Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Programme on Digital and Social Media Marketing Strategy Certification Course is a Long Duration Programme, which is a part of the Functional Programme of Indian Institute of Management-Calcutta that intends to provide candidates with in-depth knowledge about the prevalent digital and social media marketing scene, which are arguably considered as the future of marketing. It is a 9-month programme covering 3 modules (2 months each), that includes digital as well as in-campus sessions. The sessions are delivered 4 days a week.
Executive Programme on Digital and Social Media Marketing Strategy Certification Course by IIM Calcutta is directed by Professor Indranil Bose and Professor Saravana JaiKumar L of the IIM-Calcutta Faculty. After successfully completing the IIM Calcutta Executive Programme on Digital and Social Media Marketing Strategy Online Course, the candidate would be provided with a certificate, and also inducted into the IIM-C Executive Education Alumni section, allowing him/her to enjoy the future benefits.
The Highlights
- Nine month course with four classes a week
- Interactive and experiential classes
- Expert guidance
- Digital and social marketing trends and assessment
- Real-world project discussions
- Certificates issued after course completion
Programme Offerings
- Certificate
- Online Classes
- Industry experts
- Interactive classes
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Calcutta |
Eligibility Criteria
Work experience
The candidate should be working presently and also have a minimum of two years of work experience for pursuing Executive Programme on Digital and Social Media Marketing Strategy online course.
Education
To take the Executive Programme on Digital and Social Media Marketing Strategy training, candidates should be a graduate with a minimum of 50 percent marks, an aggregate of 3 to 4 years. The degree should be recognised by UGC/AICTE.
What you will learn
After receiving the Online Executive Programme on Digital and Social Media Marketing Strategy Certification Training, candidates would have developed a new skill set regarding Marketing. Some of them include
- Executive Programme on Digital and Social Media Marketing Strategy Certification Course by IIM Calcutta aims to provide a basic foundation to marketers who want to opt for specialisation in digital and social media marketing strategies, and also to broaden the candidate’s understanding of this field.
- Social Media Marketing Techniques in the form of basic principles and practices of Digital and social media marketing, in a detailed and precise manner.
- IIM Calcutta Executive Programme on Digital and Social Media Marketing Strategy Certification Course upgrades the candidate’s knowledge regarding the prevalent marketing trends, with particular emphasis on digital marketing over the decade.
Who it is for
The Executive Programme on Digital and Social Media Marketing Strategy Certification Course is of interest to the following people.
- Managers and Executives from Marketing, Product, and Sales function
- Marketing analysts
- Business owners, who intend on implementing digital media and social media campaigns in order to spread awareness, enhance brand value, generate leads and improve customer experience.
- Managers belonging to different functional areas or non-marketing backgrounds having a supporting role in an organization’s marketing strategies and activities might also find the programme useful and relevant.
Admission Details
In order to get admitted into IIM-Calcutta’s Executive Programme on Digital and Social Media Marketing Certification Course, candidates need to perform the following tasks in sequential order. Firstly, the candidate needs to fill the application form provided in the link. After that, candidates need to submit their required documents to the Hughes team. The submitted documents would be validated by Hughes' team. IIM-Calcutta will select the candidate after screening of his/her profile. After getting selected by the Institute, the candidate can officially join the programme.
Application Details
In order to apply for IIM-Calcutta’s Executive Programme on Digital and Social Media Marketing Strategy Certification Course, candidates need to click on https://iimc.emeritus.org/iimc-executive-programme-on-digital-and-social-media-marketing-strategy/ to apply.
Step 1: The application form is available In this website. Candidates need to enter the basic details such as Full Name, Phone Number, Email ID, Company Name, Preferred Institute, Preferred Programme, Preferred City and Preferred Centre.
Step 2: Documents will be verified by Hughes team
Step 3: IIM Calcutta team will select the candidates after screening their profile
Step 4: Join the programme
The Syllabus
- Search Engine Marketing and Simulation
- Web Design and Content Marketing
- Analytics
- Social Media Marketing
Instructors
IIM Calcutta Frequently Asked Questions (FAQ's)
Long Duration Programmes (LDP) are conducted by IIM-Calcutta to help working professionals know about management facets. Both the online and offline sessions are held in the evenings to ensure not every candidate can attend the class.
The classes are conducted by IIM-Calcutta faculty. In some cases, industry experts are invited to share their experience and business opinions.
The teaching method has an expansive teaching style and approaches. The classes are highly interactive. The lectures also include general discussions, real-life case studies and corporate examples.
On completing the Executive Programme on Digital and Social Media Marketing Strategy classes successfully candidates will get a certificate from IIM-Calcutta. All evaluations and examinations are carried out by IIM-Calcutta.
After successfully completing the Executive Programme on Digital and Social Media Marketing Strategy Certification Course by IIM Calcutta, a candidate is inducted in the Alumni section of IIM-C Executive Education. Candidates also get certain benefits such as a 5 percent discount on any further Long Duration Programme.