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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bodh Gaya |
The Syllabus
Module 1: Introduction to Marketing Management
- Understanding marketing as a value-delivering task
- Studying marketing environment, contemporary Indian marketing environment, analyzing industry and competition
- Differentiating and positioning the marketing offering
- Strategic planning at the corporate level and marketing planning at the business level
Module 2: Consumer Behaviour
- Introduction to the realm of consumer behavioUr from economic, sociological, and psychological perspectives
- Exposure to the tools and techniques used in understanding consumer buying psychology
Module 3: Integrated Marketing Communication
- Discussion on the suitability of different communication techniques used in marketing communication
- Details of various promotional activities in creating awareness about a product/service
Module 4: Sales and Customer Relationship Management
- Discussion on basic concepts of sales and customer relationship management
- Practical examples of sales force effectiveness, sales process frameworks, customer relationship management techniques, and customer service quality frameworks
Module 5: Strategic Marketing
- Discussion on the application of key frameworks of marketing strategy
- Understand how to create a marketing plan and associated documentation
Module 1: Introduction to Digital Marketing
- Introduction to digital marketing and its significance in today’s time
- Traditional marketing vs digital marketing
- Digital marketing process
- Project assignment and discussion
Module 2: Website Planning and Development
- Understanding domain and Webhosting
- Content management
- Building website/Blog using CMS WordPress
- Using WordPress plug-ins
- Hands-on session on WordPress
Module 3: Search Engine Optimisation
- Introduction to Search Engine Optimisation, keyword research, and keyword planner tools
- On-page SEO techniques- Indexing, keyword placement, and content optimisation
- Yoast SEO Plug-in: Hands-on session on SEO
- Off-page SEO techniques
- Google Analytics: Introduction and significance
- Google Analytics interface, and set-up
- Monitoring traffic and generating performance reports
Module 4: SEM & E-mail Marketing
- Pay Per Click Advertising: Introduction
- Pay Per Click Advertising: Google AdWords, types of bidding strategies, designing and monitoring search, display, and video campaigns
- Email Marketing: Introduction and significance
- Designing E-mail Marketing campaigns using Mail Chimp, building E-mail lists and sign-up forms
- Email Marketing strategy and monitoring
Module 5: Social Media Marketing
- Importance of Social Media in the current business scenario
- Types of Social Media platforms
- Introduction to Facebook Marketing: Setting up a Facebook advertising account, Understanding Facebook Audience, and its types, Designing Facebook advertising campaigns; working with Facebook Pixel
- Introduction to LinkedIn Marketing: Developing digital marketing strategy in Integration Form
- Introduction to YouTube Marketing
Module 6: Digital & Social Media Strategy
- Understanding IMC
- Planning: STP and formulating objectives
- Planning: Media and content
- Execution: Campaign testing and execution
- Spending decisions
- Basics of KPIs
- Online Reputation Management
Module 7: Digital & Social Media Analytics
- Understanding data types in Digital and Social Media
- Social listening to understand an organisation’s reach and sentiment
- Understand the role of Data Mining in predicting consumer behaviour
- Product development and advertising messaging
Module 8: Introduction to Programmatic Way of Digital Advertising
- Marketing automation to engage customers
- Real-time bidding
- AI/ML applications
- Customer lifecycle
Module 9: Road Ahead
- Implementing Digital Marketing tools and techniques in your organisation
- Leading and managing Digital Marketing teams
Module 10: Capstone Project
Instructors
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4 Oct'24, 05:23 AM
3 Oct'24, 06:31 AM
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1 Oct'24, 11:28 AM
1 Oct'24, 10:46 AM
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27 Sep'24, 12:00 PM
27 Sep'24, 06:22 AM
20 Sep'24, 05:06 AM
30 Aug'24, 12:10 PM
28 Aug'24, 04:33 AM
28 Aug'24, 04:30 AM
14 Jul'24, 05:31 PM
11 May'24, 11:28 AM
13 Mar'24, 06:24 AM
29 Feb'24, 06:05 AM
27 Feb'24, 10:32 AM
13 Feb'24, 06:25 AM
4 Oct'24, 05:58 AM
4 Oct'24, 05:23 AM
3 Oct'24, 06:31 AM
1 Oct'24, 12:02 PM
1 Oct'24, 11:28 AM
1 Oct'24, 10:46 AM
1 Oct'24, 06:02 AM
27 Sep'24, 12:00 PM
27 Sep'24, 06:22 AM
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