Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekdays, Weekends |
Course Overview
The B2B Marketing certification is an exclusive development of the Indian Institute of Management, Ahmedabad. The nature of B2B transactions is very complicated, so managers have to possess an understanding, learning, and adaptation, for fighting off the challenges that are faced by businesses today. So managers need to learn everything that they require to combat the above situations.
B2B Marketing certification syllabus encompasses several topics like understanding organisational needs, leveraging marketing channels segmenting and targeting markets, and targeting sales performance, focusing on efficiency and effectiveness, and more.
B2B Marketing training is a Manager centric approach that offers marketing concepts, tools, and techniques for resolving business problems. Also, the participants can have a look at the contemporary marketing issues in business like downturns, social network management, and also addressing change. The certificate can be achieved by those candidates who have completed attending a minimum of 80% of the sessions held virtually.
Also Read:
Marketing Certification Courses
The Highlights
- Course on marketing
- This programme is online
- Esteemed faculty
- Completion certificate by IIMA
Programme Offerings
- 4 Weeks Course
- Online Classes
- Case Studies
- Completion Award Certificate
- Certificate Initiative by IIM Ahmedabad
- Lab Sessions
- Exercises
- Presentations
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Ahmedabad (IIMA) |
For the Indian nationals, the B2B Marketing certification fee is Rs. 98,000 with GST charges of an extra 18%. Whereas for candidates from other countries in the world, the fee is of the same value in US dollars.
B2B Marketing (Online) Fee Structure
| Head | Amount |
| Programme fee | Rs. 98,000 + GST |
Eligibility Criteria
Educational Qualification
People with all kinds of educational qualifications are allowed to participate, it need not be only management.
Work Experience
Candidates may or may not have experience working or owning any organisation.
Certification Qualifying Details
B2B Marketing certification by IIM, Ahmedabad will only be presented to those individuals who have had at least 80% attendance while attending this course.
What you will learn
Whatever knowledge the candidates will be possessing will be the following:
- Candidates can anticipate the needs of the business.
- They can conduct market research for the B2B context.
- The B2B content requires some kind of prospecting, targeting, even and segmenting that can be identified by the candidates.
- Candidates can make the organizational goals with the personal goals.
- Learners will be able to develop sales presentations, and also branding for the businesses.
- Candidates will also be understanding what exactly is organisational buying behaviour
- Candidates can manage strategic alliances and even the marketing channels
- Learners can design the perfect campaigns for the B2B context
- Candidates can bring out solutions to handle dripping sales.
- B2B contact requires certain marketing communication that can be identified by the candidates.
- Candidates can examine and work for the betterment of social network management.
- Even in the international context candidates can anticipate marketing strategies.
Who it is for
The people who this course is targeted at are the following:
- Mid-to-senior level managers who want to build up their proficiency in B2B Marketing.
- In the B2B domain, managers are actually interested in increasing their ability to develop, portray, and implement marketing skills.
- Managers who want to make their decision making, and analytical skills strong in the B2B sector can take up this programme.
Admission Details
While the candidates want correct information on this course, they can follow all these steps that are mentioned below.
Step 1: Follow the B2B Marketing course link: https://exed.iima.ac.in/programme-details.php?id=ODQ0
Step 2: As the candidates proceed they have to fill in details to get the download brochure for the course.
Step 3: When the candidates are done, they can find the nomination link by scrolling down a bit.
Step 4: The nomination form asks for some details that have to be completed and submitted.
Step 5: The next step that comes up is the payment of the programme fee.
Step 6: After all the steps tend to be over the candidate’s nomination is thoroughly checked by the IIMA faculty.
Step 7: After the documents are verified by the faculty an official letter of confirmation is sent to the participants.
Application Details
The application process will be started only when candidates get ahead in signing up on the IIMA website. After the sign-up is done, candidates fill have to complete filling up a nomination form with certain information like the name, gender, residential address, email id, and other professional details that asks about the candidate’s education, work experience, and sponsorship information.
The Syllabus
Instructors
IIM Ahmedabad (IIMA) Frequently Asked Questions (FAQ's)
Any kind of placement assistance is not offered by IIMA for this programme.
There are no classroom sessions that are held by the faculty at IIMA.
In the case where the candidate’s attendance is below 60%, he or she will not be given the certification,
In case the nominations are not accepted, then the refund is generated back either to the candidate or the organization.
This course pedagogy is conducted in terms of exercises, case studies, and simulation games.