Executive Certificate Programme in Product and Brand Management
Online
7 Months
1,40,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekdays, Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kashipur |
The Syllabus
Introduction to Product Management & Strategy
- 5i Framework (Ideate, Innovate, Implement, Industrialise, Improve)
- Examples of Stellar Products
- Key Challenges
- Theory to Product
- Lines and Mixes
- Case/Exercise: To be provided
Market Analysis & Research
- Market Segmentation, Target Market Selection, Competitive Analysis
- Understanding the Customer: Customer Research
- Case/Exercise: To be provided
Product Ideation and Validation
- Creativity and Innovation
- Idea Generation and Validation
- Product Hypothesis, Concept Generation, and Testing
- Case/Exercise: To be provided
Customer-Centric Product Design
- Buyer and User Persona
- Design Thinking
- Product Vision and Goals
- Case/Exercise: To be provided
Prototyping and MVPs
- Testing and Validation of MVP
- Prototyping
- Case/Exercise: To be provided
Product Planning & Development and Product Marketing & Sales Strategies
- Product Engineering Strategy – Agile/Scrum/Waterfall Methodology
- Product Roadmap, Requirements (PRDs), User Stories
- Testing (A/B) and Validation
- Case/Exercise: To be provided
Metrics & Analytics
- Performance Metrics
- Determining Success Criteria
- Identifying corrective measures/improvement
- Case/Exercise: To be provided
Go-To-Market Strategies
- GTM 101 Principles
- Branding and its Impact on Product; Translating Brand into Compelling Customer Experiences
- Product Positioning and Brand Strategy
- Product Launch Plan
- Marketing and Sales Strategies
Pricing & Monetisation
- Product Costing
- Pricing Models and Strategies
- Creating Growth Loops within the Product
Product Roadmapping & Prioritisation
- Product Backlogs
- Release Management
- Change and version control
Product Expansion & Growth Strategies
Capstone Project (5 hours)
Introduction to Branding
- Brands and Brand Management
- Why do Brands Matter?
- What Can be Branded?
Exercise and Case: To be discussed
- Developing a Brand Strategy
- Brand Loyalty and Brand Positioning
Exercise and Case: To be provided
- Measuring Brands
- Managing Brands over Time
- Brand Community
Exercises to be Provided
- Branding and New Media Environment
- The New Media Environment
- Role of Multiple Communication
Branding & Pricing-1
- Types and Role of Pricing in Building Types of Brands
Branding in the Digital Era: Social Media & Branding
Branding & Internationalisation
Brand Simulation
Course Workshop & Evaluation
Instructors
Articles
17 Apr'25, 10:02 AM
17 Jan'25, 01:56 PM
4 Mar'24, 06:14 AM
28 Feb'24, 06:23 AM
5 Oct'23, 09:29 AM
17 Apr'25, 10:02 AM
17 Jan'25, 01:56 PM
4 Mar'24, 06:14 AM
28 Feb'24, 06:23 AM
5 Oct'23, 09:29 AM