Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
A thorough assessment of the market focussing on the specific industry is marketing analysis. It shall help the business owners and board members understand and formulate such a strategy that shall help in the development of the business. Foundations of Marketing Analytics is a course offered by the ESSEC Business School for learners who are willing to be a part of the market analysis domain.
Foundations of Marketing Analytics training is delivered by the experts on the online learning platform of Coursera. Candidates who are interested in the course can easily log in and start learning from the experts. This is an online course of 5 weeks and the classes for the course will be completed in approximately 5 hours. This is the two from a total of the four courses provided by ESSEC Business School on the platform in the domain of Strategic Business Analytics Specialization. Candidates will receive Foundations of Marketing Analytics certification by the ESSEC Business School and Coursera.
The Highlights
- 5 weeks duration
- Online course
- 5 hours of classes
- Shareable certification
- Self-paced learning
- Quizzes
- Graded assignments
- Financial Aid
Programme Offerings
- 5 Weeks Duration
- 6 hours of classes
- trained by experts
- Online Course
- Shareable Certification
- Flexible Deadlines
- Feedback
- quizzes
- assessments
- financial aid
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Foundations of Marketing Analytics certification fee is only for the candidates who are opting for the certification mode. The candidates who are choosing audit mode are exempted from paying fees. The benefits and certification shall only be given to the candidates who are opting for the certification mode. Based on the time required for the candidates to complete the course, the detailed fee structure is mentioned below.
Foundations of Marketing Analytics fee structure
Description | Fee in INR |
1 month | Rs. 4,051 |
3 months | Rs. 8,102 |
6 months | Rs. 12,154 |
Eligibility Criteria
Academic Qualification
The candidates who have a background in statistics and have knowledge of R programming or other such databases will get benefits while taking up the classes for Foundations of Marketing Analytics certification course.
Certification Qualifying Details
The Foundations of Marketing Analytics certification shall be awarded to all the candidates who have enrolled in the course through certification mode. Learners should complete the course within the timeframe of the course to receive a shareable certification from the ESSEC Business School. This certificate shall open gates of opportunities for the learners in the domain of user experience designing.
What you will learn
Foundations of Marketing Analytics certification syllabus is designed to provide an extensive understanding of marketing analysis and the tools used in it. Candidates will be learning the crucial concepts like understanding the customers, customer lifetime value, and targeting the right audience. The course will make the learner understand the concepts that are mentioned below.
- Market Segmentation
- Customer Lifetime Value
- Marketing Analytics
- Marketing Performance Measurement And Management
Who it is for
The Foundations of Marketing Analytics certification benefits statisticians, computer programmers, and data analysts who wish to explore the domain of marketing analytics and wish to secure a job within this domain. The course could also help beginners to get in-depth knowledge of marketing analytics and secure a job.
Admission Details
To enroll yourself in the Foundations of Marketing Analytics online course. Follow the steps mentioned below.
Step 1: Visit the portal of Coursera for the Foundations of Marketing Analytics course. The direct link for the course is https://www.coursera.org/learn/foundations-marketing-analytics.
Step 2: The screen with the detailed introduction of the course shall be displayed on the portal of Coursera.
Step 3: Click on the “Enrol for free” tab and sign up for the course.
Step 4: Complete the enrollment process by paying the Foundations of Marketing Analytics certification fee if the candidate is opting for the certification course.
Step 5: Start learning by attending Foundations of Marketing Analytics classes.
The Syllabus
Videos
- Foundations of Marketing Analytics
- Setting up the environment and exploring the data (recital)
Readings
- .R files and dataset
Videos
- Introduction
- Hierarchical segmentation
- Selecting the "right" number of segments
- Segmentation variables
- Recency, frequency, and monetary value
- Computing recency, frequency and monetary value with R (Recital 1)
- Data transformation
- Preparing and transforming your data in R (Recital 2)
- Running a hierarchical segmentation in R (Recital 3)
Readings
- Acxiom URL
- Instructions before starting the quiz 1
Practice Exercise
- Quiz module 1 - 20% of final grade
Videos
- Limitations of statistical segmentation
- Developing a managerial segmentation
- Coding a managerial segmentation in R (Recital 1)
- Describing segments
- Segmenting a database retrospectively in R (Recital 2)
- Segments and revenue generation
- R tutorial (Recital 3)
Readings
- Instructions before starting quiz 2
Practice Exercise
- Quiz module 2 - 20% of final grade
Videos
- Can Target predict a customer is pregnant?
- What you need to develop a scoring model
- Calibration data and statistical model
- Building a predictive model in R (Recital)
Readings
- Instructions before starting quiz 3
Practice Exercise
- Quiz module 3 - 20% of final grade
Videos
- What is customer lifetime value and why it matters
- Transition probabilities and transition matrix
- How to compute a transition matrix in R (Recital 1)
- Using the transition matrix to estimate how customers will evolve
- Using the transition matrix to make predictions in R (Recital 2)
- Assigning and discounting revenue
- Computing customer lifetime value in R (Recital 3)
Readings
- Instructions before starting the quiz 4
Practice Exercise
- Quiz module 4
Instructors
ESSEC Business School, Paris Frequently Asked Questions (FAQ's)
This online course is for 5 weeks and the classes for this course can be completed in 5 hours.
This course is the second of a total of four courses available in this domain.
This course is provided by the ESSEC Business School on the online learning platform Coursera.
This course is in the English language and the subtitles are in Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, and Spanish for this course.
A marketing analyst can earn approximately 8,07,800 per annum in India.