Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekdays, Weekends |
Course Overview
The Marketing Luxury: Understanding the Complexities of a New World of Business (Online) course by IIM Ahmedabad explores the luxury industry from a marketing angle. You will see why most traditional marketing rules do not apply to the marketing of luxury products and services.
Generally, the luxury industry is unaffected by recessions. As the world keeps getting wealthier, a larger chunk of this wealth gets spent on the pursuit of luxury. But the word luxury itself may have different meanings and definitions for people from different backgrounds, groups, communities, etc.
That is why the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) program begins by explaining the concept of luxury.
Then, the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) certification course takes candidates through the different stages of luxury marketing, from industry overview, pricing strategies, and brand building to licensing and distribution of a luxury brand.
The Highlights
- Course by IIM Ahmedabad
- Hands-on exercises
- Renowned faculty
- Research findings
- Online course
- Case studies
- Guest lecturers
Programme Offerings
- Case Studies
- Course by IIM Ahmedabad
- Hands-on exercises
- Renowned Faculty
- Guest Lecturers
- Online Course
- Research Findings
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Ahmedabad (IIMA) |
- 18% GST is payable on the fee.
- There is an option for TDS payment.
Marketing Luxury: Understanding the Complexities of a New World of Business (Online) fee structure
Training | Fees in INR |
Marketing Luxury: Understanding the Complexities of a New World of Business (Online) | Rs. 96,000 (Plus GST) |
What you will learn
After completing the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) training program, candidates should have a thorough understanding of:
- Pricing Strategies
- Building a Luxury Brand
- Stages of Luxury Marketing
- Luxury Marketing Trends in 2021
- Licensing and Distribution of a Luxury Brand
- Differences Between Luxury and Non-Luxury Marketing
- How to Effectively Manage the Growth of a Luxury Brand
- Different Business Models for Luxury Brand Management
Who it is for
The Marketing Luxury: Understanding the Complexities of a New World of Business (Online) training program will benefit:
- Entrepreneurs and Managers operating in the luxury/premium sector
- Entrepreneurs and Managers looking to enter the luxury/premium sector
Admission Details
Step 1: The link for the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) course page is given below; click on it. https://exed.iima.ac.in/programme-details.php?id=OTE2
Step 2: Click on the ‘Apply Now’ button to access the application form.
Step 3: Fill out the form and click on the ‘Submit’ button.
Step 4: Follow the instructions on the screen and pay the program fee to finish the process.
Application Details
The application form for the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) certification program is available on the ‘Nomination Entry’ page. The form contains four sections, namely, Personal Profile, ‘TO BE FILLED IN BY THE SPONSOR’, Professional Profile, and ‘Please Indicate the Sources of Information of This Programme’. Fill out all four and click on the ‘Submit’ button.
The Syllabus
Instructors
IIM Ahmedabad (IIMA) Frequently Asked Questions (FAQ's)
No, prior experience in the luxury industry is not a prerequisite for this course.
Professors Naveen Amblee and Sourav Borah are the faculty chair for this course.
No, paying TDS is optional.
Entrepreneurs and Managers already operating in or looking to enter the luxury/premium sector should take this course.