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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English |
Course Overview
The certificate programme on competitive marketing strategy (live online programme) offered by IIM Bangalore is an overview of an efficient market strategy formulation and the correct implementation of it to get the desired results in any venture.
The course outlines the need for strategizing according to the current market environment, the correct strategies for developing a plan of action and the benefits of an effective market strategy.
Strategizing for a venture needs a certain level of sensitivity to the external environment of the market. It requires the organization to determine what it can do to get the advantages of the market in their favour.
Developing these successful marketing strategies will need a deeper insight into links between the strategy and its implementation on the ground, whilst factoring several other factors involved in the process like public image and customer satisfaction, etc.
The IIMB certificate programme on competitive marketing strategy (live online programme) will help candidates to learn the basic skills to understand, scrutinize, overcome and aid in the constructiveness of strategy development. The programme aims at developing candidates to learn and appreciate the linkages between various dynamic factors and their role in strategizing for the business.
The course offers exposure in the right direction for practical learning.
The Highlights
- Certification by IIM Bangalore
- Online live sessions
- Sessions conducted in 3 parts with breaks between each session.
Programme Offerings
- Synchronous online live sessions
- live sessions
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bangalore |
- The Competitive Marketing Strategy (Live Online Programme) is available to Indian participants for Rs 90,000 (+ Applicable GST) and equivalent of the same amount in US Dollars for other nationals.
- Candidates can avail of a 5% early bird discount if the payment is done before the early bird discount date.
- Candidates will be awarded a certificate of completion.
Fee Category
Amount in Rupees
Admission Fee
Rs. 90,000
Eligibility Criteria
Certification Qualifying Details
The Competitive Marketing Strategy (Live Online Programme) offered by IIM Bangalore awards a certificate of completion after the course to all the attending candidates.
What you will learn
Taking this course on Competitive Marketing Strategy (Live Online Programme) candidates will be able to:
- Be conscious of the background of Marketing strategy in the larger picture of the marketing management of any business venture.
- Develop an understanding of the process of marketing strategy formulation and improve the overall ability of every participant in the process.
- Learn the process of illustrating decision-making situations and the other conceptual tools used in the entire process of strategy formulation.
Who it is for
The Competitive Marketing Strategy (Live Online Programme) by IIM Bangalore is crafted especially for:
- Professionals in the marketing field who wish to add the factor of sustainable marketing practices to their ventures.
- Marketing managers who are involved in the decision-making and strategising of the marketing plans for multinationals or medium and large Indian firms.
- Marketing professionals or business owners who wish to learn marketing strategy formulation and the various tools involved in the process.
Admission Details
Candidates can follow these simple steps to enrol for the Competitive Marketing Strategy (Live Online Programme) offered by IIM Bangalore :
Step 1: Visit the detailed course page and click on ‘Apply Online’
Step 2: Create login credentials or sign up if you are a new user. Fill out the details to create a login.
Step 3: After logging in, fill out the detailed course application form given on the website and submit it.
Step 4: Download the proforma invoice that will be generated and move to the next step of the process.
Step 5: Make the course fee payment by selecting any of the given payment modes. After paying the course fee an original invoice will be generated, save this invoice for later.
Step 6: The course administrator will then verify your payment and send you an acknowledgement through email. This might take some time to get verified.
Step 7: All admitted candidates will be given an offer letter 10 days before the course starts. If you do not receive the letter please contact for enquiries.
The Syllabus
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
Yes. The fee will include the cost of a certificate that is awarded to every candidate on completion of the course.
Yes. Anyone can avail of the 5% early bird discount, provided he pays the course fee before the early bird discount date.
If the nomination is not accepted, the course fee will be refunded in full to the candidate or the organisation.
Given below are points of contact for candidates
Open Programmes
- Long Duration Programmes - Ms Latha/Ms Bhaswati - 080-2699 3660/3380
- Short Duration Programmes - Ms Ranjini/Ms. Vinitha - 080-2699 3264/3475
- Email - openpro@iimb.ac.in
Custom Programmes
- Ms Sneha/Ms. Shambhavi - 080-2699 3471/3579
- Email - edp.obp@iimb.ac.in
Accepted candidates to the course will receive the joining instructions 5 Days prior to the commencement of the course.
The programme director is Dr. Nagasimha Balakrishna Kanagal who is a Professor in the Marketing Area of IIM Bangalore.
This course is great to help to everyone who is looking for a bright future in the marketing industry. The course is highly professional and gives you a deep understanding of the tactics and strategies related to marketing. Possibilities of salary hikes, promotions, etc can be increased post this course.