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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishSelf Study, Virtual Classroom, Campus Based/Physical ClassroomVideo and Text BasedWeekends

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIFT Delhi

The Syllabus

  • International Marketing Management: conceptual understanding
  • International Product Decision and Product Adaptation
  • Entry Mode in Foreign Markets
  • Choosing appropriate Marketing Channels
  • Export Pricing Methods
  • Promotion for Global reach
  • Social Media/Digital Marketing
  • Establishing your own brand

  • Getting started in Export-Import
  • Export Documentation Framework
  • Export Sales Contract
  • INCOTEMS
  • MEIS Schemes and their relevance with trade documentation: duty drawback, export house schemes, advance authorization

  • Understanding trends in India’s Foreign Trade: sector/product/market analysis through trade flows
  • Identifying the best product for exports
  • Choosing the best export market for your product
  • Understanding the benefits under Foreign Trade Policy
  • Institutional framework for export promotion
  • Availing most relevant Export subsidies and incentives for your business: concept of EPZ/FTZ/100% EOU/Duty Remission Schemes/Duty Exemption Schemes
  • Business decision based on WTO/Trade agreement parameters

  • Organizing Finance for starting export business 
  • Pre-Shipment and Post Shipment Finance
  • Methods of Payments (L/C, UCP)
  • Instruments of Trade Finance
  • Currency Risk Management
  • FEMA Guidelines

  • Understanding the Procedure for clearance of Export-Import Cargo
  • Duty Assessment and payment of Import Cargo
  • Export clearance and incentive assessment
  • EDI framework and mechanism
  • Neutralization of GST for Export-Import

  • Understanding Trade logistics in Indian Context
  • Choice of Mode of Transport
  • Packaging, labelling and marking
  • Dry Ports and containerization
  • Port Operations and infrastructure in India
  • Liner and tramp shipping
  • Air/Road/Rail transport/Multimodal transport
  • Documentation for Trade Logistics

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