Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
edX supports the learners in getting a job, changing fields, gaining a promotion, or pursuing new interests by offering courses in diverse fields such as law, biology, languages, writing, engineering, and other fields.
Services Marketing: Concepts & Applications course by edX has been built by experienced faculty to give the learners exposure to the various concepts of marketing services. New services are being introduced regularly and many of them have changed the industry and economy.
This course will equip the learners to analyse the opportunities and challenges faced in marketing and managing services. They will learn about the features of services and their implications on design, conceptualization, delivery, the importance of coordinated organizational effort through marketing, operations in delivering superior service, human resources, and the practices across business models and industries. They will be able to apply the frameworks and models in diverse service contexts through industry-relevant examples and research.
The self-paced course on services marketing concepts can be pursued in two varied tracks, namely, the paid and free. In the paid track, the candidates will be rendered unlimited access while in the free track, they will have only limited access to the programme.
The Highlights
- Online course
- 6 weeks course
- Self-paced programme
- 3-5 hours of weekly learning
- Course Schedule
- Video transcripts
- Introductory level course
- A course certificate is given by edX and IIMBx
- Course instructor from IIMB
- Shareable certificate
Important dates
Enrollment Date
Start Date : 06 Jul, 2024
End Date : 31 Dec, 2024
Programme Offerings
- Video transcripts
- assignments
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 15782 | yes | IIM Bangalore |
Audit access to the course is being given free of cost. To receive a certificate, candidates have to upgrade the course by paying Rs. 15,782
Fee details for Services Marketing: Concepts & Applications course
Particulars | Amount |
Course fees | NIL |
Verified track fees | Rs. 15,782 |
Eligibility Criteria
Certification Qualifying Details
In order to receive a course certificate for Services Marketing: Concepts & Applications course participants have to secure a passing score of 60% and pay the fees for course certification.
What you will learn
As the Services Marketing: Concepts & Applications course comes to end participants will have developed an understanding of the following:
- Learn the fundamentals of services marketing.
- Understand the tactical and strategic aspects of services marketing.
- Grasp the concept of branding services.
- Acknowledge the concepts of the services marketing mix.
- Able to deliver valuable service.
- Capable enough to achieve service quality and excellence.
- Understand the importance of physical evidence in services marketing.
- Able to strategize advertising and promotions.
- Grasp the concept of brand and its uses.
Who it is for
Services Marketing: Concepts & Applications course will be beneficial for the following candidates:
- Candidates keen on gaining knowledge about the concepts of services marketing.
- Candidates aspiring to develop their career in marketing services.
Application Details
Learners who aspire to register for the Services Marketing: Concepts & Applications course should observe the given steps:
Step 1: Open the course website using the given link https://www.edx.org/course/services-marketing-concepts-applications
Step 2: Make an account with edX to continue with the registration.
Step 3: After an edX account has been created, audit access of the course will be made available to candidates.
*Kindly note, this course has been currently archived, only audit access to the course is available. Candidates can reach out to the officials to inquire about the verified track access.
The Syllabus
- Consumer behaviour
- Service encounters
- Strategic & tactical aspects of services marketing
- Nature & characteristics of services
- Introduction
- Expert insights
- Expert insights
- Brand equity in services
- Product level framework
- Flower of services
- New service development
- What is a service product?
- Branding services
- Pricing program
- Digital marketing
- Expert insights
- Communication strategy & implementation
- Advertising services
- Internal marketing
- Pricing challenges
- Revenue management
- Methods of service delivery
- Role of intermediaries
- Application of service blueprint
- Service process
- Franchising
- Developing a service blueprint
- Self-service technologies (ssts)
- Expert insights
- Service environment
- Frontline service employees
- People management strategies
- Servicescape model
- Designing servicescapes
- Service leadership & service climate
- Expert insights
- Delivering value
- Service quality
- Enabling service excellence
- Customer loyalty
- Service failure & recovery
- Expert insights
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
The course is for six weeks. Participants are expected to invest 3-5 hours a week to complete this course.
There are no fixed timings for course classes. The course lectures are pre-recorded videos to enable the participants to view the course content at any time.
Video transcripts of the course content are in the English language only.
Identity verification is necessary for the participants to receive a course certificate.
In case the participants do not pass a course, they can retake the course by registering for a future session after payment of certification fees.
To be eligible for a refund, participants have to unregister from the course within the 14 days period of course starting or course purchase.
The assessment shall have scenario-based questions and multiple-choice questions.
Participants will be given graded and non-graded assessments during the entire course. There shall be 6 graded assessments.