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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIFT Delhi |
Eligibility Criteria
Graduation degree from recognized University OR Diploma holders with two years of post-diploma work experience. Candidates will be short- listed based on their profile- qualifications, experience etc. If required on-line interview will be conducted.
The Syllabus
- Basic Statistical Concepts
- Decision Making and Problem-Solving Framework
- Database concepts Data Preparation
- Decision Modelling Methods, Exploration
- Stochastic Modelling & Simulation,
- Variable Association, Classification & Regression
- Data Visualization and Graphics
- Content Analysis
- Network Concepts and Network data Analysis
- Overview of Business Intelligence tools in the industry
- Power BI: a Microsoft product
- Create Reports, Modify reports with Visualizations
- Shaping, Combining and Merging Data.
- Use BI on mobile app & BI desktop
- Shift Share Analysis
- Revealed Comparative Advantage index
- Revealed Comparative Disadvantage index
- Export Intensity Index
- Revealed Trade Barrier Index
- Regional Orientation Index
- Export Specialization Index and Trade Balance
- Unit Price Ratio
- Export Diversification (or Concentration) Index
- Export Instability Index
- Extensive and Intensive Margin
- Unit Price and Market Share analysis
- Constant Market Share (CMS) Analysis
- Trade Complementarity index
- Export Similarity Index
- Tariff and Non-Tariff Barriers
- Introduction and Hands-on with SMART
- Big data analytics and descriptive statistics
- Churn analysis
- RFM analysis
- Market basket analysis
- Market segmentation using cluster analysis
- Predictive analytics in a big data world
- Inferential statistics with applications
- Regression model building and deployment
- Forecasting techniques
- Analytics for product development and pricing strategy
- Product positioning
- Nonlinear innovation diffusion models
- Web Analytics Primer (Metrics as KPIs, Clickstream analysis, Heat mapping)
- Search Engine Optimization (On-page and off-page optimization techniques, White / Black / Gray SEO)
- Search Engine Marketing (Pay per click advertising, Search engine advertising, Display advertising)
- Email Marketing (Subscriber management, creating an email copy, Laws and guidelines, Analytics)
- Social Media Marketing (Rented and earned media, Creating and managing a business page, Social plug-ins, YouTube
- Marketing, Analytics and Insights)
- App-Based Marketing (Do’s and don’ts of app-based marketing)
- Multichannel Analytics
- Emerging Analytics: Social, Mobile, and Video
Instructors
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11 Oct'24, 06:01 AM
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29 Feb'24, 06:05 AM
27 Feb'24, 10:32 AM
13 Feb'24, 06:25 AM
17 Dec'24, 12:40 PM
17 Dec'24, 04:01 AM
17 Dec'24, 03:43 AM
16 Dec'24, 12:25 PM
16 Dec'24, 11:46 AM
13 Dec'24, 12:28 PM
13 Dec'24, 09:28 AM
12 Dec'24, 06:09 AM
12 Dec'24, 03:45 AM
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