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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
The online course offers a comprehensive exploration of how behavioural science can be applied to enhance management practices and decision-making for CXOs (Chief Executive Officers). The Applications of Behavioral Science in Management: The CXO Playbook certification by IIM Ahmedabad gives valuable insights into why people think, act, and make choices the way they do.
The Applications of Behavioral Science in Management: The CXO Playbook certification course begins by delving into the brain's operating principles (BOP) and their impact on decision-making processes. It explores the RECU approach to decision-making, incorporating heuristics and biases as applications of BOP specifically tailored for CXOs. Participants also learn the importance of profiling relevant stakeholders to develop a deep understanding of their behaviour. The Applications of Behavioral Science in Management: The CXO Playbook online course content is divided into six modules covering various aspects such as understanding AI and machine learning, exploring use cases of AI in public policy, learning from commercial AI implementations, and more.
The Highlights
- Certificate of completion IIMA
- In-class Experiments
- EEG and Eye Tracker
- Group Exercises
Programme Offerings
- Certification
- Group activities
- Accommodation and Lodging
- discussions
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Ahmedabad (IIMA) |
The Applications of Behavioral Science in Management: The CXO Playbook certification fees amount to INR 2,00,000 plus GST per person for participants from India and its equivalent in US Dollars for participants from other countries. The fee includes tuition fee, programme materials, boarding and lodging. In case of cancellations, the fee will be refunded only if a request is received at least 15 days before the start of the programme. If an application is not accepted, the fee will be refunded to the person/organisation concerned.
Applications of Behavioral Science in Management: The CXO Playbook fee structure
| Course | Amount in INR |
| Programme Fee | Rs. 200000 |
| Early Bird Fee | Rs. 186000 |
Eligibility Criteria
Academic Qualifications
The applicants shall have a graduate degree for applying to this course.
Certification Qualifying Details
The Applications of Behavioral Science in Management: The CXO Playbook certification syllabus has to be completed and the key requirement is that the certificate will be issued to the participants at the end of the programme, Subject to their having attended all the sessions of the programme.
What you will learn
Upon completion of the Applications of Behavioral Science in Management: The CXO Playbook classes, participants will:
- Have a deep understanding of how individuals think, make decisions, and behave, drawing insights from the field of behavioural science.
- Learn a systematic framework for assessing behaviour change requirements, enabling them to identify the factors that influence behaviour and develop targeted interventions.
- Learn a systematic framework for assessing behaviour change requirements, enabling them to identify the factors that influence behaviour and develop targeted interventions.
- Learn how to implement behaviour change strategies by creating appropriate behaviour and choice architectures.
Admission Details
To register for the programme, fill in the application form through the link below: https://exed.iima.ac.in/programme-details.php?id=MTA0OA==
Step 1- All applications are subject to review and approval by the programme faculty, (usually after the due date for receiving applications).
Step 2- A formal acceptance letter will be sent to the selected candidates.
Note: Applicants are requested to make their travel plans only after receiving the acceptance letter.
The Syllabus
Instructors
IIM Ahmedabad (IIMA) Frequently Asked Questions (FAQ's)
The course is designed for CXOs across functional areas and sectors, as well as Group A and Central Service officers with 10-15 years of experience.
You will gain insights into human behaviour, develop a framework for behaviour change, learn to design and implement behavioural interventions, and understand the link between behaviour and business performance.
The course will utilise a combination of case studies, lectures, role plays, in-class experiments, presentations, and group discussions.
The course enhances decision-making skills, provides expertise in behaviour change, improves business performance, and offers practical application of behavioural science principles.
No, the course is designed to be applicable across industries and sectors as the principles of behavioural science can be applied universally.
Yes, the course is designed to introduce the concepts and insights from behavioural science, making it accessible to participants with diverse backgrounds.
Yes, a Certificate of Participation will be issued to participants who attend all the sessions of the program.