome and skills from the programme.

2: What are the criteria to fulfil to acquire the Post Graduate Certificate in Product Management Program certification?

To acquire the upGrad Post Graduate Certificate in Product Management from the Duke Corporate Education and upGrad, participants must complete all the courses provided in the programme.

3: What is the minimum eligibility criteria required to pursue the Post Graduate Certificate in Product Management Program course?

The participant must hold one year of work experience and an undergraduate degree to pursue the certification programme.

4: What are the skills acquired upon the completion of the UpGrad Post Graduate Certificate in Product Management Program course?

Participants acquire practical skills such as User-design, Analytics, Engagement and Growth, Product Development and Planning, and Market Research that will accelerate their entry into the Product Management career platform.

5: Is it compulsory to complete the entire course programme?

Yes, to acquire the Post Graduate Certificate in Product Management from the Duke Corporate Education, participants need to sit through and complete the entire course programme.