Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The Post Graduate Certificate in Product Management is a 4 Months online certification program designed specifically for working professionals in the field with a minimum of a year experience to develop and enhance their practical knowledge and skills in the field of Product Management. Upon completion of the certification program, participants will receive Certifications from Duke Corporate Education and upGrad.
The certification program imparts through the use of tools such as prototype, product analysis, user-research, and personalised resume-building exercise from the top and renowned industry experts and Duke CE faculty.
The UpGrad Post Graduate Certificate in Product Management offers fifteen+ case studies and assignments along with one-to-one mentorship from eminent product experts across the industry. The certification programme platforms live discussions and sessions for query resolutions and also conducts mock interviews with industry experts as a pre-preparation method.
The Highlights
- Offers 200+ hours of learning
- 4 Months programme Depends on specialisations Selected
- Offers fifteen+ assignments and case studies
- Platforms fifteen+ live question and answer session
- One-to-one Mentorship from Product Experts
- Offers personalised resume-building exercise
- Offers three years of unlimited content access
- Comprises 360⁰ placement assistance
- Provides mock interviews with industry leaders
- Comprises of 300+ recruiting partners
- Duke Corporate Education and upGrad Certifications
Programme Offerings
- 300+ Recruiters
- Programming Tools
- 4 Months training
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Duke CE |
Fee Details For Indian Participants
The overall Product Management Certification Program fee for Indian participants opting for the course is Rs. 1,40,000 inclusive of GST. The course programme offers a No-cost EMI plan and a Standard EMI Plan for participants and pays accordingly.
| Programme fees | Amount |
| Post Graduate Certificate in Product Management | Rs. 1,40,000 |
| EMI | Rs. 3,542/month |
Eligibility Criteria
To pursue the Post Graduate Certificate in Product Management by UpGrad, participants must abide by the eligibility criteria put up by the upGrad institution. The eligibility criteria for this certification programme offered by upGrad is that the participant should have an undergraduate degree.
Certification Details
To acquire the PMCP Certification from Duke Corporate Education and upGrad, participants must complete the courses and submit all the assignments provided by the course programme.
What you will learn
Upon completion of the Post Graduate Certificate in Product Management, participants will acquire the practical skills that enhance their drive into the Product Management career platform.
- Market Research
- Engagement and Growth
- User Design
- Product Development and Planning
- Analytics
Who it is for
The Post Graduate Certificate in Product Management training is specifically designed for profession holders such as:
- Project Managers
- Technical Managers,
- Marketing Professionals
- UI-UX designers
- Project Leads
- Software Developers
- Entrepreneurs and BD Managers
- Software Developers
- Sales Professionals
- Analysts
- Consultants
Admission Details
To be eligible for the Admission Procedure in Product Management Certification Program, participants must fulfil the eligibility requirements.
Application Details
- The Post Graduate Certificate in Product Management course must be applied through online mode, and the Application form is available on the upGrade course website (https://www.upgrad.com/product-management/).
- Participants must fill details such as First Name, Last Name, Contact Number, E-mail, and current Education Qualifications to complete the application procedure.
The Syllabus
- Analyze the need of the business, market gaps and the key competitors of the product
- Create and validate your hypothesis by performing effective user research
- Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
- Synthesize your research data to create artefacts like user persona and user journey maps
- Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
- Identify the difference between product vision, mission and strategy
- Identify the various stages of adoption for your product
- Explain the fundamentals of UI-UX design
- Evaluate different options, methods, and tools for rapid prototyping
- Create product sketches, wireframes and mockups
- Build functioning prototypes to evaluate possible ideas and solutions
- Describe the process of a design sprint used in organisations
- Explain the purpose, types and ways of conducting a usability test for a product prototype
- Analyse the different types of MVP (minimum viable product) and decide when to use which one
- Apply the Learn-Build-Measure model to build successful MVPs
- Deploy agile and scrum frameworks required to develop and launch a product
- Create user stories and epics for the development of a product feature
- Create a cohesive product requirements document (PRD) for a product
- Create a go-to-market strategy for a product by planning its pricing and channel strategy
- Identify the north star metric for a given product
- Set product metrics using the AARRR framework to improve the customer journey
- Analyse product data and employ product analytics to identify problems
- Create activation/acquisition/ engagement/referral/monetisation strategy for a product
- Apply experimentation techniques like A/B testing and multivariate testing
- Learn about segmentation, funnel, and cohort analysis
Evaluation process
The Post Graduate Certificate in Product Management conducts no examinations for the participants.
Instructors
Duke University, Durham Frequently Asked Questions (FAQ's)
Participants must devote around eight to ten hours per week to get through the certification programme. However, the more time a participant devotes, the greater would be the learning outcome and skills from the programme.
To acquire the upGrad Post Graduate Certificate in Product Management from the Duke Corporate Education and upGrad, participants must complete all the courses provided in the programme.
The participant must hold one year of work experience and an undergraduate degree to pursue the certification programme.
Participants acquire practical skills such as User-design, Analytics, Engagement and Growth, Product Development and Planning, and Market Research that will accelerate their entry into the Product Management career platform.
Yes, to acquire the Post Graduate Certificate in Product Management from the Duke Corporate Education, participants need to sit through and complete the entire course programme.