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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishSelf Study, Virtual Classroom, Campus Based/Physical ClassroomVideo and Text BasedWeekends

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIM Indore

The Syllabus

  • Introduction to Business Environment & Economics
  • Introduction to Business Management
  • Statistics and Introductory Data Analysis
  • Data Visualisation
  • Ethics of Business
  • Legal Aspects of Business
  • Business Communication

  • Evolution of Sales and Marketing
  • STP and Marketing Mix
  • Market Oriented Approach and Brand Management
  • Consumer Behaviour, B2B and B2C Marketing
  • Digital Marketing: Tools and Techniques
  • Social Media and Influencer Marketing
  • Digital Marketing Analytics

  • Introduction to Finance and Time Value of Money
  • Financial Accounting Fundamentals
  • Cost and Managerial Accounting
  • Understanding Capital Structure

  • Perspectives on Individual Dimensions
  • Perspectives on Group and Organisational Dimensions
  • Human Resource Management
  • Performance and Reward Management
  • Negotiation
  • Industrial Relations

  • Introduction to Operations
  • Lean, Six Sigma and Quality Control
  • Inventory Management
  • Fundamentals of Supply Chain Management

  • Organisational Strategy
  • Entrepreneurship
  • Innovation and Design Thinking/ VUCA/ Blue Ocean
  • Strategic Decision Making

  • Digital Transformation in Businesses
  • AI / ML/ Block Chain
  • Managing Business Sustainability
  • Predictive and Prescriptive Analytics
  • Big Data Analytics

Instructors

Articles

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