Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.
Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes.
Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.
The Highlights
- Online core learning
- Free English video lectures
- Course category- Management studies
- Ongoing programme
- Weekly internal assignments
- Programme level-postgraduate
- Duration-6 weeks
Programme Offerings
- digital learning
- Swayam and IIMB certificate
- online videos lectures
- email alerts
- Postgraduate-level course
- Intermittent Assignments
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bangalore |
Enrollment and learning material for the Quantitative Marketing Research training course is offered to candidates free of cost. They can access all course materials and complete the modules. If they wish to earn the certification, the final exam requires a course fee.
Eligibility Criteria
For earning a certification in the Quantitative Marketing Research course, the candidates are required to appear for the final computer-based exam conducted in designated exam centres. It is an online exam, and the candidates have to score the marks necessary to obtain a certificate in this course.
What you will learn
Upon finishing all the modules of the Quantitative Marketing Research course, you will have learned the following:
- Learn about quantitative market research projects- Design, interpretation, and implementation
- Understanding value and WTP
- Learning about Segmentation, targeting, and positioning (STP) – definition and examples
- Discussion of ethical dilemmas and influencer marketing
Who it is for
Admission Details
Follow the steps if you want to study the Quantitative Marketing Research course:
Step 1. After reaching the website.
Step 2. Select ‘Quantitative Marketing Research course’ under the 'Ongoing Courses' section.
Step 3. ‘Join’ the course.
Step 4. Lastly, fill in your contact details and email address to start learning.
Application Details
To sign up for the Quantitative Marketing Research programme, you need to register with Swayam with an account. After successful registration, log in with your email-id and fill in your details as needed.
The Syllabus
- Setting the Framework •
- Elements of Value
- Value and Willingness to Pay (WTP)
- An Example: WTP
- From Problem Definition to Decision Making
- Exaggeration Bias
- Second Price Auctions
- The Van Westendorp method
- Conjoint Analysis
- Defining Survey
- Asking the Right Questions
- Common Pitfalls in Survey Design
- Construct Validation
- Likert Scale
- Cronbach’s Alpha
- Defining STP
- An Example: STP
- k means clustering algorithm
- Application of k means clustering to market segmentation
- Ethical Dilemmas
- Price Discrimination
- Privacy and Targeted Advertising
- Influencer Marketing
Evaluation process
The candidates are required to register and write the proctored exam conducted in person in one of the designated exam centres. The split of weightage is 75% weightage for the final exam + 25% weightage for weekly assignments.
The Quantitative Marketing Research certificate is provided if the candidate scores a minimum of 40% weekly assignments and a minimum of 40% final exam. If the learner scores less than 40% in either exam or weekly assignments, he will not get the certificate.
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
Quantitative Marketing Research is an ongoing programme.
The Quantitative Marketing Research course is on the postgraduate level.
Six weeks.
No, the candidates have to appear for the final online exam at designated exam centres.
A computed based exam is conducted for the Quantitative Marketing Research course.