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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
edX is an education platform providing courses in various fields such as biology, marketing, writing, law, electronics, languages and other fields to support the learners in entering the job market, changing fields, exploring new interests or gaining a promotion.
Consumer Behaviour course is being offered by edX to give the learners an introduction to the behavioural perspectives. The participants will learn about consumer behaviour, its connection with marketing and organization, brand differentiation and lifestyles, how digitalization has influenced consumer behaviour, marketing mix, positioning, segmentation, and their connection to the consumers.
They will understand how consumers form brand perceptions, learn about it and create associations with it and the perception of the consumers while making decisions. They will be trained to apply consumer behaviour concepts to marketing realities, acknowledge the practical applicability of a subjective field like Consumer Behaviour. The Consumer Behaviour course provides for theoretical as well as the practical knowledge of Consumer Behaviour.
The Highlights
- Online learning mode
- 6 weeks course
- 2-4 hours of weekly learning
- Video transcripts
- A course certificate is given by edX and IIMBx
- Course instructor from IIMB
- Shareable certificate
- Introductory level course
- Course schedule
Programme Offerings
- assessments
- Video transcripts
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 12442 | yes | IIM Bangalore |
Eligibility Criteria
Education
As this is a course in basic principles of management, a reading of any book on this topic will be beneficial for the candidates who wish to register for this Consumer Behaviour certification course.
Certification Qualifying Details
Participants shall receive a course certificate for the Consumer Behaviour course upon securing a passing score in the course and paying the certification fees.
What you will learn
Successful completion of the Consumer Behaviour course will give the participants an understanding of the following:
- They will understand the basics of consumer behaviour.
- They will learn about the theories of Segmentation and Brand Positioning.
- They will understand the practical application of consumer behaviour concepts.
- They will acknowledge the consumer's perception while decision making.
- They will grasp how consumers develop brand perceptions.
- They will learn about various marketing mix elements.
- They will be able to examine how marketing, organizations and the environment affect consumer behaviour.
Who it is for
This course shall be suitable for the following candidates:
- Candidates working in marketing/ advertising / retailing /brand management/marketing research/ sales management or in the field of consumer fast-moving goods /durable services/goods.
Application Details
Follow the below-mentioned steps to enrol for the Consumer Behaviour course:
Step 1: Refer to the given URL for course website: https://www.edx.org/course/consumer-behaviour
Step 2: An edX account is required to enrol for any course.
Step 3: After creating an account, candidates will be given audit access to the course.
*Kindly note, as the course, has been archived, candidates will only get audit access to the course. They can contact the support team to inquire regarding the verified track access.
The Syllabus
- Consumer behaviour – the importance
- Module overview
- Culture and consumer behaviour
- Frameworks of consumer behaviour
- Additional resources
- Activity- discussion
- Digitalization and consumer behaviour
- Marketing mix elements
- Module overview
- Segmentation and brand positioning
- Brands and value
- Activity- discussion
- Targeting and positioning
- Psychographics
- Additional resources
- Activity- discussion
- Brand positioning and consumer behaviour
- Decision-making influencers
- Module overview
- Consumer decision making
- Role of culture
- Role of emotions
- Experiential utility
- Social judgment theory
- Additional resources
- Perception and branding
- Module overview
- Sensation and attention
- Applications of perceptions
- Additional resources
- Application of perception
- Attributes of perception
- Conclusion
- Learning: types and importance
- Module overview
- Classical conditioning theory of learning
- Activity: let's discuss
- Additional resources
- Conceptualization of consumer behaviour
- Module overview
- Applications of consumer behaviour
- Conclusion
- Interviews with experts
- Final examination preparation
- Guidelines
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
Yes, participants can share the consumer Behaviour courses they have enrolled for on social media Facebook and Twitter.
The course does not have any fixed timing for classes. The lectures are pre-recorded so that the participants can view the course at any time.
Video transcripts for this Consumer Behaviour course have been made available in the English language only.
The participants who have completed their identity verification will be given a course certificate upon course completion.
Participants can retake a course by enrolling themselves for a future session upon payment of certification fees.
Participants have to un-enrol from the Consumer Behaviour course within 14 days of course starting or course purchase to get a refund of the course fees.
Candidates can be given financial assistance by edX up to five times a year.
Yes, edX is available on the application. Candidates can download the edX application from the Google play store or the Apple app store.