Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Certificate Course in Introduction to Retail Management by Swayam aims at educating students about the basics of retail management. The course helps in imparting knowledge about the essentials of retail management in today’s market. This training by Swayam is a comprehensive six-week programme plotted around retail management.
The Introduction to Retail Management course is a postgraduate-level core programme in the field of management studies. Swayam allows you to learn under the guidance of an experienced faculty to ensure a high standard of education. Dr Ashis Mishra, from the Marketing Area at the Indian Institute of Management Bangalore (IIM-B) will lead the course.
The Introduction to Retail Management training programme will help you understand how retail business functions and what are the significant issues and challenges faced by a retail manager. The curriculum includes in-depth learning content about the competition, strategy, management, crucial terms, financial concepts, and pricing theories involved in the retail industry.
The Highlights
- Online classes
- Mentored exam
- Vast syllabus
- Expert faculty
- Certification
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bangalore |
Eligibility Criteria
To receive your Introduction to Retail Management certificate, you need to secure a minimum of 40% in your internal assignments and the final exam.
What you will learn
After you receive your Certificate Course in Introduction to Retail Management, you will have a stronghold on the following topics:
- Introductory overview and understanding of retail management.
- Functions and responsibilities of a retail manager.
- Challenges and issues faced by a retail manager.
- The concepts, terms, and theories of the current retail industry.
- The application of various retail management models.
Who it is for
The Certificate Course in Introduction to Retail Management is for individuals like:
- Graduates
- Fresher
- Retail executives
- Retail managers
- Retail junior executives aiming for higher job positions
- Junior managers applying for senior positions in retail chains
- MBA aspirants
- Anyone willing to upskill
Admission Details
Enrol in the certificate course in Introduction to Retail Management by following these few simple steps:
- Log onto the course’s official webpage.
- This page enlists all the necessary course details.
- Continue with the enrolment by signing up as a user with Swayam on the portal.
- Find the “sign up” or “register” button and provide all the needed information.
- You can avail of the course on completion of the registration.
Application Details
You don’t have to fill an application form to register for the online course in Introduction to Retail Management. You can simply register for the course by signing up as a user with Swayam on their website. You need to provide a username, password, and email address to register for the programme.
The Syllabus
- What is retailing?
- How does retail business work
- Characteristics of Retail Business
- Roles & Responsibilities in Retail Business.
- Retail Focus/Significance of Retail Business
- Manufacturer – Retailer Relationship Change
- Terminologies in Retail Business
- Philosophy of retail formats classification
- Various basis of classification of retail formats
- Ownership based classification
- Strategy mix based classification-Food & Grocery
- Strategy mix based classification-General Merchandise
- Non-traditional classification
- Evolution of retail formats
- Business model-Planning-Strategy
- Retail Competition
- Retail strategy
- Strategic profit model
- Profit management path
- Asset management path
- Merchandise Financials
- Merchandise process
- Inventory management
- Store plan
- Factors Influencing retail pricing
- Pricing methods
- Pricing implementation & adjustments
- Communication strategy
- In store promotions
- Elements of retail promotion mix.
Evaluation process
To receive your certificate in Introduction to Retail Management, you will have to appear for a computerised exam that will be held at designated exam centres. The exam accounts for a total of 75%. To qualify for the certificate, you need to secure a minimum of 40% in the exam.
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
Retail management helps in ensuring the smooth functioning of your retail products till it reaches the consumer. Customer assistance skills are taught under retail management that assist in lifting the brand by gaining consumer’s trust.
A retail manager can earn anywhere between 4-8 lakhs.
Yes, you can register for the Certificate Course in Introduction to Retail Management after your diploma to kick start your career as a retail manager.
Yes, the Certificate Course in Introduction to Retail Management is an online course. Although, the candidate will have to appear for a computerised exam at designated exam centres.
No, there is no mandatory attendance percentage for Certificate Course in Introduction to Retail Management.