Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.
The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.
The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.
The Highlights
- Online classes
- Comprehensive curriculum
- Trained faculty
- English lecture video
- Certification
Programme Offerings
- English lectures
- Free content
- Postgraduate-Level Core Course
- videos
- Study material
- IIM B expert instructor
- Swayam accreditation
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bangalore |
Eligibility Criteria
To get the Introduction to Marketing Essentials certificate, the candidate must secure a minimum of 40% in the internal assignments and the proctored external assessment.
What you will learn
After you obtain your Certificate in Introduction to Marketing Essentials, you will have a thorough understanding of:
- Essential and basic concepts of marketing.
- Effective strategies of marketing along with its various types.
- Concrete foundation knowledge of current marketing industry trends.
- Concepts of targeting, positioning and promoting.
Who it is for
The Certified Course in Introduction to Marketing Essentials is for people like:
- Graduates
- Fresher
- Junior marketing executives aiming at higher positions
- Marketing account managers
- Anyone willing to upskill
Admission Details
Access the learning content for the Introduction to Marketing Essentials course by following these few simple steps:
- Visit the course’s official webpage.
- You will find all the necessary course details here.
- Continue with the enrollment by registering as a user with Swayam.
- Locate the “sign up” or “register” button and submit all the required information.
- You can join the course after completing the registration.
Application Details
There is no application form for the Introduction to Marketing Essentials training. The aspirant can register for the course by simply signing up as a user with Swayam. To enrol, the aspirant needs to provide the portal with a username, password, and email address.
The Syllabus
- Introduction to Marketing
- Definition of Marketing
- Entities that can be marketed
- Marketing from an organization's viewpoint
- Types of markets
- Difference between marketing and selling
- Concept of segmentation
- Bases for segmentation
- Targeting
- Targeting strategies
- Introduction to Differentiation and Positioning
- Differentiated, Undifferentiated and Niche marketing
- Differentiation parameters
- Competition
- Positioning
- Meaning and levels of product
- Product classification
- Product mix concept
- Brand and brand decisions
- Introduction to Pricing
- Pricing decisions
- Introduction to Distribution
- Distribution channels
- Channel design and management
- Introduction to Promotion
- Promotional vehicles
- Product life cycle
Evaluation process
On completion of the online training in Introduction to Marketing Essentials, you need to appear for a computerised exam at designated centres. This test accounts for a total of 75%, and you must secure at least 40% in the exam to qualify.
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
No, the Certified Course in Introduction to Marketing Essentials is a postgraduate level training.
The Introduction to Marketing Essentials online training is a six-week programme.
Yes, the Introduction to Marketing Essentials is a graded certificate course.
Anyone willing to gain industry knowledge and skills about marketing can apply for this course.
No, Swayam does not provide placement assistance to the candidates.