Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English |
Course Overview
The ‘Pricing to drive Profits’ course is developed for the students to learn about the different aspects and principles of pricing that impact the business development process of the firm. This program is provided by the Indian Institute of Management Calcutta for students who are interested in learning about the fundamentals of pricing.
The course director for this management development program is Prof Ritu Mehta from the department of marketing at IIM Calcutta. The students of this training program are engaged with concepts of pricing strategies that enhance the business management techniques for growth while analyzing the pros and cons of the various pricing techniques, and models to identify the economic and behavioral foundation of pricing. This marketing management course enables the students to gain a comprehensive understanding of the concepts through lectures, discussions, videos, exercises, and case studies. The ‘Pricing to drive Profits’ program ensures the students with a practical learning experience with the pricing simulation exercises.
The Highlights
- Offline course
- Live sessions
- Four days program
- Management development training
- IIM Faculty
Programme Offerings
- videos
- discussions
- Interactive activities
- Case Studies
- Pricing Simulation
- Offline lectures
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The students of the ‘Pricing to drive Profits’ program are provided with a benefit of a 10% discount on the course fee if their sponsoring organization nominates four students to the same program.
Pricing to drive Profits fee structure
Residential | Rs 120,000 |
Non-Residential | Rs 110,000 |
What you will learn
The ‘Pricing to drive Profits’ syllabus is structured for the students to explore the techniques and strategies involved in pricing which is a crucial part of profit-making in organizations. By the end of this course, the students will be able to gain an understanding of the following topics,
- Identify the present-day techniques for knowing the pricing decisions.
- Know about the pricing practices of the manufacturing and service sectors.
- comprehension of the role of the multifaceted pricing decision in the business world.
- Develop a competitive edge in the business with the help of pricing.
Who it is for
The ‘Pricing to drive Profits’ training program is designed for the senior level to mid-level managers in the sales and marketing domain such as the sales managers, marketing managers, product development managers, business development executives, business owners, and entrepreneurs who are interested in learning about the nuances involved in pricing strategies for profits.
Admission Details
The students who wish to apply for the ‘Pricing to drive Profits’ training course can register online through the website,
Step 1: Find the website for the course using the following link,
https://iimcal.ac.in/mdp/mdp-calendar
Step 2: Click on the ‘Apply Now’ link for the respective course.
Step 3: Enter the relevant information for registration.
Step 4: If selected, the candidate will be informed through the mail with the course fee details.
The Syllabus
Instructors
IIM Calcutta Frequently Asked Questions (FAQ's)
The course is provided by the Indian Institute of Management Calcutta.
The program is conducted for Four days.
You don’t need any prior knowledge in this domain to attend the classes.
The course director is Prof Ritu Mehta from the marketing department of IIM Calcutta.
No, students are required to attend the course offline only.