Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
Take the Executive Development Programme in Digital Marketing and Analytics by IIM Kashipur over the Nulearn platform to gain fluency in digital marketing. Our technology-driven world has enhanced the need for skilled digital marketing experts to navigate the dynamic online environment. With this training, you will be under the able guidance of experienced and learnt IIM Kashipur faculty members with years of field expertise.
The Executive Development Programme in Digital Marketing and Analytics online course boasts a blended learning model of online and on-campus modules. You will gain valuable insights into marketing analytics and digital marketing with this course. You will learn to leverage digital marketing for your organisation's marketing success.
You will get access to Cloud Campus in the Executive Development Programme in Digital Marketing and Analytics training. It will enable you to access reference material, assignments, case studies, and other learning aids. Moreover, it will allow you to clear doubts in the real-time by approaching the faculty. Successful completion of the training will reward the learners with a certificate from IIM Kashipur.
The Highlights
- Blended learning model
- Cloud Campus access
- Faculty from IIM Kashipur
- Certificate from IIM Kashipur
- Live virtual sessions
- Weekend training schedule
- Campus immersion
- Case studies and learning aids
- Hands-on marketing tools’ exposure
- Six-month training
- Masterclass series by industry experts
Programme Offerings
- Blended learning model
- cloud campus access
- Faculty from IIM Kashipur
- Certificate from IIM Kashipur
- Live virtual sessions
- Weekend training schedule
- Campus immersion
- Case studies and learning aids
- Hands-on marketing tools’ exposure.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kashipur |
The fee for the Executive Development Programme Digital Marketing and Analytics training by Nulearn is different for Indian and international students. You can pay the fee in three easy instalments. Moreover, bank loan facilities are also available for interested candidates.
Executive Development Programme in Digital Marketing and Analytics fee structure
For Indian Residents
| Tenure | Deadline | Amount (INR) |
| 1st instalment | Immediate Payment | Rs. 20000 + GST* |
| 2nd instalment | 20 January 2024 | Rs. 30000 + GST* |
| 3rd instalment | 25 March 2024 | Rs. 25000 + GST* |
6 Months No Cost EMI Starts from Rs. 12,500 + GST*
For International Students
| Head | Amount (USD) |
| Programme fees | $ 1500 |
Eligibility Criteria
You must have a bachelor’s degree in any discipline from a recognised university, along with Mathematics (or Statistics) up to 10+2 to be eligible for the Executive Development Programme in Digital Marketing and Analytics certification by Nulearn. International students need not have Mathematics as a subject in high school. Further, proficiency in the English language is a must for joining the training. You must also have a work experience of two years or more to apply.
What you will learn
The Executive Development Programme in Digital Marketing and Analytics classes will equip you with the following:
- Developing digital marketing plans
- Making use of traditional and digital marketing
- Fundamentals of the Python software
- Understanding Search Engine Optimisation and Social Media Marketing
- Performing app store optimisation
- Developing engaging and immersive content for marketing
- Using app analytics tools for mobile marketing
Who it is for
The Digital Marketing and Analytics course by Nulearn is intended for:
- Sales and Marketing professionals
- Analysts
- Working professionals from any domain
- Social Media Managers
- Company Directors
- Digital Marketing Executives
Admission Details
- Reach the Executive Development Programme in Digital Marketing and Analytics by tapping on https://www.nulearn.in/courses/executive-development-programme-in-digital-marketing-and-analytics
- On the top-right corner of the course’s homepage, locate and tap on “Apply Now.”
- You will reach a new webpage with a short registration form. Already registered users can simply log in to proceed. If you are new to the website, enter your details, including your name, mobile number, email, and city and state of residence in the form.
- In the “Select Programme” field, choose “Short Term Program” from the drop-down, and similarly, fill “Digital Marketing and Analytics” in the “Select Certification” field.
- Click “Register” to continue with the process.
- You will receive a verification email to verify your email ID.
- Now, pay the application fee to fill the application form. You need to submit your resume as well.
- A team of experts will review your application, and you will be informed about its result.
- When selected, you will receive an LOI.
- After this, you can make the fee payment to complete this admission process.
Application Details
You have to enter some of your details in a registration form for the Executive Development Programme Digital Marketing and Analytics online course. Candidates with prior accounts can log in to their accounts instead. The details to be included are your name, city and state of residence, email ID, mobile number, and a password. You also have to fill the programme type and certification name in the form from the respective drop-down menus.
The Syllabus
- Introduction to Digital Marketing and Marketing Management Concepts
- Developing digital marketing plan for offline and online firms, PR and Branding
- The Downside to Traditional Marketing
- Benefits of Digital Marketing
- How We Use Both Digital & Traditional Marketing
- Customer engagement and Customer Journey in Virtual world
- Social Media Marketing
- Social Media Marketing Strategy
- Facebook and Instagram Marketing
- Practical Exercise on Developing FB Pages and Effectively Managing the Page
- Facebook Ads and Twitter Profile Management
- Linkedin for Business and Managing Presence on Linkedin
- Virtual Community Management
- Youtube Videos and Facebook Groups
- Google AdWords
- Online Display and Search Advertising
- Developing Effective Content
- Content Tools
- Understand Search Engines & Google
- On-Page SEO
- Off-Page SEO
- Search Engine Algorithms
- Local SEO & SEO Project Essentials
- Search Engine Marketing and Keyword planning (SEM)
- RFM Analysis and Optimizing Direct Mail Campaigns
- Scheduling of Campaigns
- Email Analysis
- Mobile Marketing
- App Based Marketing & App Store Optimization
- App Stores- Google Play, iTunes App Store
- App Analytics Tools
- Digital Marketing Effectiveness
- Google Analytics
- Advertising Effectiveness
- Recommendation System
- Marketing Basket Analysis
- Collaborative Filtering
- Text Data Analytics
- Network Data Analytics
- Managing Twitter Data
- ChatGPT for Digital Campaign Management
- Artificial Intelligence in Digital Marketing
- AR, VR, and Metaverse in Digital Marketing
- Marketing Analytics
- Descriptive, Predictive, and Prescriptive Analytics
Instructors
IIM Kashipur Frequently Asked Questions (FAQ's)
It is mandatory to have a work experience of two or more years to enrol in the Digital Marketing and Analytics training program.
International students must hold a graduate degree or equivalent from a recognized university in their respective countries to become eligible for the Digital Marketing and Analytics program.
You will use Google AdWords, Youtube Advertising, Google Analytics, Facebook Ads, WordPress, LinkedIn Advertising, etc., during this Nulearn training.
On the course’s homepage, you can find a helpdesk window where you can address your queries. There is an option to communicate with a customer care executive over WhatsApp as well.