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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
An effective and efficient process for conceiving, developing, and successfully launching novel products or services is vital to gain a competitive advantage in most industries of the market. The New Product Development course comprises key concepts of kinds of product development tactics. These concepts will help you become an asset to your organisation.
The Swayam New Product Development programme will help the learners answer the many difficult questions they may have related to new product development. It will explain the different dimensions of the topic. Further, Mr Ganesh N Prabhu mentors this course. He is a faculty member at the Indian Institute of Management Bangalore.
The New Product Development certification course covers the entire process of new product development from the initial idea to its actual launch. The course actively covers multiple areas like design, manufacturing, strategy and marketing. And, after completing the course, you can obtain a certificate by attempting the end-course exam.
The Highlights
- Core course type
- Ongoing course
- Six-weeks duration
- Postgraduate-level programme
- Management studies course category
- Online training
- Expert course mentors
- Free enrolment
- Course certificate
Programme Offerings
- video lectures
- Online study material
- Self-paced study
- Course completion certificate
- Expert Faculty
- An IIM-B Offering
- free enrollment
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bangalore |
- The Swayam New Product Development online course is a cost-free programme. You can register for the course without paying any fee.
- But, you must pay a certain fee to register for the course-end examination. The exam is mandatory to receive the course certificate.
Eligibility Criteria
To receive the certificate of completion, candidates must take the compulsory exam after the Swayam New Product Development course. They must secure at least 40 percent marks in both, the internal assessment and the course-end examination. Failing to score the minimum required average in either, will result in ineligibility for the certificate.
What you will learn
After thoroughly studying the New Product Development training course, students will learn the following:
- How emerging market companies gain competitive advantage
- Design and development of locally relevant products
- Product validation
- The whole product development process
- Product ideation to eventual launching with an appropriate business model
- NPD launch
- The reason behind the acceptance of only some new products or services by consumers
Who it is for
Admission Details
Joining the New Product Development course on Swayam is pretty simple. Just follow the given steps:
- Search for the “New Product Development” course in the search bar of Swayam’s official website.
- Login or signup using the “Sign-in/Register” option present on the course-specific webpage. You can use your existing accounts like Google, Microsoft, or Facebook, to sign in.
- You will receive an email verification message in your inbox. Verify your email address and proceed further.
- Now, fill in your details and submit them to start learning.
The Syllabus
- Introduction
- Business Models for New Products
- Managing Product Development
- Identifying New Product Opportunities
- Market Research for New Product Development
- Building Markets and Creating Demand for New Products
- Intellectual Property Issues in Product Development
- New Product Business Plans
- Strategy Consulting for New Products
- Building Markets and Creating Demand for New Products
- Intellectual Property Issues in Product Development
- New Product Business Plans
- Strategy Consulting for New Products
- Designing Products for Emerging Markets
- Design Thinking for New Products
Evaluation process
There is a computer-based exam that is compulsory to receive the certificate for the New Product Development course. Candidates will be required to be present at the allotted exam centre. A hall ticket and a government photo ID card for verification purposes are compulsory.
Questions may include checkboxes, multiple-choice questions, and fill in the blanks. Candidates will be eligible for a certificate for the New Product Development course only if they secure 40 percent marks or more in the exam and weekly assignment as well.
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
The course instructor is Mr Ganesh N Prabhu, who is a Professor of Strategy at the Indian Institute of Bangalore (IIMB).
Product development aims at promoting and maintaining an organisation’s market value and shares by satisfying consumer demands. To learn more, you can enrol in the New Product Development programme by Swayam.
The attainment of a certificate is not just dependent on the completion of modules but also on the final exam that a candidate has to take.
The Swayam New Product Development course is a six-week course.
The New Product Development online programme is a postgraduate-level training.