Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Executive Programme in Digital Marketing training provides you with new technologies and skills that you require in order to sustain growth in the field of digital marketing. It helps you to understand the impact of digital marketing and the internet on consumer behaviour. Executive Programme in Digital Marketing certification by Emeritus in collaboration with IIM Indore helps you to analyze various models and processes of digital marketing. This programme aims to target customers, and constantly improve performance with the help of new advanced digital marketing technologies.
Executive Programme in Digital Marketing certification course is an 18 weeks fully online course that is designed for working professionals in this particular industry as well as for fresher who wants to pursue their career in this growing field. The director of the programme is Prof. Subiin Sudhir and is an Assistant Professor of Marketing at IIM Indore. Register yourself in this course to engage customers and become a digital marketing expert.
The Highlights
- Flexible Schedules.
- Offered by IIM Indore.
- 18 Weeks to Complete.
- Recorded Video Lectures.
Programme Offerings
- Balanced Learning
- Graded Assignments
- LIVE Webinar
- quizzes
- IIM Indore Executive Education Alumni Status
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
Admission to this course is based on first come first served. You can pay your Executive Programme in Digital Marketing certification fees in instalments also. Please note that GST is excluded from the amount, so at the time of payment, you have to pay a little more. If you enrol with your co-workers, a discount of up to 15% is available to the candidate.
Executive Programme in Digital Marketing Fee
Mode of Enrolment | Fee |
Paid Course | Rs 1,05,000 + GST |
Eligibility Criteria
Educational Qualification
Candidates having any degree or diploma from a university can apply for this course.
Certification Qualifying Details
To earn a certificate, participants must achieve a minimum score of 70% in the required assignments, they also have to successfully complete the capstone project (if applicable), and view at least 50% of the course videos.
What you will learn
By the end of the Executive Programme in Digital Marketing certification syllabus, candidates will learn modern business operations that are required for a better online experience. Candidates will also learn how to engage the customer and how to analyze data available online with the help of modern tools. Making strategies for better customer attention and executing goals-related plans is also a key concept of this course.
Who it is for
Executive Programme in Digital Marketing classes is designed for individuals who are in the following careers:
Admission Details
By following these steps candidates can apply for Executive Programme in Digital Marketing online course.
Step 1: Log in to https://iimi.emeritus.org/.
Step 2: Find your course on the website or direct access by using this link: https://iimi.emeritus.org/iimi-executive-programme-in-digital-marketing/.
Step 3: Click on the option of “Start Application Now” and continue your application.
Step 4: Fill up a simple form and continue.
Step 5: Finalize your application by paying the fee.
Application Details
To enrol yourself in this course, you need to fill up an application form. The form contains your personal details like your first name, last name, address, citizenship, gender, and phone number as well. After that, you need to provide your work experience, if any. You need to provide your job role, company name, and number of years you work. In the end, you need to provide your scanned copy of your graduation certificate and some ID proof as well.
The Syllabus
- Marketing Management Overview
- Concept of Perceived Value
- Needs, Wants and Demand
- Product Life Cycle
- Creation and Communication of Value
- Delivery and Exchange of Value
- Customer Segmentation and Targeting
- Consumer Positioning
- Marketing vs. Sales
- Role of Digital Media in Marketing Management
- Traditional vs. Digital Marketing
- The 4Ps of Marketing: Product and Price
- The 4Ps of Marketing: Place and Promotion
- The 4Ps of Marketing in Digital Ecosystem
- The POEM Framework
- Target Audience
- Target Selection and Positioning
- Target Audience: Apple iPhone
- Customer Profiles and Personas for Digital
- Why Create a Customer Persona?
- B2B Customer Persona
- Gathering Data
- Customer Touch Points and Moments of Truth
- Customer Journey
- Customer Journey Map
- Customer Journey Map: Example Two
- Customer Journey to Marketing Insights
- Organic Search and Keywords: Overview
- Fundamentals of Search Engines
- Search Engine: The Process
- Keywords and Keywords Search
- On-Page SEO
- Off-Page SEO
- Technical SEO
- App Store Optimization
- Competitor Research
- SpyFu: Demo
- Search Engine Advertising
- Role of Search Engine Advertising vs. SEO
- Keyword Planning
- Creation of Ad Copy
- Quality Scores
- Bidding Strategies
- E-Commerce
- SEO and SEA Synergy
- Setting up a PPC account
- Setting up a PPC Account : Demo
- Display Ad Types
- Display Ad Campaign Setup
- Video Ads
- Targeting Parameters
- Remarketing
- Social Media Strategy: Overview
- Social Networks and Role of Algorithms
- Types of Social Networks
- Social Media Audits
- Social Media Etiquettes
- Social media Calendar
- Types of Paid Social Media Ad Formats
- Audience Segmentation and Targeting for Social Media Ads
- Custom and Look-Alike Audiences
- Social Media Tools
- AWARIO: Demo
- Setting up campaigns on Facebook: Demo
- Setting up campaigns on Linked In: Demo
- Setting up a YT Campaign: Demo
- Setting up a Twitter Campaign: Demo
- Influencers, Communities and Online Reputation: Overview
- Word of Mouth Marketing
- Influencer Marketing
- Viral Marketing
- User Generated Content Campaigns
- Brand Communities
- Online Reputation Management
- Email marketing basics
- Email Service Provides
- Best Practices for Email
- Affiliate marketing
- Websites & Microsites
- Landing Pages and Its Sections
- Dissection of Successful Landing Pages
- How to Create Landing Pages?
- Mobile Apps
- Pricing Metrics
- ROAS and ROI
- Unit Economics
- Customer Portfolio Analysis
- What is Attribution
- Types of Attribution
- A/B Testing and Multivariate Testing
- Digital Marketing Strategy and Its Components
- RACE Framework
- AIDA Framework
- Integrated Marketing Communications or IMC: 6M Framework
Instructors
IIM Indore Frequently Asked Questions (FAQ's)
It is beneficial for individuals working in marketing, advertising, sales, or any field where a strong understanding of digital marketing is required.
The programme covers various aspects of digital marketing, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, analytics, and digital strategy.
Yes, upon successful completion of the Executive Programme in Digital Marketing, you will receive a certificate from IIM Indore.
While prior experience in marketing or digital marketing can be beneficial, it is not a strict requirement for enrolment in the programme.
Yes, the course offers networking opportunities with guest speaker sessions, industry events, workshops, and online forums where you can connect with fellow participants, industry professionals, and potential employers.