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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based

Course Overview

With transformations in every industry sector, the creative industry is also changing. Earlier, its value was ignored in India due to the mindset that it cannot give much profit and one cannot make enough money from this sector. But with the advancement in perspectives and needs of people, this sector has made its place. Many initiatives have been taken to spread awareness regarding the need, profit and success of this industry. Now organisations and entrepreneurs are starting to look after the creative sector for positive outcomes. In the last few years, the rapid growth of creative and cultural businesses has been witnessed.

The creative and cultural businesses programme is well-designed for the entrepreneurs who want to establish new start-ups and businesses in this industry as well as for students who need a specialised understanding of the industry. It is also best suited for those who are already from this respective industry and want to take their business to new heights. Strategic thinking is not enough for growth in this industry, training and understanding the deep concepts are also required. This Creative and Cultural Businesses Programme by IIM Ahmedabad is structured in such a way that it will provide insights about this industry on a deeper level.

The Highlights

6 - month course
Guidance by highly qualified mentors from industry
Networking with experts from the design sector
Presentation and case studies based
15 - days classroom interactions
Continuous online sessions

Programme Offerings

Presentations
Case Discussions
Projects
Webinars
Launch pad
Workshop series

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Ahmedabad (IIMA)

Creative and Cultural Businesses Programme Fee Details

Heads	Amount in INR
Programme Fee	Rs. 500,000 + GST
Early Bird Fee	Rs. 465,000 + GST

What you will learn

Designing skillsBusiness ManagementHospitality skills

After completion of the creative and cultural businesses programme participants will master the following skills:

This specialised Creative and Cultural Businesses Programme by IIM Ahmedabad will provide skills and develop such thinking that candidates can come up with new innovative ideas to restore the value of Indian traditional art. Traditional art and crafts are having special demands nowadays, especially in the festive seasons. This will also give opportunities to the village-based artists who are experts in this area.
The organisation adopting this idea can employ the villagers which will impact positively on the development of the country.
This creative sector includes jobs related to travelling, wellness and health. Effective knowledge regarding the components of this sector will boost up the productivity of the business. In this era, people are very enthusiastic about travelling to places and taking special care for their health as well as their body. The need for a proper guide for tour and wellness has emerged in the last few decades. The creative and cultural businesses programme is beneficial to gain edge cutting understanding to establish start-ups in this area of the creative industry.
It will also help to get new tactics to enhance the performance of existing businesses in this area.
The demand for graphic designing and video editing is at peak. The Creative and Cultural Businesses Programme by IIM Ahmedabad will provide workshops and sessions on these creative areas as well. Advertising requires video editing and graphic designing skills for publishing videos and digital posters.
The programme also covers the areas of designing of different levels and needs. Architecture skills are needed for the innovative infrastructure of buildings which include houses, restaurants, hotels, schools, colleges and many more. Many architectural projects are assigned to different organisations due to the rise in construction of different properties. Individuals will learn the strategy to grab such deals in one go.
People are adapting to a luxurious lifestyle where the need for interior designing, fashion designing and jewellery designing has increased. The need for the better interior of buildings, better look of outfits and jewellery according to trends has opened various job profiles and ideas of new start-ups.

Who it is for

Business AnalystArtist

The Creative and Cultural Businesses programme is ideal for the following candidates:

The Creative and Cultural Businesses programme is beneficial for the individuals who are from the creative sector
Individuals who want to be entrepreneurs can pursue the course for more innovative ideas
Candidates who are interested in creative activities such as painting, craft, art, video editing, graphic designing and many more and wish to enhance their skills and creative thinking.
Rural artists can also take up this course for improvement in their work or to learn something new which will help them so get a better-paid job

Application Details

In the nomination entry of the Creative and Cultural Businesses programme, the candidates have to fill their personal information which is name, date of birth, gender, contact details, nationality, email address, name of organisation, sector, designation, present work responsibilities, the reasons for joining the programme and the expectations, address of the organisation and residential Address.

After that, candidates will have to enter their professional details that include the education section in which candidates have to fill the degrees, subjects, year of graduation and the name of the university from where they have graduated. The details of work experience are required to be filled which includes the name of organisation, position, years of experience and salary received. Candidates have to fill the details about the programmes attended at IIM Ahmedabad, duration the programmes and the year in which the programmes were held and details about participation in programmes of other institutes are also required to be filled with the duration and year of the programme