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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Video and Text Based

Course Overview

The surge in digitalisation backed by advancements in the telecom sector has changed the entire global business scenario. Every business, small, medium, large or multinational, is constantly engaged in adapting and improvising with the rapid changes that the wave of digitalisation has brought along. And amidst all these, traditional marketing has witnessed a paradigm shift with the strong and promising role of digital marketing in the prevailing scenario.

With the shift from traditional brick-and-mortar showrooms to online, virtual stores, digital marketing plans and strategies have assumed great significance. It is observed that, for any business to compete, sustain as well as thrive in this era backed by digitalisation, it is highly relevant to create and implement digital marketing strategies using various innovative tools and techniques that the area has to offer.

The Digital Marketing for Business Growth by Indian Institute of Management Bangalore (IIMB) has been designed to equip the participants with valuable insights on various dimensions of digital marketing. The programme aims at disseminating information on the use of innovative tools and techniques like social media marketing, web analytics, content strategy, influencer outreach and digital marketing budget, to assist the participants in creating and implementing digital marketing campaigns for the successful growth of their businesses.

The Highlights

5-day programme on Digital Marketing
Sessions with a compact duration of 1:15 minutes
Live campaigns and lectures
Case studies, group work, presentations
Reputed faculty and industry leaders

Programme Offerings

Case Studies
Group Projects
Audio Visual
Live Campaigns
Lectures
Presentations

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Bangalore

Digital Marketing for Business Growth

Digital Marketing for Business Growth	Fees in INR
Residential Fee(excluding GST) :	Rs. 1,35,000
Residential Early Bird Fee(excluding GST) :	Rs. 1,21,500
Non-Residential Fee(excluding GST) :	Rs. 1,10,000
Non-residential Early Bird Fee(excluding GST) :	Rs. 99,000

Note: Prices may vary. Kindly check the official website for the latest information.

Eligibility Criteria

Work Experience

Please note: There is no specific information available for work experience.

The Digital Marketing for Business Growth course is specially designed for middle and senior level professionals seeking in-depth understanding of digital marketing. The Digital Marketing for Business Growth programme will also be useful and informative for sales executives, marketing professionals, aspiring entrepreneurs, B2C and B2B professionals as well as general managers.

Certification Qualifying Details

Upon successfully completing the Digital Marketing for Business Growth clases, the participants will be awarded a certificate of participation issued by Indian Institute of Management Bangalore (IIMB).

What you will learn

Digital marketing skillsSEO skillsKnowledge of Web AnalyticsSocial media skillsSocial Media MarketingAdvertising skills

Participants of Digital Marketing for Business Growth certification course will gain useful insights on:

Existing, upcoming and future trends in digital marketing
Tools and techniques of digital marketing
Preparing and implementing strategy for digital marketing
In-depth understanding of key social media tools like Facebook, LinkedIn, Twitter
Using web analytics and metrics to gauge digital marketing efforts
Using various digital marketing mediums for escalating business growth
Understanding usage and application of tools like search engine optimization, search engine marketing, online PR and influencer marketing
Budget allocation and cost reduction of digital campaigns
Making effective use of mobile marketing and display advertising

Who it is for

EntrepreneurSales Representative

The Digital Marketing for Business Growth has been designed for:

Senior and middle-level managers/digital marketing executives/professionals aspiring to gain insights on nuances of digital marketing
The programme will also prove to be beneficial for marketing and sales staff
Existing and aspiring entrepreneurs will find the programme useful and informative
B2B and B2C professionals will also benefit from the programme

Admission Details

Applicants of the Digital Marketing for Business Growth certification course are required to follow the below-mentioned steps to enrol for the programme.

Step 1. As the first step in the admission process, click on the “APPLY ONLINE” button located on the right side of the programme URL mentioned below: https://www.iimb.ac.in/eep/product/152/Digital_Marketing_for_Business_Growth2?management=Marketing&addurl=S00711&Ref=IIMBsite

Step 2. Create login credentials and sign up as a new user filling out the required details in the form.

Step 3. Proceed to log in and thereafter, fill the online application form.

Step 4. As per the guidelines download the proforma invoice of the programme.

Step 5. Make the payment of programme fees and download the original invoice generated.

Step 6. IIMB will verify the payment made by the applicant. Thereafter, IIMB will send the payment acknowledgement to the applicant.

Step 7. Upon selection of the applicant for the programme, IIMB will send the offer letter to the applicant 10 days prior to the programme commencement date.

Application Details

Applicants of the Digital Marketing for Business Growth course are required to duly fill in basic information along with other mandatory details in the application form.

The Syllabus

Instructors

IIM Bangalore Frequently Asked Questions (FAQ's)

1: What will be the Digital Marketing for Business Growth Pedagogy?

Digital Marketing for Business Growth will make use of pedagogical tools like case studies, discussions, group assignments, running live campaigns, presentations and audio-visual tools.

2: What will be the session duration for Digital Marketing for Business Growth certification course?

IIMB will facilitate enhanced learning for the participants by conducting sessions of 1 hour and 15 minutes each. Approximately 4 sessions will be conducted every day during the programme duration, with appropriate breaks between sessions.

3: Who can participate in the Digital Marketing for Business Growth course ?

Digital Marketing for Business Growth is designed for middle and senior-level managers, executives and professionals. In addition, the programme will also be best suited for B2C and B2B professionals, general managers, entrepreneurs and marketing and sales staff.

4: What is the process for refund of programme fee?

In case of cancellation from the programme, the applicant must request for refund of the fee at least 15 days prior to the programme commencement date. In the case of non-selected candidates, IIMB will refund the fees to those individuals or the sponsor organization accordingly.

5: Who is eligible for a certificate of participation?

The participants will have to successfully complete the Digital Marketing for Business Growth Batch - 3 training and satisfy the programme requirements in order to become eligible for a certificate of participation, which will be issued by Indian Institute of Management Bangalore.