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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
Strategic Business to Business Marketing certification course provides you with knowledge of business-to-business marketing. In this course, candidates will learn about the opportunities and challenges associated with business-to-business marketing. The goal of this course is to familiarize participants with various aspects of business-to-business (B2B) marketing.
Strategic Business to Business Marketing certification by IIM Indore covers the business marketing environment and the factors that influence it, such as customer characteristics, product features, and service considerations. In this course, candidates will explore organizational buying behaviour and decision-making processes, including insights into managing buyer-seller relationships. The programme also focuses on segmentation, targeting, and positioning strategies in business markets, as well as provides an overview of key account management.
In Strategic Business to Business Marketing training candidates will also be provided with the knowledge of managing different marketing functions, commonly known as the 4 Ps (product, price, place, and promotion), specifically within the context of B2B marketing. This is a 3-day of course and is provided offline on the campus of IIM Indore.
The Highlights
- Case Studies
- Offline Mode
- Offered by IIM Indore
- 3 Days to Complete
Important dates
Course Commencement Date
Start Date : 20 Jan, 2025
End Date : 22 Jan, 2025
Programme Offerings
- Interaction
- Case analysis
- exercise
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The Strategic Business to Business Marketing certification fees can be paid through Electronic Funds Transfer only. All the bank details are available on the provider’s portal. A 10% of discount is provided if any organization sponsors more than 5 candidates. A refund is also provided in this course. The candidate can get a full refund if he/she requests the same 10 days prior to the commencement of the course. No refund will be provided after 2 days prior to the start of the course. Additional GST will be applicable to these fees.
Strategic Business to Business Marketing Fee
Name of the Course | Fee |
Strategic Business to Business Marketing | Rs. 54,000+GST |
What you will learn
By the end of the Strategic Business to Business Marketing certification syllabus, candidates will have an overview of business-to-business marketing. Candidates will also make decisions regarding new product launches, pricing options, and channel management. With the help of this course, candidates will learn about key account management and the terms including targeting, segmentation, and positioning. You will also learn how to manage buyer-seller relationships and other marketing functions.
Who it is for
Strategic Business to Business Marketing classes are designed for individuals who are in the following careers:
- Business Development Managers
- Business Analysts
- Marketing Managers
- Entrepreneurs
Admission Details
Step 1: Click on this link to access the course directly: https://iimidr.ac.in/mdp-calendar/strategic-business-to-business-marketing-b2b-marketing/
Step 2: Locate the “Apply Online” button and click on it.
Step 3: An online nomination form will appear. Fill in the required details and click on submit button.
Application Details
The first thing you need to do is select the programme you are interested in. After that, you need to provide details like name, organization name, designation, phone number, work experience, and qualification. By adding your type of participation and payment details you can submit the form.
Instructors
IIM Indore Frequently Asked Questions (FAQ's)
B2B marketing refers to the marketing activities and strategies used by businesses to sell their products or services to other businesses, rather than directly to consumers.
This course is beneficial for marketing professionals, sales professionals, business owners, and entrepreneurs.
This is a 3-day long course.
This course is delivered offline on the IIM Indore campus.