Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekdays, Weekends |
Course Overview
The Digital Marketing & Strategy training by Times Pro comprehensively covers the use of social media, mobile, and digital applications for various marketing campaigns. It will take a deep dive into different marketing concepts and how you can implement them in the digital world.
Moreover, the Digital Marketing & Strategy certification syllabus spans 12 months. All the classes will only be scheduled once a week, typically on weekends, and delivered through a mix of online and classroom sessions.
Other than the lectures, the Digital Marketing & Strategy course will also feature various learning materials, including simulations, case studies, and tool demonstrations. You will also need to sit for online assignments and exams from time to time.
At last, you will be working on a hands-on capstone project to practice your acquired skills with a real-time campaign. If you complete the Digital Marketing & Strategy training successfully, you will earn a certificate of completion from IIM Indore.
The Highlights
- Capstone project
- IIM Indore’s Executive Education Alumni status
- Certificate of completion from IIM Indore
- Exposure to in-demand tools
- The course runs for 12-months
- Direct-2-device mode of delivery
- Classes on weekends
- A mix of online and classroom sessions
- Simulations and case studies
- Tool demonstrations
- Online assignments and quizzes
- Case studies
- A 3-day campus immersion at IIM Indore
Programme Offerings
- Weekend classes
- Capstone Project
- simulation
- Case Studies
- Tool demonstrations
- Online assignments
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
- TSW charges a total of Rs. 10,000 along with the applicable GST charges for the Digital Marketing & Strategy programme.
- Of the total application fee, Rs. 5,500 is the registration fee and the rest of Rs. 4,500 is the programme fee.
- In case your application doesn’t get approved, TSW will not refund the application fee of Rs. 2,500.
- Instead of paying the entire course fee upfront, you can pay it in five easy instalments.
- Lastly, you will need to pay all the fees directly to BCCL.
Digital Marketing & Strategy fee structure
| Particulars | Amount (Excluding GST) |
| Registration Fee | ₹10,000 |
| Programme Fee | ₹1,81,000 |
| Campus Visit Fee | ₹12,500 |
| Total Fees (Excluding GST) | ₹2,40,000 |
*Note:
| |
Instalment Schedule
| Inst I | Inst II | Inst III | Inst IV | ||
| Date | At the time of application | Within One Week of Offer Letter Rollout Date | 10th July 2023 (excluding GST) | 10th September 2023 (excluding GST) | 10th November 2023 (excluding GST) |
| Total Fees (Excluding GST) | ₹10,000 | ₹60,000 | ₹60,000 | ₹60,000 | ₹54,200 |
- GST will be additional as applicable.
Eligibility Criteria
Either a diploma (10+2+3), a bachelor’s degree (10+2+4 or 10+2+3), a two-year master’s degree, or its equivalent from any recognised university (AICTE, UGC, DEB/AIU) is essential to join the Digital Marketing Certification Course. Additionally, you must have secured 50% aggregate marks or higher in all your years and possess a minimum of 2-year work experience after completing your qualifying education.
Certificate qualifying details
Moreover, there will be a continuous evaluation comprising assignments, quizzes, tests, and examinations. If you satisfy the minimum marks criteria in all of those, you’ll get the Digital Marketing & Strategy certificate from IIM Indore.
What you will learn
Doing the Digital Marketing & Strategy training course by Times Pro will make you adept at:
- Using analytical tools to assess the success of marketing efforts
- Strategising a Digital Marketing campaign
- Social media and digital applications
- Understanding the consumer mind
- Strategy creation and its execution
Who it is for
The certificate course in Digital Marketing & Strategy by TSW will benefit the following:
- Digital Marketing Executives who want to master strategy formulation
- Senior executives facing digital-traditional transformation issues or implementing digital marketing campaigns for their organisation
- Entrepreneurs/self-employed professionals looking for ways to boost their business digitally
- Executives who want to learn digital marketing tools and upskill or those looking to build a professional portfolio
- Agency executives who want to refresh their knowledge of digital marketing
Admission Details
- Check out the Digital Marketing & Strategy certification course here: https://timestsw.com/course/iim-indore-certificate-programme-in-digital-marketing-strategy/#link2.
- Scroll down to locate the application form.
- Provide the details as requested.
- Click on the ‘Apply Now’ tab to submit.
Application Details
Times Pro’s Digital Marketing & Strategy course has a short form you need to fill out to apply. Just enter your first name, last name, city, email ID, and phone number. Apart from this, you’re also required to provide your company name, designation, and experience.
The Syllabus
- Introduction to Marketing Management Process
- Understanding the Consumer
- Consumer Decision-making
- Market Segmentation Process, Identifying Segments for Profitability, and Target Marketing
- Positioning Product and Services and Positioning Strategies
- Understanding Customer Value
- Introduction to Digital Marketing
- Digital Marketing Landscape
- Understanding Digital Business Models
- Digital Marketing Strategy
- Introduction to Search Engines for Marketing Applications
- Introduction to Social Media Marketing
- Online Reputation Management and Online Brands
- Measuring and Evaluating Digital Campaigns
- Keyword Research – SEO and SEM
- Introduction to Paid Search
- Advanced Methods – Paid Search
- Social Media Dynamics, Consumer Behaviour, and Channels
- Content-driven Marketing, Co-creation
- Building Tribes and Communities
- Social Media and Online Reputation Management
- Digital Stores, Human-centred Design, Product Operating Model
- Online Advertising Principles and Fundamentals
- Websites, Landing Pages, and Microsites
- Advertising through Instagram, Facebook, LinkedIn, and Twitter
- Analytics, Attribution Modelling, and Marketing Optimisation
- Privacy and Online Marketing
- Brands and Brand Management
- Brand Equity
- Managing Brands in the Long-run
- IMC – What, Why, and How?
- Execution and Evaluation of IMC
- Crafting a Digital Strategy that Works
- Integrating Digital, Social, and Mobile with Traditional Channels
- Key Assumptions and Frameworks of Digital Strategy
- Introduction to Digital Marketing Analytics
- Budget Allocation Decisions
- Evaluating WOM Campaigns
- Attribution Modelling
- Social Listening and Analytics
- Selected Tool(s) for Analytics in Marketing
- Market Basket Analysis
- NLP-based Tools for Sentiment Analysis
- Overview of ML and AI Techniques
- Applications of ML and AI in Digital Marketing
- Introduction to Big Data Analytics
- Understanding Web Analytics
- Search Engine Optimisation/Search Engine Marketing
- Customer Relationship Management
- Business to Business Marketing
- Marketing of Services
- New Product Development using Digital Platforms
- Innovations in Digital Marketing
Evaluation process
Participants are evaluated based on quizzes, examinations, assessments, and tests, and you have to get the minimum pass marks in each of the above things mentioned so that a course completion certificate can be issued.
Instructors
IIM Indore Frequently Asked Questions (FAQ's)
TSW offers the programme via online and classroom-based sessions.
No, you’ll need to pay it separately
Yes, you’re required to maintain a minimum of 75% attendance for the final grading.
Since this course is aimed towards working professionals, there are no placement services.