Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
---|---|---|---|
English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
This course will reinforce the concept of communication in corporate reputation. About ten to fifteen years ago reputation management as a concept invaded the prospect of the corporate world and business in India. After attempting to understand the subtlety in managing the reputation of a corporation it was boiled down to the characteristics of reputation management as product, service and leadership, innovation, workplace culture, corporate stewardship. The conclusion that was drawn is that the total of an account or balance sheet of any company is directly proportional to the corporate’s reputation in the market. All of this brought in a compulsive need to build techniques and learn about reputation.
There were other compulsory components such as demand for transparency, stakeholder expectations, changing communication patterns, and openness, and authenticity. With the digitalization in communication, it was necessary to maintain the reputation which was becoming increasingly difficult. This course will be an overview of how communications in the corporate world affect the reputation that a business may enjoy in the market.
In these trying times, how do organizations address stakeholder concerns, develop and build perceptions, manage trust deficit? With this increasing need to address challenges associated with managing ever-changing demands and expectations, candidates will find the course to be a comprehensive guide on how to tackle them.
In the Indian context, this course is the first of its kind that will focus on questions such as how to manage reputation with special attention on developing communication skills.
Certificate Availability | Certificate Providing Authority |
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yes | IIM Ahmedabad (IIMA) |
Candidates must pay the Communicating Corporate Reputation Certification fee along with the nomination form by the Executive Education Office.
The fee is refundable, in case of any cancellation.*
The fee is refundable if a nomination/application is rejected
Fees once paid will not be refunded. However, if the cancellation is requested 15 days prior to the commencement of the Communicate Corporate Reputation Certification, it can be refunded.
Particulars | Amount in INR |
Program fee | Rs. 70000 + GST |
For International Participants | Pay amount’s equivalent in US Dollars. |
There are 2 options to choose from for the payment of fees:
Electronic Fund Transfer
Once a candidate has paid the fee, complete transaction details should be mailed by them so that the nomination form can be linked to the candidate's remittance.
Payment Gateway
The payment can be done online by clicking on the given link –
https://web.iima.ac.in/exed/pay-prg-online.php?prg_id=40c4ce50-88fd-6816-1f12-5ee0660386d9)
Group Discount
A certificate of participation will be given to all the participants at the end of the Communicating Corporate Reputation Online Course, provided they have attended as determined by the provider for all the sessions of the program.
Participants will learn how to communicate with investors, as a leader, in crisis and with the help of digitalization.
This Communicating Corporate Reputation Certification will prove to be beneficial for PR professionals, Strategy Heads, C-Suite executives and Senior Management.
Fill the nomination form with details such as personal information, contact information, address, educational details and work experience. The nomination form must be received by the Executive Education Office.
Each and every nomination will be reviewed by the Communicate Corporate Reputation Online Course faculty and then the shortlisted candidates will get an acceptance letter.
Organizational sponsorship is normally mandatory, but if the course is being used for personal improvement, it can be set aside.
The first part application form is for filling the Personal Profile which requires participants to fill up their personal details which include the following:
Along with personal details, candidates must fill in contact information which includes the following:
Then candidates have to put in their job details which include the following:
Candidates must also mention their reason for joining the Communicate Corporate Reputation Online Course before filling in the organizational address and residential address.
The next part of applying for the Communicate Corporate Reputation Course is the Professional Profile which is divided into the following four parts:
For education, candidates must mention their:
For filling in the work experience details, candidates should mention the name of their organization, position, experience and salary.
The candidates are required to wear casual business attire while attending the classes and can wear informal dress for the rest of the time. Appropriate attire for sports can be worn.
The fee is refundable if a candidate is unable to attend the Communicating Corporate Reputation Certificationmme only if the request is put forth two weeks before the commencement of the program.
The Communicating Corporate Reputation Online Course is supposed to be held on campus at the Indian Institute of Management Ahmedabad. Candidates will be given accommodation in an air-conditioned and full board single room which will be located either on the campus or with a hotel partner. The norms of IIMA do not allow the candidates to entertain guests to stay during their program.
On successful completion, the candidates will receive a certificate which is subjected to certain requirements such as having attended all the sessions.
A blend of experiential learning and case-based. Candidates will be asked to actively participate in presentations and classroom discussions.